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Our approach in action

Strategic cases that show what we’re really about

Behind every project is an issue. These cases show how we tackle it: with smart strategies, technical expertise and creative solutions. No separate assignments, but coherent trajectories with results – focused on growth, impact and scalability.

Want to see more? Head over to oma.amsterdam for our full visual portfolio of campaigns, designs and digital work.

Regionaal opleiden

A smart platform connecting healthcare institutions and educators

Client: Amstelring

Finding and training new healthcare staff is a structural challenge. With Regionaal Opleiden, we developed a digital solution that brings regional collaboration, training programs and candidate activation together — all in one central platform.

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De energiepartner van de toekomst

From complex energy proposition to clear digital experience

Client: LimaGolf Energy

LimaGolf Energy’s complex proposition was translated into a clear and scalable digital platform with strong UX, UI and conversion-oriented design. The result: ready for growth and easily expandable to new sectors.

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Zorg voor Amsterdam

Domestic help visible, attractive and accessible again

Client: City of Amsterdam

Zorg voor Amsterdam makes the domestic care profession visible and attractive. With storytelling, campaigns and smart matching, we attracted more candidates and shortened waiting lists.

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Van brede praktijk naar kinderexpertise

Comprehensive care for children and adolescents, focused on body and mind

Client: Psychologisch centrum

We led the complete repositioning of Centrum voor Psychologie into a practice fully dedicated to children and adolescents. From strategy and brand architecture to visual identity, tone of voice and website — we brought clarity, focus and trust for parents, referrers and institutions.

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Heineken

From Black Friday to Christmas: smart campaigns that boost store visits as well as online sales

Client: Heineken

Heineken managed to stand out during Black Friday, Sinterklaas and Christmas with smart campaigns, creative content and a pan-European translation of the updated style guide. The result: more store and web shop visits and a consistent brand experience.

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