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Local findability drives more customers from your area
Want to attract more potential customers from your immediate area? With local findability, we make sure your business is visible in Google and other online channels when people perform local searches for your products or services. By applying an effective local SEO strategy with optimal local content, local keywords and a strong Google Company Profile, we improve your online visibility and attract more local traffic. This way, you always stay one step ahead of competition from other local businesses and national players.
What is local findability?
Local findability is all about optimizing your online presence and website for searches with local intent. In the Netherlands, over one in four searches has a geographical focus, with 98% of the population using Google as their search engine. Moreover, 46% of all Google searches have local intent. This means that your next customer is probably already searching locally for your products or services.
What to expect
- Optimization of your Google Company Profile with correct name and address data and up-to-date information
- Using the right local keywords and thorough keyword research to be found relevantly
- Creation of high-quality local content and creation of local landing pages or your own local landing page for multiple locations or branches
- Integration of social media campaigns and participation in local events to expand your reach
- Strengthen your online reputation by collecting positive reviews and responding appropriately to negative reviews
- Applying technical SEO and on page optimization for better indexing and ranking
- Perform local link building by obtaining quality local backlinks and local links from reliable sources
- Monitoring your performance in the local pack, Google Maps, and local organic results
Sample applications
- Rank higher in Google Maps and local search results appear prominently in the local pack
- Showing your products or services in Google business listings and local results
- Improve your findability locally through a strong combination of SEO, content and link building
- Increase conversions through relevant local search terms and a good meta description that invites action
Our process for improving your local findability
- Analysis & baseline measurement – we examine your current visibility and position relative to your local competitors.
- Strategy & plan – based on your specific region and target audience, we determine the best approach for an effective local SEO strategy.
- Optimization – we improve your Google Company Profile, local pages, website and content with the right local keywords.
- Implementation – we run campaigns and post content, provide local backlinks and strengthen your online findability.
- Monitoring – we track your performance in local search results, organic search results and local pack, and make adjustments as needed.
Why local findability is essential for your business
As a local business owner with a physical location or physical store, you want your business to be visible to customers in your immediate area. People searching through local searches often have a high buying intent and are ready to find your products or services. Therefore, it is crucial to improve your local findability with a combination of local SEO, relevant content and a good reputation.
Important factors for good local findability
- Google capitalizes on this by showing local results in the local pack and on Google Maps, where your business can be visible if properly optimized.
- Search engines value consistent and accurate NAP data and a fully completed Google Company Profile. The use of NAP (Name, Address, Phone Number) data should be consistent across your website and other platforms.
- Local backlinks and local link building are an important ranking factor to increase your authority in your region.
- Collecting positive reviews and actively responding to negative reviews strengthens your online reputation and trust with potential customers.
- Writing valuable local content and creating local landing pages helps improve findability on specific local search terms.
- On page optimization and technical SEO ensure that your website is properly indexed and loads quickly, improving the user experience.
Practical tips to improve your local findability
- Make sure your Google Company Profile is fully populated and regularly updated with photos, hours of operation and current information.
- Make use of relevant local keywords in your website text, titles, meta descriptions and content.
- Create unique and relevant local pages for each location if your business has multiple locations.
- Actively collect positive reviews on Google and other platforms such as Feedback Company. Actively and consistently asking for reviews increases the likelihood that customers will actually leave a review.
- Participate in local events and mention them on your website and social media to show your local involvement.
- Invest in local link building by partnering with other local businesses and listings on reliable local websites.
- Keep your website technically healthy with good technical SEO and on page optimization.
Discover our unique product for optimal local findability
Want to quickly and effectively improve your local findability? Meet our unique product SmartLocal™. For only $199 per month (excluding a one-time setup fee of $500) we help your business achieve top rankings in local categories and become visible in Google’s Local SERP features such as the local pack, Google Maps and local search results.
With SmartLocal™ you benefit from:
- Professional optimization of your Google Company Profile and local SEO strategy
- Creation of relevant local content and local landing pages
- Active local link building and strengthening your online reputation
- Monitoring and reporting on your performance in local search results
This is how you make sure your business is visible to potential customers who are actively looking for your products or services in your area. With our practical tips and proven strategies, you will become the reference in your geographical area.
Strengthen your local findability with local content
Local content is one of the most powerful tools to improve your local findability. By creating content specific to your region and target audience, you appeal directly to potential customers. Think blogs about local events, local news, or tips relevant to your local customers. This not only increases your visibility in local search results, but also strengthens the bond with your community.
Local SEO is the key to being found locally
An effective local SEO strategy ensures that your business is found locally by people actively searching for your products or services. This starts with optimizing your Google Company Profile, using the right local keywords and setting up local landing pages. In addition, technical SEO and on page optimization is essential for your website to perform well in the search engines.
The importance of local backlinks and local link building
Local backlinks are links to your website from other reliable local websites. These links are crucial for increasing your authority and improving your ranking in local search results. Local link building means actively working with local partners, sponsoring events or listings on local platforms. Local backlinks from businesses, partners or news websites are considered a signal of local relevance by Google. This not only strengthens your online presence, but also shows your commitment as a local business owner.
Making the most of Google Company Profile and Google Maps
Your Google Company Profile is your business’ calling card in local search results and on Google Maps. A fully completed profile with up-to-date information, photos and positive reviews ensures that potential customers find and trust your business faster. A profile with an average of 4 or 5 stars inspires confidence in potential customers. In addition, a well-maintained profile increases the chance of being visible in the local pack, which has a direct impact on your local findability.
Local landing pages are essential for your local SEO
For businesses with multiple locations or offering different services, local landing pages are essential. These pages are specifically optimized for a particular location and contain relevant local keywords. They help search engines link your business to specific regions, allowing you to rank better in local search results and reach your local customers faster.
Local links and your online visibility
Local links from reliable and relevant websites enhance your online visibility and improve your search engine rankings. Consider listings in local business directories, collaborations with local organizations and participation in local events. These links not only increase your authority, but also drive more local traffic to your website.
Your local business becomes visible in local search results
As a local business owner, it is essential to be visible in local search results. This means your business will be found when people in your area search for the products or services you offer. By investing in local SEO, local content and a strong Google Company Profile, you will increase your local findability and attract more customers from your immediate area.
Improve your local findability with local SEO
Local SEO is essential for any business that wants to grow locally. It helps you increase your online visibility so that potential customers can easily find your business. By employing local SEO techniques, such as optimizing your Google Company Profile, creating local content and collecting local backlinks, you ensure that your local findability increases and your business performs better in local search results.
