Online Marketing Amsterdam

UI design: visually appealing, functionally designed

Zorg voor Amsterdam

Divosa – Simpel Switchen

Werkvoorbereider.nl

Divosa – Simpel Switchen

About UI design

UI design (User Interface design) focuses on the visual side of digital products. It determines how your platform, app or website looks and feels. Colors, typography, buttons, icons, white space – everything comes together in a visual interface that is intuitive and attractive. UI design is the shell with which users interact on a daily basis. Well-designed UI strengthens your brand, increases ease of use and triggers action.

UI design and UX design are closely linked and together provide an optimal user experience.

An effective UI design is never created overnight. It is designed based on a thoughtful brand positioning and visual strategy. At OMA, we always build UI design on a prior UX design journey.

The ultimate goal of UI design is to create an enjoyable and user-friendly experience for the user. The designer translates the client’s needs and goals into a visual design that aligns with the brand’s vision. We ensure that the visual layer is not only aesthetically pleasing, but perfectly aligned with the user flows, interactions and goals previously established. The focus in UI design is on optimizing the user experience design and achieving effective web design. This creates a digital experience that is both thoughtful and engaging. Our experts know exactly what works for the user.

What is user interface design?

UI design is the design of all the visual elements a user interacts with. Consider the look and feel, interactivity and consistency throughout the system. Buttons, forms and navigation are essential parts of the user interface in this regard. Where UX design is all about user experience and flow, UI design takes care of aesthetics and recognition. Together, they are the key to successful digital products.

UI design is often built based on wireframes and prototypes from the UX process – seamlessly connecting to earlier phases. A wireframe forms the basis for the final design, while a prototype is used to test the interaction before the final design is created. The ui designer and ux designer work closely together in this process, each bringing their own expertise. It is important to apply design principles correctly for an optimal user experience. Sharing design choices and rationale with stakeholders also ensures transparency and support.

What to expect

UI design system of component library in Figma
Pixel-perfect designs based on wireframes
Mobile and desktop variants
Brand consistency in color, typography and iconography
Interactive hover and click states
Transfer to developers including specs and assets

Sample applications:

Design of a new website or platform
Restyle based on existing UX flows
Design for e-commerce shops or checkout flows
Visual translation of brand identity to UI
SaaS interfaces, dashboards or portals
UI optimization for accessibility (inclusive design)

Our working method

Consultation and research – We start by gathering insights and understanding the context.
Strategy and positioning – We determine brand strategy and appropriate positioning.
UX journey – We design the structure and user experience based on research.
Briefings – We ensure clear communication and coordination with all involved.
UI design journey – We work out the visual design, aligned with the UX and brand identity.
Review and feedback – We validate the design with stakeholders and users.
Transfer and support – We transfer design to development and provide support.
Design audit after development – We evaluate the realized product and optimize where necessary.

What is UI design and why is it important?

UI design translates the user experience into a visual system that appeals and works. A good UI design increases trust, provides recognition and makes interaction easy. In addition, thoughtful UI design helps convince stakeholders and users of the value of the design. It prevents confusion and leads users naturally to the desired action. UI design is also essential for brand perception: it translates your identity into pixels. Combined with UX design, UI creates digital products that are both intuitive and attractive.

UI design plays a crucial role in the success of digital products by bridging the gap between functionality and aesthetics. Without a well-thought-out UI design, even the most advanced features can go unnoticed or cause confusion for users. After all, visual design determines the first impression and directly influences how users experience the product. Therefore, it is important that UI design is not only beautiful, but also functional and user-friendly. It contributes to usability by ensuring that elements such as buttons, menus and forms are logically placed and easy to understand.

Interface Design Principles

A strong interface design begins by applying proven principles that ensure an enjoyable and effective user experience. UI designers consider various elements such as layout, colors, typography and subtle animations when designing a user interface. These graphical elements contribute to an attractive and user-friendly product in which the user can effortlessly navigate and perform appropriate actions.

UI design goes beyond just visually shaping a product. It is about creating an easy-to-read and clear structure, in which interactions feel logical and intuitive. Wireframes and prototypes are indispensable tools here: they help designers visualize ideas, test interactions and optimize the user interface before the product is actually developed. In this way, user wishes and needs can be incorporated into the design early on.

Good cooperation between UI designers, UX designers and developers is essential in the development process. Together, they ensure that the design is technically feasible and matches the client’s goals. By continuously collecting and evaluating feedback, changes can be made quickly and the user experience remains central.

Key graphic elements such as color contrast, font and typography are carefully applied to enhance readability and reinforce product branding. The corporate identity is translated into a recognizable and consistent interface so that visitors immediately know which brand they are dealing with. This not only adds to the overall user experience, but also increases the conversion rate and success of the digital product.

In addition, usability plays a key role within UI design. Design should ensure that users can achieve their goals without frustration, regardless of their experience with digital products. This means that interfaces should be intuitive, with clear visual cues and consistent interaction patterns. Paying attention to usability lowers the barrier to entry for new users and maintains the satisfaction of existing users.

In short, interface design is an interplay of different elements and disciplines, all aimed at developing a user interface that is attractive, functional and tailored to the user’s needs. By applying these principles, designers create products that not only look beautiful, but actually work for the user.

Reviews

Sonja Meijer

Echt super blij met het resultaat! Ze weten hoe het werkt en het zijn fijne mensen om mee te werken.

Saskia Fulo

Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategieën die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.

Zakenreis Magazine

Heel blij met jullie professionele hulp en prettige samenwerking het afgelopen jaar, een dikke 10!

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.