Online Marketing Amsterdam

Online marketing grows your brand

About online marketing

Online marketing is the key to growth in a digital world. It helps make your brand visible to the right audience, at the right time and through the right channels. Whether it’s more leads, higher conversion or stronger brand awareness, online marketing makes impact measurable and results-oriented. Plus, online marketing is often cheaper than traditional methods such as TV or radio advertising. For small businesses, online marketing offers additional benefits such as cost-effectiveness, greater and targeted reach, and the ability to build customer loyalty. Building brand identity and collecting customer reviews are essential here to create lasting relationships with customers.

At OMA, we combine strategy, creativity and data to develop campaigns that make a real difference. As experienced online marketers, we know exactly how to effectively highlight your products and services through social media channels, search engines and e mail marketing.

Description of online marketing

Online marketing, also called e marketing or Internet marketing, goes beyond just advertising or being findable in Google. It is about an integrated approach in which channels work together and reinforce each other. Important components are search engine optimization (SEO) and paid advertising such as through Google Ads, which together ensure an optimal balance between organic search results and paid search results. Metadata, such as the title tag and meta description, play a crucial role here because they contribute to better findability in search engines. In addition, we use display ads and social media marketing to strengthen your branding. An advantage of online marketing over traditional offline marketing is the measurability of the activities. The website often plays a central role in online marketing, where customers find information and request products or services. We provide a clear strategy that matches your brand proposition and target audience. In this way, we achieve sustainable growth and build a strong brand that stays top of mind.

What to expect:

Analysis of your brand, target audience and market, including mapping potential customers and optimizing customer relationships
Strategy and channel selection tailored to your goals, incorporating offline marketing where relevant
Campaigns that deliver creative and measurable results, with attention to the proper use of e mail, social media channels and affiliate collaborations
Continuous optimization based on data and insights, keeping holes in the market and responding to developments such as the disappearance of third-party cookies
A good user experience is essential for improving search engine findability, and this is included in our approach

Sample applications or types:

Search engine marketing (SEO & SEA) with a focus on improving your position in search results. This is because the first page of search results receives the most traffic, making it essential to rank there.
Social media campaigns (Meta, LinkedIn, YouTube, TikTok and Instagram) that reinforce your communications and reach the right audience
Performance marketing and always-on campaigns through Google Ads and other paid advertising
Content marketing and branded content that provide relevant content and increase engagement
Marketing automation and lead nurturing to generate and convert leads
Keywords play an important role in SEO because they determine what a website can be found on
In paid advertising through Google Ads, advertisers pay per click on their ad.

Our working method

Analysis of brand, target audience and competition, including collection of e mail addresses for effective e mail marketing
Develop a clear strategy and schedule that aligns with your sales and revenue goals
Creation of campaigns and content that touch and differentiate in a competitive marketplace
Rollout, monitoring and continuous optimization of campaigns and ads to achieve the best results
Clear reporting and transparent collaboration with your online marketing agency for trust and insight
Customer data may only be used to send emails after explicit consent has been given

How to use digital marketing and online marketing to grow your brand

Online marketing is the key to success in today’s digital world. It encompasses all digital activities aimed at reaching, activating and retaining your target audience. Whether it’s search engine optimization, social media marketing, e mail marketing or paid advertising through Google Ads, the goal is always to grow your brand, create more visibility and ultimately generate more sales.

Online marketing is dynamic and constantly changing. By responding to new trends and technologies, such as the disappearance of third-party cookies, you continue to reach your target audience effectively. Combining different channels and techniques creates a strong, integrated approach that differentiates your brand in a competitive market.

It is also important to collect and analyze the right data. This will help you optimize campaigns and get the best results. An experienced online marketing agency can guide you through this so that you always get the most out of your online marketing efforts.

How does online marketing work with e mail marketing and google ads?

Online marketing works because it capitalizes on consumer behavior and reaches them through various channels. Through a smart combination of digital marketing techniques, you ensure that your target audience is addressed at the right time and through the right channel. Search engines, social media channels and e mail are important pillars. Retargeting plays a major role in this, because it targets users who have previously shown interest in a product but have not converted. By providing relevant content and encouraging interaction, you build trust and increase the likelihood of conversions.

E mail marketing is a powerful tool for direct contact with your target audience. With targeted campaigns and personalized communication, you strengthen customer relationships and encourage repeat purchases. E mail marketing can be personalized depending on the data recipients have provided when subscribing. Google Ads also provides visibility through paid advertising, allowing you to reach potential customers quickly and in a targeted manner.

These two components complement each other perfectly within an online marketing strategy. While e mail marketing ensures lasting customer loyalty, Google Ads generates direct traffic and leads. Together, they create an effective mix that grows your brand.

Search engine optimization and paid advertising: two key components

Search engine optimization (SEO) helps you improve organic search results, making your website more findable without paying for every click. At the same time, paid advertising, such as through Google Ads, can provide direct visibility in paid search results. Good content is a crucial part of a brand’s SEO strategy because it not only helps with findability, but also provides value to the target audience. With paid advertising through Google Ads, advertisers pay per click on their ad. This combination provides an optimal balance between long-term growth and quick results. An online marketing agency can help you deploy these strategies effectively.

E mail marketing: direct contact with your target audience

E mail marketing remains one of the most effective ways to stay in touch with potential and existing customers. By collecting e mail addresses and deploying targeted campaigns, you can personally target your audience with offers, news and relevant content. Once subscribed, you can expose the people who have subscribed to an automatic mail sequence (autoresponder). In e mail marketing, you devise strategies that entice your target audience to subscribe to an e mail list. Regularly publishing relevant blogs offers more value to the target audience. This strengthens customer relationships and encourages repeat purchases.

Social media marketing: reach and engage your target audience

Social media marketing is indispensable in any online marketing strategy. Through platforms such as Instagram, Facebook and LinkedIn, you reach your target audience in an interactive way. Using creative content and paid social ads helps you increase your brand awareness and generate leads.

The impact of third-party cookies on your strategy

The demise of third-party cookies is changing the way online marketers collect data and target campaigns. This requires new strategies and collection of first-party data to continue to enable personalized marketing. This trend will become even more important within the online marketing world in 2025, making it essential to be prepared for it. In the same year, Page experience will become a more important signal than ever for Google in determining your ranking. An experienced online marketing agency will keep a close eye on these developments and adjust your strategy accordingly.

Why work with an online marketing agency?

A specialized online marketing agency helps you get the most out of your digital marketing efforts. They combine knowledge of SEO, e mail marketing, paid advertising and social media marketing to grow your brand. Moreover, they provide continuous optimization and reporting, so you always have insight into the results achieved and can make adjustments where necessary.

With the right online marketing approach, you will not only be more findable through search engines and social media, but you will also ensure that your target audience is converted into loyal customers. This is how you let your company grow sustainably in an increasingly digital market.

Frequently asked questions about online marketing

What all falls under online marketing?

Online marketing includes all digital channels and activities, such as SEO, SEA, social media marketing, e mail marketing, content marketing and marketing automation. Personalized emails are more important than ever, as 67% of recipients expect brands to process personalized content. Email marketing tools make it possible to break down recipients into specific segments, such as based on their interests or the stage of the customer journey they are in. Content can include texts, videos, white papers and more. It is an important part of digital marketing and e commerce strategies.

Online marketing goes beyond simply deploying channels; it’s about combining these resources in the right way to form an integrated and effective strategy. This means that social media campaigns, search engine optimization and paid advertising complement and reinforce each other. In addition, collecting and analyzing data plays a crucial role to continuously optimize campaigns and better meet the needs of your target audience. Using affiliate marketing and display ads can also help increase your reach and generate conversions.

Why is online marketing important for my business?

Because your target audience is online. With the right strategy, you increase your visibility, reach more potential customers and improve your conversion results. Plus, it helps you manage customer relationships and build trust.

Online marketing also offers the opportunity to build and strengthen your brand identity. Consistent and relevant communication through various channels ensures that your brand stays top of mind with consumers. Online marketing is also measurable, allowing you to see exactly what actions work best and where you can adjust for optimal results. This makes it a cost-effective way to grow your business, especially when compared to traditional offline marketing methods.

What does online marketing cost?

The cost depends on your goals and chosen channels. At OMA, we work with customized packages that fit your brand and budget, always taking into account the use of paid advertising and optimization of organic search results.

The investment in online marketing can range from relatively small amounts for e mail marketing campaigns, for example, to larger budgets for extensive campaigns with multiple channels and advertising platforms. It is important to realize that the budget should be tailored to the competition in your market and the ambitions you have. Together with an online marketing agency, draw up a plan that fits your needs and ensures the best results within your budget.

How quickly do I see results with online marketing?

Some results, such as more website visitors, can be seen within weeks. Structural growth and brand preference build up in a few months through continuous optimization and measuring the impact through analytics. We’ll also give you relevant tips to optimize your campaigns and close gaps in your marketing strategy.

It is important to realize that online marketing is a process that takes time and patience. While paid advertising often shows quick impact, optimizing organic search results and building a brand through content marketing and social media takes more time. By analyzing and adjusting regularly, you ensure sustainable growth and a strong online presence that pays off in the long run.

Reviews

Robin Jansen Hendriks, Local Minded

Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.

Allon Kijl

These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!

Merel de Deugd

Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.
Team PlanB Media (Bert, Liesbeth en Merel)

jord crt

OMA gave us very good advices for all our online campaign but also with our global company marketing and SEO. They did a great job!

Victor Mulder

Bij Oma is het altijd gezellig.
OMA – kort voor Online Marketing Amsterdam – voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme ideeën getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. ❤️

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