Online Marketing Amsterdam

Application development at OMA means custom solutions that strengthen your organization.

About Application Development

Application development is a comprehensive process in which software applications are designed, developed and implemented to help organizations increase operational efficiency and meet specific needs. Application development helps companies optimize their processes and increase customer engagement. With the rapid advances in technology in recent years, application development has changed significantly and many new opportunities have emerged. The process of application development can be divided into five essential phases: ideation, design, development, testing and launch. Software development is the umbrella term for building various types of applications. At OMA, we combine traditional development with modern approaches such as low code development and rapid application development to deliver both turnkey apps and fully customized applications. We support non-technical users and app developers with low code platforms that provide flexibility and speed.

Our expertise includes building mobile apps and web applications that integrate seamlessly with existing systems. OMA takes various approaches to application development, including other approaches such as progressive web applications in addition to native and hybrid solutions. The choice between native, web or hybrid apps is an essential decision in the development process. Technology drives innovation in application development and enables us to provide ever better solutions. When integrating applications with existing systems, the database plays a crucial role for data management and security. We take into account the latest technologies, such as artificial intelligence, machine learning and the Internet of Things, to create innovative solutions that accelerate your digital transformation. Usability is at the heart of application design so that the final application best meets the needs of the end user. OMA develops applications that are specifically tailored to business processes and business objectives. Our team develops software solutions that contribute to the scalability and efficiency of your organization.

What to expect

Analysis and planning of your specific needs
Development of custom applications and turnkey apps
Development of a mobile app for specific business purposes
Integration with existing systems and API links
Use of low code application development and traditional development
UX and UI design focused on optimal user experience
Implementation, testing, maintenance and support

Sample applications

Mobile apps for customers and employees
Campaign and activation apps
Healthcare applications that take privacy and security into account
Educational apps for applied computer science students and teachers
Business applications linked to CRM, ERP or e commerce systems
Platform extensions via API links
Customized solutions specifically designed to meet unique business processes and workflows, enabling organizations to significantly improve operational efficiency.
Low code application development that allows non-technical users to build and modify applications quickly and flexibly without in-depth programming knowledge.
Integration of advanced technologies such as artificial intelligence and machine learning to make applications smarter and more adaptive, leading to improved user experiences and automated processes.
Develop web applications and progressive web apps (PWAs) that are accessible across devices and platforms, ensuring wide availability and easy updates.
Support for mobile application development focused on native, hybrid and cross-platform apps, allowing users to access the organization’s services anytime, anywhere.
Secure API links and headless solutions that ensure seamless integration with existing systems and robust data integrity.
Applications that take into account changing market conditions and customer needs, applying agile frameworks to respond quickly to feedback and new requirements.
Solutions that scale and grow with the organization, making long-term investments in application development profitable and future-proof.

Our working method

Inventory – Together we determine the goals and processes the application should support, taking into account a wide range of technologies and possible threats. In this phase, we bring together all relevant stakeholders to get a clear picture of the needs and requirements. This includes analyzing existing systems and identifying bottlenecks that the new application must solve. In addition, we research the market and competition to integrate innovative solutions that will give your company an edge.
Design – We translate requirements into wireframes, user interface concepts and a minimum viable product. The focus here is on creating an intuitive and engaging user experience that meets the needs of the target audience. We use prototyping tools to quickly gather feedback and iteratively improve the design. By paying attention to accessibility and responsiveness, we ensure that the application functions optimally on different devices and screen sizes.
Development – Our developers use low code platforms and traditional code application development to build the application, including mobile application development and virtual reality applications where relevant. This phase is characterized by close collaboration between developers, designers and end users to realize functionalities incrementally. We apply modern development methodologies, such as agile and continuous integration, to ensure flexibility and quality. In addition, we provide thorough documentation and knowledge transfer so that the application can be easily maintained and further developed.
Integration – We provide secure and scalable API links and headless solutions, with attention to security and data integrity. This allows the new application to connect seamlessly with existing systems, such as ERP, CRM and e-commerce platforms. We adopt best practices in authentication, authorization and encryption to ensure data security. Moreover, we extensively test the integrations to ensure stable and reliable operation, even under high load or complex workflows.
Optimization & management – We further monitor, maintain and expand the application, using automation and machine learning to improve processes and serve customers more easily. In this phase, we continuously optimize the application for maximum efficiency and an optimal user experience. By using advanced analytics tools, we can track user behavior and generate insights that lead to targeted improvements. In addition, we provide support and training to users to get the most out of the application and provide regular updates to ensure security and functionality.

Accelerate your Digital Transformation with our application development

Application development is the driving force behind modern business innovation. It enables organizations to create customized software that perfectly matches their specific needs and existing systems. These smart software solutions enable companies to increase operational efficiency, respond faster to change and provide an optimal user experience.

Discover the power of application development and mobile applications

Application development is all about creating software that automates processes, improves communication and enables data analysis. Application development helps organizations automate routine tasks, speeding up and simplifying the development process. User feedback is indispensable to refine and improve applications. Whether it is a mobile application, a native app or a web application, we ensure an optimal user experience with an intuitive user interface and a minimum viable product that can be quickly tested and implemented. Quality control is essential within the development process, with testing playing a crucial role in ensuring functionality, usability and security.

Our approach is based on an agile framework, through which we develop iteratively and continuously gather feedback to improve functionality and minimize potential threats. In the Agile methodology, development processes are not kept in separate phases, but rather evade the rigorous approach of Waterfall. The development process is supported by advanced tools and technologies, including AI-assisted development and security features. We use dedicated tools and different programming languages to create custom solutions that perfectly match your use cases and long-term goals.

Low Code Application Development: Speed and Flexibility in One

With the rise of low code platforms, application development is more accessible than ever. Low code development allows applications to be built with minimal manual coding, allowing both technical and non-technical users to contribute to the development process. This not only speeds up time to market, but also increases the flexibility to quickly add new features based on user feedback.

Mobile Apps and Mobile Application Development: Always and Anywhere Available

Mobile applications are indispensable in today’s digital world. Mobile application development focuses on creating apps that work seamlessly across various mobile devices, allowing users to access your organization’s services anytime, anywhere. The demand for mobile apps has only increased, with more than 5 billion mobile users worldwide. These mobile apps integrate effortlessly with existing systems, supporting a consistent and efficient digital experience.

Types of Application Development: From Code Application Development to Low Code Platforms

There are different types of application development that address diverse needs. Traditional code application development offers complete control and customization, ideal for complex projects. Low code application development, on the other hand, uses visual tools and drag-and-drop functionality, which simplifies and speeds up development. By using a smart combination of both approaches, organizations can make the most of their digital transformation.

Application Development as Key to Digital Transformation

Developing custom applications using low-code platforms and traditional methods is critical to accelerating digital transformation. By building applications that integrate seamlessly with existing systems, companies can work more efficiently, better respond to customer needs and drive innovation. This approach makes it possible to respond quickly to market changes and seize future growth opportunities.

Disadvantages of Application Development

While application development offers significant benefits, there are also some challenges that organizations must consider. Developing custom applications or deploying low-code application development can be a time-consuming and costly process, especially when complex functionality or integrations with existing systems are required. Finding the right balance between functionality, security and an optimal user experience requires careful planning and coordination, which sometimes leads to compromises.

In addition, the availability of experienced developers and knowledge of specific technologies is a determining factor in the success of an application. This can limit the flexibility and scalability of the development process, especially in traditional code application development. Low code platforms, while offering speed and accessibility, may in some cases be less suitable for highly complex or unique applications, limiting customization.

Implementing new applications often requires changes to existing business processes and workflows. This can lead to employee resistance and increased implementation time. In addition, applications are sensitive to changing market conditions and customer needs, so regular updates or even redevelopment may be necessary to stay relevant.

Integration with existing systems, especially in legacy environments or systems with stringent security and compliance requirements, often presents an additional challenge. Finally, application development and use always carries security and data protection risks, especially when sensitive customer data or cloud-based services are used. It is therefore essential to pay constant attention to security, flexibility and long-term maintainability of the application during development.

Future of Application Development

The future of application development looks promising, with a strong focus on innovation, ease of use and speed. Low code and no code platforms will play an increasingly important role, allowing non-technical users to develop applications themselves and companies to respond more quickly to changing needs. This development makes it possible to create a wide range of applications without in-depth programming knowledge, significantly lowering the threshold for digital transformation.

Artificial intelligence and machine learning are increasingly being integrated into applications, making software smarter and more adaptive. This opens the door to advanced functionalities such as predictive analytics, automated processes and personalized user experiences. Mobile application development also continues to grow, with a clear shift toward native apps that take full advantage of the capabilities of each mobile device.

User experience and user interface design will remain central, with a focus on intuitive, attractive and accessible applications. Organizations will increasingly use the agile framework and DevOps approaches to develop, test and deploy faster and more flexibly. Cloud-based services and platforms will thereby provide the scalability and flexibility needed to respond quickly to new opportunities.

Security and data protection remain critical, especially as applications increasingly process sensitive data and must meet stringent compliance requirements. Finally, emerging technologies such as virtual reality and augmented reality will provide new opportunities for innovative and immersive applications, allowing companies to serve their customers in unique ways. Application development thus continues to evolve constantly, driven by technological advances and changing customer needs.

Reviews

Saskia Fulo

Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategieën die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.

Robbert Huisman

Odile Kransky-Jans

Oplossingsgericht is key bij OMA, de heren zijn zeer flexibel in het leveren van kwaliteit! Vooral sterk in video, pack-shots en Google Ads. Meerdere malen met OMA gewerkt o.a. voor Heineken.

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)

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