Eastmen has been a specialist in the mediation of professionals from Eastern Europe to Dutch companies since 2007. But with increasing competition and a rapidly changing labor market, the need arose for a brand that not only exudes confidence, but is also future proof in all digital channels.

OMA was asked to completely reposition Eastmen: from brand foundation to digital infrastructure and international campaigns. The result: a rock-solid brand story, a scalable multilingual website and a powerful digital marketing machine that puts Eastmen on the map as the trusted partner for technical professionals and employers alike.

The issue

How do you transform a traditional temp agency into a distinctive international brand that offers employers security and makes employees proud?

Our role

We took on the entire process: brand strategy, visual identity, digital transformation and performance marketing. All from one integral plan, allowing Eastmen to sustainably stand out in a competitive market.

The solution

1. Brand and positioning

• Development of a powerful Brand Framework, including brand values, brand archetype(Hero), pay-off and manifesto.
• Development of the complete brand strategy, brand proposition and employer branding to establish the brand consistently and attractively for all target groups.
• Creative concept development and storytelling: campaigns that focus on the pride and strength of professionals from Eastern Europe.

2. Digital strategy & platform

• Website development: a completely new, multilingual and adaptive site (NL, HU, RO, BG, HR, EU) with integration of recruitment software.
• UX & UI design: clean, accessible and conversion-oriented, with a focus on recruitment and lead generation.
• Content strategy & copywriting: SEO-proof, compelling and tailored to both employers and employees.

3. Online marketing & campaigns

• SEO optimization: benchmarking, meta information, landing pages, link building and content creation.
• Online advertising (SEA and social): campaigns that capitalize on urgency among employers and motivation among candidates.
• Marketing automation: smart email flows for lead nurturing, activation and reactivation.
• Branded content & storytelling: from employer branding videos to social creatives.

4. Creation and production

• New corporate identity and visual identity, including photography and image style.
• Social creatives, templates and content formats that ensure recognition and consistency.
• Video and motion graphics that powerfully convey the brand story.

Components and services realized

• Brand strategy, brand proposition & employer branding
• Brand archetypes & storytelling
• Visual identity & corporate identity development
• Website development (multilingual, adaptive)
• UX, UI and design
• SEO & content strategy
• Online advertising (SEA, social)
• Marketing automation & email marketing
• Creative concepts, branded content & campaigns

The result

The collaboration with Eastmen resulted in a digital and brand transformation that had an immediate visible and measurable impact. From a renewed foundation to international growth: the impact is clearly reflected in the performance.

• A completely new brand foundation and recognizable identity.
• Multilingual website in six languages, seamlessly linked to recruitment software.
• SEO positions and online findability sharply increased.
• Conversions and candidate inflow significantly increased.
• International growth and stronger market position as the reliable dispatcher of technical talent from Eastern Europe.

Do you also want to reposition and strengthen your brand with a scalable digital strategy? Get in touch at contact@oma.amsterdam or call +3120 233 9175