Online Marketing Amsterdam

Retargeting retrieves visitors and increases conversions

Many potential customers leave your website without taking a desired action. Retargeting allows you to get these visitors back by showing them targeted ads at the right time and through the right channels. Retargeting is the most common form of retargeting website visitors and works through different channels. Through the use of cookies and pixels, visitors’ actions are tracked, such as visiting a certain page or adding a certain product to the shopping cart. This allows you to apply targeting based on visitor behavior, such as when someone shows interest in a particular product or views a particular page. These ads can appear not only on your own site, but also on another website after someone visits your site.

About retargeting

Companies use retargeting to grow their online store by retargeting both new visitors and existing customers. Does retargeting work? Yes, by cleverly using cookies, pixels and targeting techniques, you can effectively convert new visitors and retain existing customers. Retargeting works because you reach visitors again, regardless of whether they are a new visitor or have visited your website before. In other words, retargeting focuses on ads through external platforms, while remarketing is often through email addresses and email lists. Collecting email addresses and building an email list is therefore important for email retargeting.

The benefits of retargeting include increasing conversions, improving brand awareness and targeting interested customers. An example of advanced targeting is using professional attributes through tools like the LinkedIn Insight Tag, which allows you to target ads based on the professional background of your visitors.

What is retargeting?

Retargeting is a clever form of online advertising that allows you to reach potential customers again after they have visited your website. When a website visitor comes to your site, information about their behavior is stored via a pixel or cookie. This allows you to later show this person targeted ads on other websites or platforms. In this way, you remind visitors of your products or services and encourage them to take the desired action, such as making a purchase or filling out a form. Retargeting works because you capitalize on the visitor’s previous interest, significantly increasing the likelihood of conversion. This approach allows you to get the most out of your online advertising and ensures that interested visitors are not lost.

What can you achieve with retargeting

Retargeting is an effective way to turn missed opportunities into new leads or sales. By tracking website visitors with a pixel called a pixel, which places an anonymous browser cookie, you can target people with personalized ads through channels such as Google Ads, social media, dynamic remarketing and LinkedIn retargeting. This allows you to show customized ads that match the products or services they are interested in, which increases relevance and shortens the path to conversion.

What to expect

Strategy and setting up the retargeting campaign
Integration with Google remarketing, Facebook retargeting and LinkedIn campaigns
Creation of dynamic ads, display banners and videos for optimal visibility
Analysis and optimization based on conversion tracking and tagging
Full alignment with your online marketing and performance marketing goals

Sample applications

Visitors who view products or services on certain pages but leave the website without action
Leads who download a brochure but do not schedule a follow up
Professionals who follow your brand via LinkedIn retargeting but have not yet contacted you
YouTube viewers who see your video but don’t convert yet
Retargeting campaigns targeting visitors who have viewed specific pages, such as a pricing page or information page, to increase the relevance of your ads

Our working method

Analysis – We start with an audience and CPI analysis to determine who to retarget, including both new visitors and current customers for retargeting purposes.
Strategy – Together we determine the channels and the right messages for each specific target audience.
Creation – Design and development of retargeting ads in various formats, including dynamic remarketing.
Campaign management – Rollout through Google Ads, social media ads, LinkedIn retargeting and more.
Optimization – Continuous adjustment based on data, ad clicks, conversions and ROAS, using pixels to measure website activity and optimize campaigns.eid.

Discover the power of retargeting

Retargeting is one of the most common forms of online advertising and plays a crucial role within a full-funnel approach. It is essential to retarget visitors who visit your website so that you increase the likelihood that they will still convert and thus grow your business. Retargeting works because you reach visitors who have already shown interest again with relevant ads. Without retargeting, you run the risk of interested people leaving your website and never coming back. Smart segmentation, personalization and automation workflows will increase the ROI of all your retargeting campaigns and ensure that your sales funnel is constantly filled with loyal customers.

Types of retargeting

There are different types of retargeting that you can use to effectively reach your target audience. Website retargeting is the most commonly used form, where you show ads to people who have visited your website but have not yet taken action. There is also social media retargeting, which allows you to re-engage visitors through platforms such as Facebook, Instagram or LinkedIn. Email retargeting is another powerful option: with it, you send targeted emails to people who, for example, left their shopping cart or viewed a product page. Finally, there is dynamic retargeting, which automatically adjusts ads based on the user’s online behavior. Think dynamic ads that show exactly the products someone has previously viewed or added to the shopping cart. By cleverly combining these different types of retargeting, you can make your campaigns even more effective and responsive to the behavior and interests of your target audience.

Retargeting ads and their effectiveness

A retargeting ad allows you to reach potential customers again who have previously visited your website. These retargeting ads are often displayed on social media, Google Ads and other platforms, keeping your brand top-of-mind. Showing targeted retargeting ads ensures that visitors are reminded of your products or services, which significantly increases the chances of conversion.

Retargeting campaigns in online marketing

Retargeting campaigns are an essential part of a successful online marketing strategy. By segmenting visitors based on their behavior and interests, you can show personalized ads that respond to their needs. For email retargeting, collecting visitors’ email address is essential to set up targeted email campaigns. Not only does this increase the relevance of your ads, but it also ensures a better customer experience and ultimately more sales.

Social media and facebook retargeting as powerful channels

Social media are indispensable channels for retargeting. Facebook retargeting allows you to reach customized audiences with dynamic ads that precisely match the interests of your target audience. By leveraging the extensive targeting capabilities of social media, you can effectively use your retargeting ads to recall and convert visitors.

Dynamic remarketing and dynamic retargeting for optimal results

Dynamic remarketing and dynamic retargeting are advanced forms of retargeting where ads are automatically tailored to the visitor’s behavior. This means that your visitors see personalized ads featuring products or services they have previously viewed. This form of retargeting significantly increases the relevance and effectiveness of your campaigns.

Google Ads and the importance of related articles

Google Ads is a powerful retargeting platform that allows you to reach visitors again with related articles and offers. By showing ads that match your target audience’s interests and behavior, you can increase conversions and optimize the customer journey.

Seeing retargeting ads and the role of emails

Retargeting ads appear in various places, such as social media, websites and even in your inbox. By cleverly setting up retargeting campaigns, you can reach potential customers at the right time with relevant ads. Emails play an important role in this: they offer the opportunity to personally remind people about a product they have viewed or an action they have not yet completed, such as abandoning a shopping cart. With email retargeting, for example, you can automatically follow up with visitors who have viewed a specific page, increasing the likelihood of conversion. By combining retargeting ads and emails, you create a powerful marketing mix that responds to the behavior of your target audience and leads them step by step toward the desired action.

Seeing retargeting ads and the role of e mails

In addition to ads, sending targeted emails is a valuable addition to your retargeting strategy. Collecting email addresses and building an email list is essential for effective email retargeting because it allows you to target customers who, for example, have placed products in their shopping cart but have not purchased them. Emails help you stay in touch with potential customers, remind them of products or services and encourage them to return to your website. By combining retargeting ads with emails, you create a powerful follow-up that increases the likelihood of conversion.

Reviews

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.

Liane Foe

Ik ben zeer goed geholpen door Online Marketing Amsterdam. Bedankt Jasper Hundepool en Michael Michel!

Francesco Bogaerts

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The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.