Online Marketing Amsterdam

Attract the right people with a strong employer brand

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About employer branding

A strong employer brand shows who you are as an employer, what you stand for and why people want to work for you in particular. Employer branding is important because it determines how potential and current employees perceive your organization and whether they are attracted to your employer brand in a competitive job market. Employer branding is important primarily because it helps attract and retain talent, and strengthens your organization’s distinctiveness.

It is about how employees and candidates perceive the organization and how you differentiate yourself from other employers. Employer branding is therefore not just about recruiting, but about building an attractive, credible and distinctive employer image. Organizations need to profile themselves as an attractive employer in order to stand out in the labor market and create a positive image. We help you tell that story sharply – strategically, creatively and authentically.

What is employer branding?

Employer branding is the strategic approach by which your organization develops and promotes an attractive employer brand. The goal of employer branding is to make clear, both internally and externally, why your organization is attractive as an employer and to attract suitable talent in a targeted manner. You especially want to attract the people who fit well with your organization and match your employer branding and EVP. It shows (potential) employees what makes your company unique as a workplace, what its culture is, what you promise as an employer and why talent should feel at home with you.

A strong employer brand ensures that you stand out in a tight labor market, attract the right candidates and create internal pride and commitment. Employer branding responds to the wishes and expectations of the candidate, so that as an organization you are attractive to the talent you want to attract. The mission statement of the company plays an important role in this, because it underlines the core values and distinctiveness of the organization and thus strengthens the employer brand. It is the bridge between HR, communication and culture – and forms the basis for sustainable growth from your people.

What to expect

Analysis and optimization of your organizational culture, ambitions and current reputation
Formulation of an employer value proposition (EVP).
Story development and key messages for internal and external communications
Direction for visual and verbal translation of employer brand
Advice on content strategy, channels and formatsg

Possible applications

Campaigns for recruitment or job market communication
(Re)branding your employer brand
Internal culture communication or onboarding
EVP trajectories in the event of growth or merger
Basis for work-by sites, social content or job postings: ensure consistency in each job posting and distribute job postings through various channels, such as social media, work-by sites and paid campaigns.

Our approach: from organizational DNA to employer story

Introduction & intake
We clearly identify your employer ambitions, target group and company culture.
Analysis & EVP sessions
We examine how employees see you as an employer and what makes you truly unique. We analyze the profile of your ideal employee and match the offer to what they are looking for. It’s all about showing why you are a good employer – think strong work culture and working conditions that matter.
Proposition & Story
We formulate a compelling employer value proposition that resonates. We set clear goals and develop the story that sets your organization apart.
Visual & Verbal Translation (optional)
We provide direction on the right tone, style and formats for content, campaigns or internal use.
Advice for activation
We help you with concrete steps to realization and internal anchoring. Investing in employer branding is essential for long-term success.

Why is employer branding important?

In a job market where talent is scarce and expectations are high, strong employer branding is not a luxury but a necessity. Employer branding begins even before there are job openings and is an ongoing process that is essential in today’s job market. Candidates no longer choose on position or salary alone – they want to work for organizations that match their values, ambitions and identity. Employer branding helps you make that match visible. Recruiters, existing employees and current staff play an important role as ambassadors of the employer brand. A good employer branding strategy and good employer branding contribute to attracting better applicants and retaining talent. Marketing and communication through various channels are essential to bring job vacancies and the employer brand to the attention of job seekers and candidates. In other words, employer branding focuses on the image of the organization among potential employees, while employee branding is about the perception and engagement of current employees; the two concepts are mutually reinforcing.

A powerful employer brand ensures that you:

Standing out among other employers with similar positions
Attract the right employees – people who really fit with you and want to join your organization
Makes employees more engaged, loyal and proud, leading to engaged employees and satisfied employees
Achieves lower turnover and employee retention
Attract and successfully integrate new talent, new associates and new employees
Enhance your positive image and the reputation of the organization
Differentiate you from competitors and strengthen your position in the marketplace over any competitor
Be less dependent on expensive recruitment campaigns
Directs internal communications, onboarding and culture development
Underlines the importance of attractive fringe benefits in attracting and retaining employees

Without clear employer branding, you are one of many. With a distinctive story and a strong proposition, you build a brand that not only appeals to customers, but also engages talent.

Employer Value Proposition (EVP) is the core of your employer brand

The Employer Value Proposition (EVP) is at the heart of any strong employer branding strategy. It is the unique promise you make as an employer to both your current employees and potential candidates. With a powerful EVP, you show what makes your organization special and why talent should choose you. A strong EVP also contributes to the organization’s positive reputation, which is essential to being attractive to applicants and employees. At a time when strong employer branding is becoming increasingly important, a clear EVP helps you stand out and attract and retain the right people. It is the foundation on which you build a strong employer branding strategy and with which you convince future employees of your added value as an employer.

What is an Employer Value Proposition?

An Employer Value Proposition (EVP) is the core message you use as an employer to communicate what you have to offer employees. It includes all the benefits, values and experiences that candidates, current employees and especially current employees can expect when they choose your organization. Think about things like development opportunities, company culture, work-life balance and unique terms of employment. A good employer value proposition is not only attractive to potential candidates, but also matches the wishes and needs of your current employees and current employees. This is how you build an employer brand that is authentic and credible, and that really appeals to people.

How do you develop a strong EVP?

Developing a strong EVP starts with listening carefully to your target audience. What do your current employees care about? What are potential candidates looking for in an employer? Through research, interviews and analysis of the labor market, you gain insight into these desires and expectations. You then translate the unique characteristics and advantages of your organization into a clear, distinctive message. This message forms the common thread in your employer branding strategy and is reflected in all your communications: from your website and social media to job ads and internal communications. In this way you ensure that your employer value proposition is not only on paper, but is also really experienced by everyone who comes into contact with your organization.

Examples of effective EVPs

The role of current employees in employer branding

Current employees are the beating heart of a successful employer branding strategy. After all, they are the ones who experience and convey the company culture on a daily basis, both inside and outside the organization. A good employer branding strategy therefore not only considers attracting potential candidates, but also invests in engaging and valuing current staff. Satisfied and engaged employees are the best ambassadors of your employer brand: their experiences and stories provide an authentic image of the organization and make the difference for candidates orienting themselves to a new employer. By investing in the satisfaction and development of your current employees, you not only strengthen your internal bond, but also increase your appeal to potential candidates. Thus employer branding becomes a powerful tool to bind both existing and new talent to your organization.

Employees as ambassadors

A strong employer branding strategy actively deploys employees as ambassadors of the employer brand. When employees share their positive experiences via social media, in their network or during events, an authentic and credible image of the organization is created. This contributes to a strong and positive image, making potential candidates more likely to become interested in your company. By encouraging and facilitating employees to share their stories, for example with inspiring content or social media guidelines, you increase the reach and impact of your employer branding. A strong employer branding strategy ensures that employees feel proud to work for the organization and are eager to spread this enthusiasm. Thus, every employee becomes a valuable link in attracting the right candidates and building a strong employer.

Engagement and internal communication

Engagement and clear internal communication are indispensable for a strong employer branding strategy. Employees who feel connected to the organization’s mission and values carry it out in their work and to the outside world. Regularly communicating the employer branding strategy, sharing successes and actively involving employees in initiatives creates a strong employer brand that is carried from within. A positive company culture, where employees feel heard and valued, is the basis for a rock-solid employer brand. This not only reflects on the current team, but also makes the organization more attractive to potential candidates. By investing in internal communication and engagement, you build an employer brand that is authentic, powerful and distinctive in the market.

What is employer branding and why is it important?

A powerful employer brand ensures that you:

Standing out among other employers with similar positions
Attract the right employees – people who really fit with you and want to join your organization
Makes employees more engaged, loyal and proud, leading to engaged employees and satisfied employees
Achieves lower turnover and employee retention
Attract and successfully integrate new talent, new associates and new employees
Enhance your positive image and the reputation of the organization
Differentiate you from competitors and strengthen your position in the marketplace over any competitor
Be less dependent on expensive recruitment campaigns
Directs internal communications, onboarding and culture development
Underlines the importance of attractive fringe benefits in attracting and retaining employees

Without clear employer branding, you are one of many. With a distinctive story and a strong proposition, you build a brand that not only appeals to customers, but also engages talent.

Frequently asked questions about employer branding

What is the difference between employer branding and recruitment?

Recruitment focuses on short-term candidate acquisition. Employer branding builds an attractive and recognisable employer brand in the long term

Is employer branding only for very large companies?

No, especially for smaller organisations, it is also important to have a strong story as an employer. It helps to stand out and attract the right talent.

How long does an employer branding process take?

On average 4 to 6 weeks, depending on the depth and any visual translation.

Can you also help with the creative translation into content or campaigns?

Sure. We not only develop strategy, but also think about copy, visuals and formats.

Reviews

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Victor Mulder

Bij Oma is het altijd gezellig.
OMA – kort voor Online Marketing Amsterdam – voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme ideeën getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. ❤️

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.

Oliver

Zeer professioneel en creatief team! Ze denken echt mee en hebben onze online zichtbaarheid sterk verbeterd. Aanrader voor iedereen die op zoek is naar resultaatgerichte marketing.