Online Marketing Amsterdam

YouTube advertising to convert viewers into customers

About YouTube advertising

YouTube advertising is the way to use the power of video to effectively promote your product or service and reach a wide audience. With millions of daily users, YouTube is not only the largest video platform, but also the largest search engine in the world. Every day, 1.5 billion logged-in users are active on YouTube, making it an unparalleled opportunity to reach your target audience. Advertising on YouTube offers unique opportunities to target potential customers through specific demographics, interests and behaviors. This is how you convert viewers into valuable conversions.

We are experienced specialists in YouTube marketing and will help you set up and optimize effective YouTube campaigns that generate maximum visibility and interaction. Whether you’re just starting out or want to outsource your YouTube ads to get the best results, with our online strategies we’ll make sure your advertising on mobile devices and desktop reaches the right audience.

Why YouTube advertising is so powerful

The advantages of YouTube lie in the combination of video ads and targeted targeting. YouTube allows you to deploy different types of ads, such as bumper ads of just a few seconds that are perfect for quick brand awareness or longer instream ads that draw your viewers into your story and prompt them to take the desired action. In-stream video ads can be shown both before and during a video, giving you flexibility in how you present your message. YouTube ads can be used at every stage of the customer journey, from awareness to conversion and remarketing.

Unlike traditional TV ads, where you often reach a large but unfocused audience, YouTube advertising allows you to target specific audiences. This ensures that your budget is spent efficiently by showing ads only to people who are truly interested in your product or service. Video ads also have a higher return-on-investment (ROI) than television ads, making it a cost-effective choice. Moreover, remarketing allows you to re-engage previous visitors to encourage them to take the next step.

What can you expect from our YouTube advertising campaigns?

Advice on what types of ads work best for your goals
Creation and optimization of bumper ads, instream ads, discovery ads and more
Targeting based on demographics, interests and viewing behavior
Integration of conversion tracking to measure how many people watch your video and what actions they take
Optimization of campaigns for maximum visibility and conversions through YouTube and Google Ads
Reports with clear insights into reach, shares, interaction and ROI, supported by Google Analytics’ extensive analytics capabilities

Our unique approach to YouTube advertising

Analysis of your target audience and customer journey
We determine who your potential customers are and at what point in the funnel they are, so we can reach them with the right message and the right type of videos.
Strategy and format selection tailored to your brand
We’ll choose together which YouTube ads work best, from short bumper ads to elaborate storytelling formats to suit your online marketing goals.
Creative campaign design with catchy video and effective copy
Our experienced specialists ensure that your videos grab attention within the first few seconds and encourage the viewer to take the desired action.
Ongoing optimization with A/B testing and budget management
We monitor how your YouTube campaigns are performing and make adjustments based on various factors such as viewing behavior, demographics and conversions.
Transparent reporting and advice for growth
You get insight into how often your ads are viewed, what shares and interactions they generate, and how that contributes to your brand awareness and sales.

Harnessing the power of video for your brand with YouTube Advertising

YouTube advertising is the way to use powerful video ads to position your brand and achieve great reach. With our experienced specialists, we help you set up effective YouTube campaigns that best express your brand story and brand identity. By making smart use of targeting based on demographics, interests and behavior, you reach exactly the right potential customers. This way, you convert viewers into valuable conversions and strengthen your brand proposition.

Using YouTube ads for brand development and positioning

Advertising on YouTube offers more than just visibility; it is a powerful tool in a branding journey and brand activation. With creative concept development and storytelling, we bring your brand strategy to life in videos that perfectly reflect your brand’s tone of voice and visual identity. Think about developing a brand proposition that connects with your target audience, supported by a well thought-out content strategy and branded content distributed through YouTube ads. This will help you build a consistent brand identity and strengthen your position in the market.

YouTube ads: from brand activation to conversion-oriented campaigns

Our YouTube advertising services cover the full spectrum, from brand activation to conversion-oriented video campaign design. We use a variety of ad formats, including short bumper ads that are ideal for quick brand awareness, and longer instream ads for deeper storytelling and customer engagement. Using a full-funnel approach, we combine branding with performance marketing, using conversion tracking and A/B testing to measure and optimize the effectiveness of each campaign. This way, we ensure that your investments in YouTube ads yield maximum returns.

Bumper ads and other effective YouTube ads for maximum impact

Bumper ads are short, no-skip ads of up to six seconds that are perfect for quickly grabbing the attention of your target audience. These ads are primarily used to increase brand awareness and are a powerful tool in a broader campaign. Combined with other types of YouTube ads, such as discovery ads and instream ads, we create a balanced campaign that matches each stage of the customer journey. Using data analysis and audience segmentation, we leverage the benefits of YouTube to show your message to the right people at the right time. This increases brand awareness and encourages interaction and conversions.

Take advantage of our YouTube expertise and experience the difference

Our YouTube specialists combine years of experience with in-depth knowledge of digital marketing, UX and UI design, and content creation. We guide you from setting up a professional YouTube channel to developing a go-to-market strategy, including positioning workshops and proposition development. With our strategic guidance and creative direction, we make sure your YouTube campaigns align with your brand strategy and business goals. Meet our approach and find out how we help your brand grow through YouTube advertising.

The vast reach of YouTube: your brand visible to millions

YouTube is not only the largest video platform, but also the largest search engine in the world. This means you have a huge reach with YouTube advertising, both nationally and internationally. By using smart targeting and segmentation at audience level, we ensure that your ads are only shown to the most relevant users. This increases the efficiency of your budget and ensures a higher ROI. Whether you want to position a brand, launch a new proposition or strengthen your employer branding, YouTube provides the tools to do this effectively.

Our YouTube campaigns: customized for your brand and target audience

Every campaign we develop is customized, tailored to your brand strategy, target audience and goals. We combine creative concept development with technical expertise, such as conversion tracking, performance marketing and media buying. We also integrate content formats such as short form video, animation, and branded content to powerfully convey your message. With a focus on mobile first design and inclusive UX, we ensure your ads perform optimally across all devices. This allows you to leverage the full potential of YouTube advertising within your digital marketing strategy.

Why choose to advertise on YouTube with our experienced specialists?

By choosing our experienced specialists, you benefit from a comprehensive service that goes beyond simply placing ads. We offer strategic guidance, from brand development and positioning advice to content creation and technical optimization. With tools such as AI copywriters, data storytelling and marketing automation, we ensure smart and efficient execution of your YouTube campaigns. This way, we guarantee that your brand is not only visible, but also makes a real impact with your target audience.

Meet our approach and boost your brand with YouTube advertising

Are you ready to reap the benefits of YouTube advertising? Meet our unique approach where we strengthen your brand with a strong brand strategy, creative videos and effective targeting. We help you set up a professional YouTube channel, develop engaging content and optimize campaigns for maximum visibility and conversions. Contact us to find out how our YouTube advertising expertise can take your brand to the next level.

Reviews

brigitte roodveldt

Robin Jansen Hendriks, Local Minded

Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.

Victor Mulder

Bij Oma is het altijd gezellig.
OMA – kort voor Online Marketing Amsterdam – voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme ideeën getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. ❤️

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.