Online Marketing Amsterdam

Reach your target audience smarter and more efficiently with programmatic advertising

Programmatic advertising is the way to automatically buy, place and optimize online ads. Instead of buying ad space manually, it is done entirely through smart algorithms and technology. This way, the right ad is always shown to the right person at the right time. The benefits of programmatic advertising include cost savings and efficiency, as advanced data analysis and automation optimize the process.

About programmatic advertising

Within the market, a distinction is often made between programmatic advertising and programmatic buying. Whereas programmatic buying mainly refers to the actual purchase of ad space, programmatic advertising covers the full spectrum: strategy, targeting, creation, placement and optimization. Programmatic advertising is an important part of programmatic marketing and is part of the complex world of digital marketing, where different factors and specialized knowledge come together. This is why we deliberately use programmatic advertising as an umbrella term.

What is programmatic advertising and what can you achieve with it

Programmatic advertising uses data, targeting and real-time bidding strategies to deploy campaigns more effectively. It gives you control over who sees your ads, when it happens and in what context. Display advertising is an important part of programmatic advertising in this regard, where display ads and video ad space are purchased automatically through demand side platforms. This enables advertisers to reach consumers at the right time, target them based on interest and behavior, and achieve both branding and performance marketing.

Programmatic advertising allows campaigns to be continuously optimized based on data and performance, making investing in this form of digital advertising and online marketing worthwhile. Several parties, such as DPG Media, play a role in the ecosystem and offer advertisers the opportunity to position their brand through trusted publishers. The Google Display Network and demand side platforms are essential for efficiently buying ad space and monitoring the number of impressions. Thanks to its technical capabilities, such as interactive banners and video, different expressions and formats can be deployed and optimized during the different phases of the customer journey. Here you can adjust campaigns based on KPIs and insights, with programmatic specialists supporting the optimization of each campaign. Ad space providers can use programmatic advertising to efficiently manage their offerings.

With programmatic advertising, you can:

Reach your target audience in an extremely targeted way through the Google Display Network, social media, YouTube advertising, premium websites and various parties such as DPG Media.
Purchasing display ads and video ad space through automated systems such as demand side platforms.
Deploy different expressions and formats, such as banners, video and interactive ads, tailored to the goals of your campaign.
Show smart dynamic ads that automatically match consumer behavior and interest.
Optimize budgets real-time based on performance, conversion tracking and tagging, where the number of impressions can be monitored and optimized.
Seamlessly connect to broader campaigns such as retargeting, performance marketing, branding and always-on campaigns.
Take advantage of advanced technical capabilities, such as interactive banners, video and other innovative ad formats.
Set up and optimize campaigns in different phases of the customer journey, defining and optimizing KPIs for each phase.

What to expect

Strategy and consulting: development of a data-driven programmatic strategy that incorporates the customer journey in determining relevant KPIs for each phase of the campaign.
DSP deployment: access to demand side platforms for broad coverage, with extensive technical capabilities such as interactive banners, video formats and personalization options for optimal programmatic advertising deployment.
Targeting options: demographic, contextual, behavioral and CPI-based.
Creation: development of HTML5 banners, videos and dynamic ads, deploying and optimizing different expressions and formats based on the objectives of the campaign.
Campaign management: continuous optimization of bidding, targeting and placement, involving programmatic specialists to guide the campaign at every stage and ensure it is optimized for the best results.
Analytics: conversion tracking and comprehensive reporting for maximum transparency, measuring and optimizing at different stages of the campaign to improve performance.

Sample applications

Showing personalized banners to visitors who visited your website before (retargeting) is a form of display advertising. Here you can use different expressions and formats, such as banners and video ad space, depending on your goals.
Dynamic ads that connect to previously viewed products or services use advanced technical capabilities, such as dynamic content and personalization. The number of impressions of these ads can be closely monitored and managed to maximize budget utilization.
Premium display campaigns through programmatic buying at major news and niche websites are often realized in cooperation with different parties, such as ad networks, SSPs and DSPs. DPG Media is a well-known provider of ad space on renowned websites such as NU.nl and AD.nl, making your brand visible on trusted platforms.
Always-on campaigns that constantly generate leads and awareness can focus on both branding and performance. By deploying various expressions and formats, and taking advantage of the technical capabilities of programmatic advertising, you can optimally tailor campaigns to your target audience.

Investing in programmatic advertising is worthwhile because of the efficiency, reach and technological advantages it offers advertisers.

Our working method

Analysis – We start with a target audience and CPI analysis, looking at the target audience at different stages of the customer journey and determining relevant KPIs.
Strategy – Together we determine the right mix of channels and objectives for each campaign.
Creation – Development of creative programmatic ads in various formats. We develop different expressions and formats, such as banners, video and interactive ads, tailored to the objectives and target audience.
Campaign management – Rollout and management of programmatic campaigns through Google Display, Meta Ads, YouTube advertising and more. Our programmatic specialists are actively involved in optimizing campaigns throughout the process.
Optimization – Continuous adjustments based on conversions, CTR and ROAS. We deploy optimized state-of-the-art technical capabilities, such as interactive and advanced ad formats, to maximize campaign performance.eits to measure and optimize campaigns.eid.

Discover the power of programmatic advertising

Programmatic advertising offers a scalable and data-driven way to automate advertising. The benefits of programmatic advertising include efficiency, cost savings and increased reach. Therefore, investing in programmatic advertising is well worth it because of the returns and technological advantages it offers. It gives your brand the chance to always be visible with the right target group and ensures an optimal balance between reach and conversion. Branding plays an important role here, as programmatic advertising allows you to better align campaigns with brand identity, thus strengthening brand reputation. Because programmatic advertising covers the entire chain (and programmatic buying is only one part), we deliberately choose this broader term.

Optimizing campaigns is done at different stages of the customer journey, setting relevant KPIs at each stage and optimizing performance. The result? Smarter campaigns, higher returns and maximum control of your digital media budget.

About real-time bidding and how does real-time bidding work?

Real-time bidding (RTB) is the beating heart of the programmatic ecosystem. Simply put, every time a user visits a Web site, a digital auction is initiated in a fraction of a second. This request for ad space goes to an ad exchange, where advertisers can bid directly through automated systems. The highest bidder wins the auction and gets to show their ad to the visitor – at exactly the right time, to the right person, with the right message.

Thanks to real-time bidding, advertisers can tailor their campaigns in detail to the online behavior and interests of their target audience. This process happens fully automatically and in real time, ensuring maximum relevance and effectiveness at all times. The result: your advertising budget is used optimally, you reach the right target group and your ads appear exactly when they are most likely to convert.

Ad Exchanges are the marketplaces behind programmatic advertising

Ad exchanges are the digital marketplaces where supply and demand for online advertising space come together. Within the programmatic ecosystem, these platforms play a central role: they bring advertisers and publishers together and make it possible to buy and sell ad space in real time.

There are different types of ad exchanges. Open ad exchanges are accessible to a wide range of advertisers and publishers, allowing advertisers to purchase relevant ads on a large scale. Closed ad exchanges, on the other hand, are more exclusive and offer access to premium ad space from well-known publishers, often with stricter quality controls.

Using ad exchanges allows advertisers to advertise efficiently and effectively. You buy only the online display space that suits your target audience and message, and thanks to real-time linking, you can be sure that your ads always reach the right person at the right time.

Future of programmatic advertising and trends and developments

Developments within programmatic advertising are moving at lightning speed. One of the most striking trends is the emergence of new channels such as connected TV and digital out of home. Think of ads on smart TVs, billboards along highways or digital screens in shopping malls. This allows you to reach your target audience not only online, but also in the physical world in innovative ways.

In addition, technological innovations such as artificial intelligence and machine learning are making campaigns ever smarter and more effective. Algorithms ensure that the right message reaches the right person at the right time, regardless of channel or device. This significantly increases the relevance and reach of your campaigns.

Transparency and measurability are becoming increasingly important. Advertisers want to know exactly where their budget is going and what it is generating. Programmatic advertising responds to this with advanced reporting and real-time insights, allowing you to continuously optimize campaigns and maximize returns.

In short, the future of programmatic advertising offers plenty of opportunities to reach different audiences, optimize campaigns and advertise on an increasing number of innovative channels. It is the way to stay relevant as a brand in an ever-changing digital landscape.

Reviews

Eric Wiesmeier

Michael en Jasper zijn echt briljant! Mannen, dankjewel voor het hele proces van merkpositionering tot en met relaunch van onze website.

Ferdi Verlaan

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)