Social media advertising

Social media advertising means using paid advertisements on social media platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube to target your audience. Unlike organic posts, which often have a limited reach, paid ads ensure that your message is visible to a wider audience. Competition affects the amount of the CPC, which means that popular sectors often carry higher costs. This makes social media advertising a powerful tool to increase your brand awareness, generate leads and drive conversions within your online marketing mix.

Why outsource social media advertising?

Outsourcing social media advertising offers many advantages. With the right expertise, you ensure that your social media campaigns are optimized and continuously optimized. This means you not only save on time and effort, but also benefit from better performance and higher returns. Popular platforms such as Facebook and Instagram often have higher advertising costs than lesser-known platforms, but also offer greater reach. Our specialists help you determine the right target audience, choose the best type of ad and deploy effective targeting on the most relevant social media platforms. In this way, we ensure that your paid ads are well aligned with your brand strategy and goals.

The power of paid ads on social media platforms

Advertising on social media platforms allows you to target very specifically on demographics, interests and behavior of your potential customers. This allows you to reach not only many active users, but especially the right people who fit your brand proposition and product offering. The CPC is determined by an auction system where advertisers bid on their ads. Through our integration of social media advertising with services such as brand positioning, proposition development and employer branding, we create campaigns that powerfully highlight your brand identity and brand story. This contributes to a consistent brand strategy and strengthens the recognition of your brand.

Social media advertising campaigns tailored to your brand strategy

Our approach to social media advertising is always customized. We start with an in-depth audience research and competitive analysis to get a clear picture of your ideal customer and market position. Based on this, we develop a creative content strategy and effective ad formats, such as videos, carousels and stories, that perfectly match your branding and tone of voice. Video ads can be more expensive than image ads, but often offer higher engagement. By combining storytelling and branded content with conversion-oriented designs and UX/UI design, we ensure an optimal customer journey and maximum interaction with your target audience.

Cost of social media advertising: transparency and budget optimization

The cost of advertising on social media depends on several factors, such as the chosen platform, target audience and type of ad. You usually pay per click or per display, with a flexible budget to suit your needs. On other platforms, you can advertise from as little as €2 per day. We advise and manage your budget so that you get the maximum return. With our expertise in media buying, performance marketing and conversion tracking, we ensure continuous optimization of your campaigns. This way you avoid waste and achieve better performance within your online marketing strategy.

Meet our integrated online marketing services

Social media advertising is an important part of a broader online marketing strategy. In addition to setting up and managing social media campaigns, we also offer services in search engine optimization (SEO), content creation, video and animation production, and creative concept development. In addition, we support you with branding processes such as brand development, brand activation, and positioning advice to firmly establish your brand in the market. Through this integrated approach, we strengthen your brand identity and increase the impact of your campaigns.

Social media advertising as part of your growth plan

Want to outsource social media advertising while working on a sustainable brand strategy? Our strategic guidance helps you develop a full-funnel approach, mapping and optimizing the customer journey using data analysis and behavioral design. Whether it’s employer marketing, creating a distinctive brand proposition or developing a go to market strategy, we offer the expertise to grow your business. Meet our approach and discover how we can align your social media advertising with your broader marketing and business goals.