Online Marketing Amsterdam

Performance marketing for growth and profitability

About performance marketing

Performance marketing is all about one thing: results. Not guesswork or gut feeling, but marketing that delivers measurable results and actually contributes to your growth.

Thanks to our expertise in areas such as email marketing, search engine marketing and other digital marketing channels, our performance marketers ensure that every euro of your marketing budget yields maximum returns. A successful performance marketing campaign also requires strategic planning and execution so that all efforts are optimally aligned.

What makes performance marketing unique with us?

Performance marketing is the most transparent and effective form of online marketing. Everything is measurable: from the number of impressions, clicks and conversions to the return on investment (ROI). This allows us to continuously optimize performance marketing campaigns and quickly respond to the latest trends. Our data analysts and marketers work closely together to make a measurable connection between your campaigns and the desired action of potential customers. Performance marketing offers the ability to collect and analyze real-time data for better decisions. This ensures that performance marketing really works for us.

Performance marketing at OMA means working with experienced performance marketers who will bring your campaigns to the best results. We ensure that your ads are not only seen, but actually lead to the desired action and growth of your business. So get started with performance marketing today to take your online marketing to the next level!

What can you expect from us?

A strategy focused on measurable goals and KPIs, aligned with your business partnerships and sales activities
Smart use of various channels such as Google Ads, Meta Ads, LinkedIn, YouTube advertising and e mail marketing
Creative, conversion-oriented campaigns that generate concrete leads and sales
Retargeting and always-on campaigns to return potential customers and increase brand awareness
Conversion tracking linked to CRM or marketing automation for complete transparency
Continuously optimize campaigns for best results and lower CPC (cost per click)
You can use your budget more efficiently because you only pay for what works, leading to a better Return On Investment (ROI)

Examples of performance marketing activities

Lead generation campaigns in both B2B and B2C, targeting specific audiences
E-commerce campaigns with a focus on sales and optimal return on ad spend
Employer marketing campaigns to recruit new employees
Always-on campaigns that ensure a sleek website and constant brand awareness
Retargeting campaigns to directly activate visitors who previously interacted
A good landing page is crucial to the success of marketing campaigns because it ensures that the message of the ad matches the action

Our performance marketing approach

Analysis and objectives – together we define clear measurable goals and KPIs, tailored to your customer journey
Campaign setup – we set up the right performance marketing campaigns across different channels with creative and effective ads
Optimization – through A/B testing, retargeting and budget optimization, we ensure that each campaign performs better
Tracking and reporting – full transparency into cost per thousand impressions (cost per mille), cost per acquisition and other key metrics
Scale up and grow – we expand successful campaigns for maximum growth and returns

In performance marketing, cost per action (such as CPA, CPC and CPM) are important metrics to measure effectiveness.

Discover the power of performance marketing for your growth

Performance marketing is a results-based approach to digital marketing, where you only pay for a specific action or desired result. This makes it scalable, transparent and flexible. Unlike traditional marketing, which is often less measurable, performance-based marketing focuses on direct results and concrete conversions.

The role of performance marketers in your success

Performance marketers are specialists who continuously analyze and optimize your campaigns. They ensure that your performance marketing campaigns are set up efficiently and that your marketing budget generates maximum return. Through their expertise in different channels, they ensure effective execution of performance marketing campaigns that align with your business goals.

Performance marketing campaigns with measurable results

The big advantage of performance marketing campaigns is that they are fully measurable. This means you can see exactly which actions lead to conversions, such as clicks, leads or purchases. With these measurable results, you can make quick adjustments and optimize your campaigns for even better performance.

Performance-based marketing focus on measurable goals

Performance-based marketing is all about setting and achieving measurable goals. Whether it’s increasing your conversion rate, generating more leads or improving your return on investment, this approach ensures that every dollar you spend leads directly to concrete results.

Customer journey as key to effective campaigns

An understanding of the customer journey is essential for successful performance marketing. By understanding the different stages that potential customers go through, you can create targeted campaigns that address their needs and behaviors. This increases the likelihood of conversion and ensures a better customer experience.

Concretely generate leads and sales

With performance marketing, you can generate concrete: leads, sales and revenue. Through targeted ads and smart targeting, you reach the right audience at the right time. This allows you to translate your marketing efforts directly into measurable growth.

Brand marketing and performance marketing hand in hand

Although performance marketing focuses on immediate results, brand marketing is no less important. A strong brand identity strengthens the effectiveness of your campaigns and builds recognition and trust with your target audience. By combining both strategies, you will not only build short-term success, but also sustainable growth.

Cost per thousand impressions and efficient budget management

In performance marketing, understanding cost per thousand impressions (CPM) is crucial to efficiently managing your budget. By knowing what you’re paying to reach your target audience, you can better determine where best to deploy your budget, thereby reducing the cost per acquisition.

Digital marketing and online marketing the broad context

Performance marketing is part of the broader digital marketing landscape. Online marketing includes all activities aimed at reaching customers through digital channels. By integrating performance marketing into this, you ensure a measurable and results-oriented approach within your overall marketing strategy.

Performance marketing campaigns essential for success

Effective performance marketing campaigns are indispensable for achieving measurable goals and growing your business. By combining carefully designed campaigns with continuous analysis and optimization, you maximize the return on your marketing budget. These campaigns allow you to target the needs of your target audience and actually achieve results in the form of leads, sales and revenue. In this way, performance marketing becomes a powerful driver of your online success.

Performance marketing is indispensable in any digital marketing strategy and drives successful online marketing campaigns. It combines branding with conversion-oriented tactics, allowing you to not only build brand awareness, but actually generate sales.

Reviews

Jona Bronkhorst

OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken écht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Victor Mulder

Bij Oma is het altijd gezellig.
OMA – kort voor Online Marketing Amsterdam – voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme ideeën getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. ❤️

Joep Gravemaker

Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!