Online Marketing Amsterdam

Link building increases your authority in Google

About link building

Want to rank higher in Google? Then link building is indispensable. With a strong link profile, you build authority, which makes search engines like Google and other search engines find your website more reliable and relevant. At OMA, we provide quality, relevant backlinks that fit your brand and strategy. No spam considered practices, but sustainable results that contribute to increased online visibility, organic traffic and conversions.

What is link building?

Link building is obtaining links from other websites to your site, and it is an essential part of search engine optimization. Here we distinguish between internal link building and external link building:

Internal link building involves strategically placing internal links within your own Web site. This creates a good internal link structure, distributing linkjuice within your site. A good internal link structure helps search engines understand the hierarchy of your website and improves the user experience. Internal links strengthen the relevance of pages and contribute to higher organic rankings.
External link building focuses on obtaining valuable backlinks from external websites. These backlinks are like voices from other websites that value your content and point to your pages. The number of quality backlinks and the authority of the external websites help determine the domain authority and trust that search engines give to your site.

Backlinks serve as an important ranking factor and the number of backlinks, the number of quality backlinks and the quality of the links are decisive. The quality of a backlink is more important than quantity because search engines value relevant and reliable links more. A varied link profile with natural backlinks and a good distribution of link types creates a natural link profile that search engines see as trustworthy.

What to expect:

Comprehensive analysis of your current link profile with a focus on both internal links and external backlinks, where we look at trust flow, spam score and link quality, among other things.
Competitive research and opportunity analysis on link building, including focus keywords important to your market.
Set up an effective, customized link building strategy that combines internal and external link building and takes into account broken link building and other link building tactics.
Outreach to relevant external websites and platforms for quality backlinks that add value and contribute to reputation.
Monthly reports with growth and impact of links placed, so you have insight into the progress of the link building campaign and experience transparency.

Sample applications:

Quality backlinks from relevant blogs, news and trade media, and authoritative websites that reinforce your domain authority.
Internal links that provide a good internal link structure and better navigation, contributing to organic rankings.
Link building for web shops, B2B and local businesses, targeting certain keywords used by your target audience.
Integration with SEO copywriting and content marketing focused on relevant content and quality content that invites links to your website.

Our link building process

Analysis & audit – we examine your current link profile and competitors, including a comprehensive analysis of inbound links and placed links.
Strategy & plan – we determine which links and domains are valuable and establish a good link building strategy that takes into account the type of links and a natural link profile.
Outreach & creation – we achieve quality backlinks through valuable content and collaborations with authoritative websites. In doing so, we avoid bad backlinks and spam considered practices.
Validation & monitoring – we monitor the quality of new backlinks and internal links, watch out for spam score and prevent your website from receiving links from websites with bad reputation. To run a successful link building strategy, it is important to generate new backlinks regularly, without unnatural spikes in the number of links.
Reporting & optimization – insight into achieved results, new backlinks and optimization of the link building campaign with a transparent process and monthly reporting.

Why link building makes your website pop in Google

Link building is one of the most important pillars of SEO and a good link building strategy is essential for online visibility. Without strong backlinks and a good internal link structure, your website will remain with limited visibility, even with good content and technology.

Link building and the importance of quality backlinks

External links increase your domain authority and the number of referring domains, which has a direct impact on your organic rankings. These are mainly quality backlinks from reliable and relevant websites. A backlink from an authoritative website has more value than one from less authoritative websites. These good backlinks ensure that search engines see your website as valuable and trustworthy.

Internal link building and good internal links

In addition to external links, internal link building is crucial. A good internal link structure ensures optimal distribution of linkjuice within your website. With strategically placed internal links, you improve the user experience and help search engines better understand the hierarchy and relevance of your pages.

Quality link building as a sustainable SEO strategy

An effective link building strategy focuses on getting quality links that add real value. Quality link building means working with relevant and authoritative websites, focusing on creating valuable and natural backlinks that enhance your online visibility. Adding links yourself usually brings less value compared to qualitative backlinks from external websites.

Broken link building as a smart link building tactic

A specific and effective technique within link building is broken link building. This involves looking for broken links on external websites and offering your own relevant content as a replacement. This not only provides a new backlink, but also helps the webmaster of the external website to improve their site. Broken link building is a strategy where you find broken links on other websites and ask the webmaster to replace them with a link to your website. Link swapping, on the other hand, is a practice not recommended by Google because it can lead to the manipulation of search results.

Collaborate with external websites for valuable backlinks

Obtaining backlinks through external websites is essential. By building relationships and collaborating with other relevant websites, you increase your chances of getting quality links that strengthen your website and improve your ranking in Google. An effective way to do this is through guest blogging, where you write for another website in exchange for a backlink to your own.

What does link building cost and why is it a worthwhile investment?

The cost link building varies depending on the quality and number of backlinks you want to obtain. Although it is an investment, it pays off in better rankings, more organic traffic and a stronger online presence. Well-executed link building is essential for sustainable growth.

The importance of a good backlinks and internal link structure

A good internal link structure ensures that visitors and search engines can easily navigate your website. This improves the findability of your pages and increases the likelihood that important content will rank better in search results. In addition, a well thought-out internal link structure helps to effectively distribute link value or linkjuice across different pages, allowing even less prominent pages to benefit from the authority your website has built up.

Good backlinks play an equally large role in strengthening your online authority. Backlinks are links from other websites to your website and are seen by search engines as a vote of confidence. The more high-quality backlinks you receive from relevant and authoritative websites, the higher your website will be ranked. This directly contributes to a better position in search results. It is important to focus on backlinks that add value and are obtained naturally, so that search engines consider your link profile trustworthy.

The combination of a strong internal link structure and valuable external backlinks forms the basis of an effective link building strategy. By ensuring a natural link profile with a healthy mix of internal links and quality external backlinks, you not only improve the user experience but also the SEO performance of your website. This makes link building an indispensable link in increasing your online visibility and achieving sustainable organic growth. An additional technique that can help with this is the Skyscraper technique, where you improve existing popular content and try to get backlinks to your own improved content.

Your content as the basis for successful link building

Strong and relevant your content is the basis for getting backlinks. Only with valuable content will other websites be inclined to link to your pages. Therefore, creating quality content is indispensable in an effective link building strategy.

How to maximize use backlinks

It is important not only to obtain backlinks, but also to know how best to use them. By making smart use of backlinks, for example by ensuring a natural spread and variation in anchor texts, you maximize the effect on your SEO and organic rankings.

Summary

External links and quality backlinks increase your authority and organic rankings.
Internal link building and a good internal link structure improve navigation and distribution of link value.
Quality link building and broken link building are effective tactics for sustainable growth.
Collaborating with external websites provides valuable links.
Cost link building is an investment that pays off in better findability.
Your content is the foundation for getting good backlinks.
Correct use of backlinks maximizes SEO benefits.

With the right approach, link building becomes a powerful engine for sustainable online growth.

Reviews

brigitte roodveldt

Saskia Fulo

Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategieën die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.

Liane Foe

Ik ben zeer goed geholpen door Online Marketing Amsterdam. Bedankt Jasper Hundepool en Michael Michel!

Kenzo

Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.
Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.