Online Marketing Amsterdam

Digital care solutions that connect patients and caregivers

A healthcare platform brings digital care, communication and service together in one user-friendly solution. It can be a portal for patients, a link to e-health applications, or a support platform for campaigns and collaboration within healthcare.

By cleverly combining technology with strategy and user-friendly design, healthcare platforms create greater efficiency, better information and an improved healthcare experience. Central to this, for example, is the control of patients’ own health, where they can easily view their records, manage medication and securely share medical data with other healthcare providers. But we also have experience, for example, in setting up a platform with a campaign for lateral entrants such as the Care and Wellness orientation program.

Why choose us as a partner in developing your healthcare platform

We are not just another party developing a healthcare platform; we offer a complete, smart solution that goes beyond technology. Besides building reliable and user-friendly healthcare platforms, we also develop effective campaigns and innovative e-health applications that address the current needs of healthcare organizations and municipalities.

For example, we help recruit healthcare professionals to address shortages and support the optimization of information processes within healthcare.

Our experience spans several healthcare organizations and municipalities, where we have successfully implemented digital solutions that improve collaboration, communication and care delivery. We understand that a healthcare platform must fit your organization’s unique challenges and be an integral part of a broader strategy for personalized care, efficiency and engagement. That’s why we provide not only technical expertise, but also strategic guidance and customization so that your care platform truly makes a difference for caregivers, patients and all stakeholders.

What to expect

Strategic analysis of the healthcare context, regulations and needs of stakeholders
Platform design and development (UX and UI design) with accessibility and inclusivity in mind
Links to e-health applications, EHRs, laboratory systems and external APIs for optimal integration
Accessible and inclusive digital solutions (Accessibility & Inclusive UX) that ensure continuity of personalized care
Integration of communication, data sharing and activation campaigns within healthcare teams and collaborations
Ongoing optimization, management and technical support for a smooth implementation and user experience
Implementation of security measures and privacy protocols to comply with the most stringent laws and regulations surrounding medical data
Training and support for healthcare providers and patients to maximize the use of the healthcare platform and increase digital skills
Development of custom modules and functionalities that address specific needs of various healthcare facilities and target groups
Monitoring and reporting tools that give healthcare organizations insight into platform usage and effectiveness to support continuous improvement
Collaborate with stakeholders to gather feedback and continue to innovate the platform according to the latest technological and healthcare trends
Use of animations and interactive elements within the platform to enhance user experience and make complex processes understandable
Support the implementation of products and services within the platform so that healthcare providers and patients can take full advantage of digital innovations
Focus on creating a user-friendly and intuitive interface that aligns with the daily practice of healthcare providers and the experience of patients
Flexible platform scalability to grow with changing needs and developments within the healthcare industry
Integration of communication channels such as chat, video and notifications to enhance interaction between healthcare providers and patients
Facilitate collaboration between different healthcare organizations by enabling safe and efficient data exchange and consultation
Continued focus on accessibility, ensuring that the platform is usable by people with disabilities or limited digital skills
Supporting healthcare organizations in meeting policy goals and quality standards through digital reporting and analysis

Stories from employers in Care and Wellness

Sample applications

Patient portal for appointments, results, medication management and secure communication with practitioners
Internal care applications that promote collaboration and consultation among family physicians, hospitals, pharmacies and other health care providers
Platforms for prevention and awareness campaigns aimed at specific health care issues and target groups
E-health integrations with wearables, monitoring tools and digital triage for rapid follow-up of care needs
Solutions for health insurers, mental health institutions and other healthcare organizations seeking to digitize healthcare processes
Modules for facilitating multidisciplinary collaboration, where different healthcare professionals within a healthcare team can easily share and consult information
Advanced analytics tools that give healthcare organizations insight into utilization patterns, care needs and outcomes, enabling them to optimize their services
Security and privacy features that comply with the most stringent laws and regulations, ensuring that medical data always remains secure and confidential
Mobile applications that enable patients and caregivers to organize and monitor care remotely, contributing to greater flexibility and accessibility
Training and support for healthcare providers and patients to enhance digital skills and encourage use of the platform
Integration with national and regional healthcare information systems to streamline data exchange and prevent duplicate registration
Opportunities for personalized communication, such as notifications and reminders, to actively engage patients in their own care process

Our working method

Analysis & research – In this phase, we delve deeply into the healthcare context in which your organization operates. We study relevant laws and regulations, the wishes and needs of, for example, healthcare providers, patients, job seekers and clients, and analyze existing processes and systems. This research forms the basis for a healthcare platform that fits seamlessly with the specific challenges and opportunities within your practice or healthcare institution.
Strategy & concept – Based on the insights from the analysis, we develop a clear, scalable strategy and concept for the healthcare platform. Here we take into account your goals, the position of your organization in the healthcare chain and the wishes of all parties involved. The concept includes a roadmap for development, implementation and future growth, so that the platform grows along with your organization and changing healthcare needs.
Design & development – In this step, we create a user-friendly and accessible design that fits the complex processes within healthcare. We provide an intuitive user experience (UX) and attractive visual design (UI) that appeals to both healthcare providers and patients. At the same time, we build a robust technical infrastructure that is reliable, secure and scalable, with attention to integration with existing systems and compliance with privacy and security standards.
Integration & launch – We ensure smooth interfacing with existing EHRs, pharmacy systems, laboratory systems and other relevant healthcare applications. During this phase, we test extensively to ensure that all systems work together seamlessly and that data is exchanged securely and correctly. After a successful implementation, we supervise the launch and provide training and support so that healthcare providers and patients can use the platform to its full potential.
Optimization & management – After launch, we continuously monitor the use and performance of the healthcare platform. We collect user feedback and analyze data to identify areas for improvement. Based on this, we make updates and optimizations, provide technical support and ensure service continuity. Our goal is to continuously fine-tune the platform to meet the needs of your care team and patients so that it provides lasting value.

The importance of care platforms for future-proof and person-centered care

A healthcare platform plays an essential role in the modernization of healthcare, where efficiency, accessibility and personalized care are becoming increasingly important. With a care platform, processes can be digitized, communication improved and new forms of care, such as telemonitoring or blended care, offered. Especially at a time when pressure on care is increasing, a well-designed care platform offers opportunities to reduce the workload and increase the quality of care. The platform supports healthcare providers and stakeholders in securely sharing medical data, facilitating consultation and ensuring the best follow-up. Data is transmitted on the Care Platform with encryption so that information remains secure.

In addition, a care platform provides a central place where all relevant information surrounding a patient is conveniently collected and accessible to the appropriate caregivers. This prevents information from being lost or duplicated, which can save both time and errors. This centralized access allows healthcare providers to make faster decisions and collaborate better, which ultimately benefits patient care.

A healthcare platform also often provides opportunities to automate administrative tasks, such as scheduling appointments, sending reminders and managing medication prescriptions. This reduces the administrative burden on healthcare providers, allowing them to devote more time and attention to direct patient care.

Moreover, a healthcare platform encourages patients’ involvement in their own health. By giving them access to their medical data and communication channels with healthcare providers, they become actively involved in their treatment journey. This increases transparency and trust between patient and healthcare provider and contributes to better treatment outcomes. Patients can collect data through their personal health environment and decide with whom they want to share it, further enhancing their autonomy.

Furthermore, the healthcare platform plays an important role in ensuring the privacy and security of medical data. By using advanced security technologies and complying with strict laws and regulations, it ensures that sensitive information can only be accessed by authorized individuals. Patients retain control over who can access and share their data, which is essential in today’s digital healthcare environment. Additionally, the healthcare platform ensures that data remains only on the servers of healthcare providers and is not stored in the cloud, adding another layer of security.

Finally, a healthcare platform offers flexibility and scalability, allowing it to grow with the changing needs of healthcare facilities and developments within the healthcare industry. This makes it a future-proof solution that contributes to more efficient, accessible and patient-centered care.

Healthcare platform as an engine of digital transformation in healthcare

Digitization through a healthcare platform makes it possible to streamline and improve healthcare processes. It supports not only sharing medical data, but also organizing appointments, managing medication and monitoring health remotely. This integration allows healthcare providers to respond to patients’ care needs faster and better, leading to more efficient care and a better patient experience.

In addition, a healthcare platform provides the ability to connect different healthcare systems and applications. This ensures a seamless exchange of data between general practitioners, hospitals, pharmacies and other healthcare institutions. This creates a complete and up-to-date picture of the patient’s health, which improves the quality of care.

A healthcare platform also allows innovative digital services to be offered, such as telemonitoring, digital triage and personalized lifestyle coaching. These applications make it possible to bring care closer to the patient and respond faster to changes in the health situation. It also helps reduce the administrative burden on healthcare providers, allowing them to spend more time on direct patient care.

Another important aspect is the security and privacy of medical data. Healthcare platforms are designed with strict security measures and comply with all relevant laws and regulations. Patients remain in control of their own data at all times, with consent to share information being central. This reinforces trust in digital healthcare solutions and encourages their use.

In short, a healthcare platform is an indispensable tool in modern healthcare that not only increases efficiency but also improves the quality and accessibility of personal care.

Securely sharing medical data with other health care providers

A key feature of a healthcare platform is the secure exchange of medical data between different healthcare providers. This promotes cooperation and ensures that all parties involved always have up-to-date and complete information. This allows practitioners to better consult and make decisions that fit the patient’s personal situation. Privacy and patient consent are always central to this, in accordance with applicable laws and regulations. Healthcare providers may only view medical data necessary for the patient’s treatment, which contributes to the responsible use of information.

Improving personal care with digital solutions

By using a healthcare platform, healthcare providers can provide more personalized care. Patients gain more control over their own health by easily accessing their records, managing medication and having direct contact with their care team. In addition, the platform makes it possible to provide customized care, for example through digital triage, lifestyle coaching and personalized follow-up. This contributes to better health and patient satisfaction.

Digitization in healthcare and our experience and expertise

Digitization in healthcare is an indispensable development that helps the healthcare industry work more efficiently and provide better personalized care. We have extensive experience in implementing digital healthcare platforms and manage many accounts within hospitals, GP practices, pharmacies and other healthcare institutions. Our expertise allows us to optimally support healthcare providers in sharing medical data, managing records and improving collaboration between practitioners and care teams. Participating healthcare providers in Zorgplatform do not need to have a partnership, which increases accessibility.

With a well-designed healthcare platform, healthcare providers can easily share data such as laboratory results, medication data and healthcare products and communicate securely with colleagues and patients. This not only promotes continuity of care, but also ensures better coordination with clients’ individual care needs. The responsibility for the secure sharing of data lies with the healthcare institutions, with patient consent always central.

In addition, the government plays an important role in the development and regulation surrounding digital healthcare. We ensure that our healthcare platforms meet the highest security and privacy requirements, so that patients and consumers can use digital services with confidence. Thanks to smart integrations with existing systems and a user-friendly interface, the platform works seamlessly within the daily practice of healthcare providers.

Collaboration between healthcare providers and patients through healthcare platforms

Healthcare platforms not only connect healthcare providers among themselves, but also patients with their healthcare providers. This promotes open communication and an integrated approach to care. This collaboration allows care teams to respond more quickly to changes in patient health and act appropriately. This is essential to providing continuous and high-quality care.

Reviews

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)

Jona Bronkhorst

OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken écht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!

Ruben Hundepool

Professional and dedicated company. Highly recommended!

Kenzo

Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.
Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.

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