LimaGolf Energy is a fast-growing start-up that helps businesses grow without relying on a heavier grid connection. With smart solutions for grid congestion, battery storage, EMS and energy trading, the organization targets a variety of sectors: from agriculture and real estate to industry, chemicals and data centers.

The challenge: translating a complex, technically driven proposition into a scalable digital platform that is understandable, engaging and converting.

Our role within the bigger picture

OMA was engaged to translate Red Panda Works’ existing Growth Plan into a digital environment. We took care of the entire UX flow, a new visual positioning and the management of external developers. We acted as a strategic partner, creative agency and project director all in one.

The challenge

LimaGolf Energy’s proposition is anything but simple. How do you explain battery technology, EMS systems and energy trading in such a way that business customers immediately understand the value to their specific situation? The key lay in three pillars: simplicity, clarity and conversion power.

The approach

Userflow and navigation structure

We developed a complete UX flow that takes visitors step by step from interest to conversion. Navigation was sharpened and scalable, with room for sector segmentation and knowledge sharing.

Positioning and tone of voice

Together with the founders, we sharpened the digital proposition. We balanced Why-How-What and translated this into compelling copy, USPs and a funneling structure with smart Q&As and sector-focused quick scans.

Visual style development and UI templates

OMA designed seven UI templates, including homepage, sector pages and product pages. The visual line combines human-centered design with the technical aura of the energy market: progress, grip, insight and reliability. Visuals and heroes were custom created and carefully directed.

Content Structure

In addition to sector pages and solutions, a knowledge base has been developed. Here complex topics are made understandable, with SEO potential. The content structure leads visitors via quick scans and CTAs to concrete conversion points.

The result

LimaGolf Energy’s new digital platform is clear, scalable and results-oriented:

• Smart collaboration: Switch between strategy, creation and technology.
• Ready for conversion and growth: userflow and CTAs drive targeted leads.
• Flexibly scalable templates: expandable to new sectors and propositions.
• Clear digital proposition: complex technologies translated into accessible solutions.

Components and services realized

✓ UX Design
✓ Digital Strategy
✓ UI Design
✓ Project Coordination

Wondering how we translate complex propositions into scalable digital platforms? Contact us at contact@oma.amsterdam or call +3120 233 9175