Online Marketing Amsterdam

Marketing strategy is the foundation for any successful growth ambition

About marketing strategy

A strong marketing strategy is the foundation for any successful growth ambition. It determines how your brand positions itself, which audiences you address and through which channels you do so. In creating a good marketing strategy, brand positioning plays a crucial role. This includes proposition development and formulating a clear brand proposition that matches the brand identity and brand story.

Through a careful branding process and brand strategy, ensure that your brand stands out with unique features and a consistent tone of voice. Our service differentiates itself within the market through specific features and benefits that address the needs of a niche market, providing clear added value over competitors. Marketing models such as, for example, the 4 Ps and the Ansoff model help formulate marketing strategies. A good marketing strategy should make clear choices about the position the organization wants to occupy in the market.

In addition, employer branding and employer marketing is important to establish a strong brand internally as well and create long-term customer relationships. The use of brand archetypes can help determine the visual identity, corporate identity and brand design, which in turn is reflected in all communications such as storytelling and brand activation. Using a positioning workshop and the Value Proposition Canvas (model = 1K easy), the brand strategy is further refined and translated into an effective go to market strategy.

Description of marketing strategy

A marketing strategy gives direction, focus and guidance to all your marketing activities and aims to create added value for your target audience. It is more than a plan: it is the translation of your brand identity, objectives and market position into targeted actions. OMA provides a strategy that fits your brand story and responds to the changing market. We use design thinking, UX and UI design, and behavioral design to map and optimize the customer journey. This ensures a conversion-oriented design of landing pages, microsites and other digital touchpoints.

A marketing strategy is important not only to effectively reach your current customers, but also to target new audiences and build lasting customer relationships. Understanding individual customers is essential here, so you can personalize and tailor marketing activities to their specific needs. Effective marketing starts with a strategic and measurable plan aimed at achieving concrete results. By creating a good alignment between your brand values, customer needs and market trends, you create a unique position in the market that your competitors will find difficult to match. It is important that your product or service is distinguished by unique features, benefits or specific characteristics. This requires a thorough analysis of demographics, such as age, gender and residence, customer behavior and competition, so that you know exactly what marketing strategies are effective for your business. After analyzing customer behavior, companies can make personalized offers accordingly.

In addition, it is essential to set measurable goals and use a continuous process of evaluation and optimization. By using KPIs and dashboarding, you can effectively track how your marketing goals are being realized and where adjustments are needed. In this way, your marketing strategy will always remain current and in tune with the needs of your target audience and market dynamics. Setting SMART goals is essential for a strong marketing strategy because it helps to define specific, measurable, achievable, relevant and time-bound objectives.

Integrating different channels such as social media marketing, content marketing, SEO and email marketing also ensures that your message is delivered consistently and powerfully. Combining these channels with a good marketing mix allows you to reach your target audience through the right channels and make the customer journey smooth. By using email marketing and remarketing, you can retain existing customers and increase their loyalty. Through these channels, you can also generate targeted traffic, leads and sales. Influencer marketing is one of the fastest growing marketing strategies that uses “real” people to speak for your brand. Here, it is important that all parts of the entire business, from supply chain to external communications, are aligned to operate as efficiently as possible.

Finally, engaging internal and external stakeholders plays a crucial part in making your marketing strategy succeed. Good communication and collaboration ensure that the strategy is widely supported within the organization and can be effectively implemented. This makes it possible to achieve not only short-term results, but also long-term growth and success. When combining channels and deploying the marketing mix, you use specific tactics and elements for this purpose to optimally meet the needs of your target audience.

What to expect:

Analysis of market, competition (competitor analysis) and target market (audience research, buyer persona development, CPI analysis). Competitive analysis includes identifying competitors’ strengths and weaknesses, which helps achieve strategic advantages.
Clear positioning and proposition development using tools such as the Value Proposition Canvas
Custom channel and content strategy, including social media marketing, content creation, branded content, and video and audio production
Measurable KPIs and dashboarding using conversion tracking, funnel analysis, and web analytics
Concrete short- and long-term action plan, focusing on marketing automation, CRM links and lead nurturing
Use of a SWOT analysis to assess the company’s current position before finalizing strategy

Possible applications

Launching a new brand or product with naming, pay off, tagline and brand activation
Repositioning in a saturated market through differentiation strategy and brand development
Deployment of new marketing channels such as Google Ads, Meta Ads, LinkedIn campaigns, YouTube advertising and programmatic advertising
Optimization of existing campaigns through A/B testing, budget optimization and performance marketing
Strategic growth plan for international expansion with a full-funnel approach and digital strategy

Our working method

Analysis & insight – We research market, target audience, competition and customer journey (customer journey mapping) using audience-level segmentation and persona mapping.
Strategic choices – We determine positioning, proposition, brand activation and channels through positioning advice and scenario thinking. In this phase, we choose which type of strategy best fits the organization’s objectives and market position. The Ansoff model is used to distinguish growth strategies and provides valuable insights in making these choices.
Plan & roadmap – We translate strategy into concrete steps, including content strategy, creative concept development and design thinking.
Implementation & guidance – We provide implementation and optimization with marketing automation, conversion tracking, funnel triggers and KPI mapping.

The power of a marketing strategy: why it is indispensable for success

An effective marketing strategy is essential for any business that wants to grow and stand out in a competitive market. It forms the foundation on which all marketing activities rest and determines how you position your products or services, which audiences you target and through which channels you do so. Without a clear strategy, it is difficult to maintain consistency and focus, which can lead to wasted resources and missed opportunities. Without a strategy, an organization delves into blanks, which significantly reduces the effectiveness of marketing efforts. Creating a marketing strategy prevents wasted resources and ensures that all efforts are focused on achieving tangible results. Choosing the best marketing strategy is essential to improving online visibility and success. In this section, we explain why a good marketing strategy is indispensable for success and how to set it up properly.

Strategic marketing plan as a foundation

A marketing strategy is the foundation of all marketing activities. It gives direction on what you stand for as a brand, who you want to reach and how to do it effectively. The strategy also determines what products or services the company offers in the marketplace. Without a strategy, marketing is often fragmented and unfocused. With a thoughtful approach, you ensure consistency, recognizability and measurable growth. By responding to market trends, customer behavior and competitive advantages, you create a strong position and a lasting relationship with your target audience.

Good marketing strategy for optimal user experience

A good marketing strategy also includes aspects such as UX design, UI design, user flow optimization, wireframes and prototyping to improve user experience and increase conversions. In addition, attention to accessibility UX and inclusive UX is essential to reach a broad target audience.

Effective marketing strategy through channel integration

By combining content strategy, social media marketing, SEO audit, keyword research and SEA & SEM, you ensure that your marketing strategy is effective and aligned with key communication channels. By evaluating different strategies, you can determine which approach is most effective in achieving your goals. This allows you to develop a successful strategy that results in increased sales, better customer engagement and strong brand positioning.

Types of marketing strategies and their roles

In short, a marketing strategy is an ongoing process that helps your company stand out in a competitive market and deploys the right channels and methods to achieve your goals. Here, it is important to know what types of marketing strategies are best suited to your business and target audience. In fact, each type of marketing strategy has unique benefits and applications depending on your goals and the market in which you operate.

Generic strategies and operational excellence

Applying generic strategies such as differentiation and cost leadership, combined with operational excellence, helps organizations increase efficiency and maximize customer value.

Customer intimacy as a differentiator

In addition, customer intimacy plays an important role in building long-term customer relationships by tailoring products and services to customers’ individual needs. Tailoring the product or service to individual customers directly contributes to strengthening these long-term customer relationships.

Creating marketing strategy: the right approach

Establishing a marketing strategy requires a structured approach that sets goals, defines the right target audience and uses the best marketing channels, such as social media marketing, to effectively communicate the message.

Social Media Marketing as a Strategic Channel

Social media marketing is nowadays an indispensable part of a good marketing strategy. It allows companies to communicate directly with their target audience, increase the visibility of their products or services and create valuable interactions. When creating marketing strategy, it is essential to recognize the added value of social media marketing: it not only provides a platform to promote products, but also to build brand loyalty and strengthen customer relationships. By using social media marketing smartly, you can effectively achieve goals such as brand awareness, lead generation or sales growth. Social media marketing is one of the most influential ways to increase visibility. The success of social media marketing depends on a clear strategy that matches the needs of your target audience and the unique characteristics of your business.

The role of social media within marketing strategy

Within an effective marketing strategy, social media marketing plays an important role. It is a powerful tool for reaching a wide audience, increasing brand awareness and creating engagement. Integrating social media with other marketing channels, such as email marketing, content marketing and SEO, creates a consistent brand experience and reinforces the message. Social media marketing allows you to respond quickly to trends, respond immediately to customer inquiries and gather valuable feedback. This not only allows you to achieve your marketing goals, but also build long-term customer relationships and further strengthen your brand position.

Opportunities and pitfalls of social media marketing

Social media marketing offers numerous opportunities for businesses looking to strengthen their marketing strategy. It allows you to reach a large and diverse target audience, create an active community around your brand and interact directly with your customers. You can also increase engagement and boost sales with creative campaigns and relevant content. However, there are also pitfalls: negative reactions can spread quickly, it is sometimes difficult to measure the effectiveness of campaigns properly and it requires continuous monitoring and adjustment. A good marketing strategy takes these challenges into account and develops a plan to use social media marketing responsibly and effectively, so that you maximize opportunities and minimize risks.

Integrating social media with other channels

For a strong marketing strategy, integrating social media with other marketing channels is essential. A strategic marketing plan ensures that social media marketing fits seamlessly with email marketing, content marketing and other digital channels, for example. By cleverly combining these channels, you create a consistent message and increase the chances of reaching your target audience at different touch points. This contributes to achieving your goals and strengthening the customer relationship. Developing an effective marketing plan in which social media plays a central role will ensure that your company stands out and responds to the needs of the market. This is how you build a strong marketing strategy that contributes to sustainable growth and success.

Reviews

Robin Jansen Hendriks, Local Minded

Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.

brigitte roodveldt

Allon Kijl

These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!

Odile Kransky-Jans

Oplossingsgericht is key bij OMA, de heren zijn zeer flexibel in het leveren van kwaliteit! Vooral sterk in video, pack-shots en Google Ads. Meerdere malen met OMA gewerkt o.a. voor Heineken.