Display advertising

Display advertising is the way to make your brand visually visible and attract leads. Thanks to our expertise in strategy, design, development and placement, we create campaigns that deliver results. Ads in display advertising are often in the form of images or animations, which are visually attractive and attract the attention of the target audience. By cleverly combining display advertising with Google Ads and YouTube advertising, your digital marketing approach becomes complete and future-proof.

What is display advertising and why is it essential to your marketing strategy?

Display advertising is the deployment of visual ads, such as display banners and videos, within an extensive display network of millions of websites and mobile apps. Through the Google Display Network, these display ads are shown in relevant places to the right target audience, making your brand visible to potential customers who are not yet familiar with your product or service. This makes display advertising indispensable in a full-funnel approach where you not only create brand awareness, but also stimulate conversions.

With Google Ads, you can easily manage your first campaign and apply smart targeting that takes into account interests, behavior and stage in the customer journey. An effective call to action in your display ad ensures that visitors are spurred into action, contributing to a higher conversion rate and better ROI. Display advertising also allows you to show ads that are clickable so that people can easily navigate to your website.

Display ads is the visual heart of your marketing

Display ads are powerful visual tools that make your brand stand out and grab the attention of your target audience. By using different formats and creative designs tailored to your brand identity, you ensure that your message is conveyed clearly and attractively. It is important to include a clear call to action in every display ad so potential customers know what step to take.

Call to action drives conversions in display ads

A strong call to action (CTA) is essential in any display ad. It motivates the viewer to take immediate action, such as clicking, subscribing or buying. By placing the CTA well and making it visually striking, you significantly increase the effectiveness of your display campaigns. Think of texts such as “Shop now,” “Discover more” or “Request a quote” that match the phase of the customer journey in which the potential customer is located.

Reaching the right audience with display advertising

The success of display advertising depends heavily on targeting the right audience. With advanced targeting capabilities within the Google Display Network, you can show your ads to people who fit your ideal customer profile, based on demographics, interests and online behavior. This ensures that your display ads are relevant and increase the likelihood of conversion.

Google Ads as a powerful tool for display advertising

Google Ads is the platform of choice for successfully deploying display advertising. It offers comprehensive tools for targeting, budget management and performance analysis. With Google Ads, you can show your display ads on millions of websites and apps, realizing a huge reach. Display advertising is suitable for both large and small businesses and can be deployed on a low budget, making it accessible to a wide range of advertisers. In addition, Google Ads supports dynamic ads and retargeting, allowing you to retarget and convert visitors who previously showed interest.

The power of display banners within display marketing

Display banners are the visual heart of display marketing. Through the use of different formats and creative designs, tailored to your brand identity and corporate identity, you immediately attract the attention of your target audience. In our branding process, we combine brand development, brand proposition and storytelling to create a consistent visual identity that perfectly aligns with your brand strategy.

By applying UX and UI design principles to banners, we ensure a conversion-oriented design that connects with the customer journey. This not only increases the visibility, but also the effectiveness of your display campaigns. Thanks to dynamic content and retargeting within the Google Display Network, we can bring your message back to the attention of visitors who showed interest, significantly increasing the chance of conversion.

How the Google Display Network positions your brand

The Google Display Network provides access to millions of websites and apps, allowing you to activate your brand on a variety of relevant platforms. This network enables advertisers to reach the right audience through advanced targeting methods, such as audience-level segmentation and buyer persona development. By combining employer marketing and brand activation with display advertising, we strengthen your brand positioning and brand identity, which is essential for sustainable growth.

Display advertising in mobile apps and different formats

Mobile apps are an increasingly important part of the display network. By applying mobile first design and accessibility UX, we ensure that your display ads also perform optimally on mobile devices. Whether static banners, interactive HTML5 banners or videos, we develop creatives that fit your target audience and goals.

Using data storytelling, funnel triggers and conversion tracking, we continuously optimize your campaigns. In this way, we ensure that your budget is used optimally and you always have insight into the performance of your display ads through real-time reporting and dashboarding.

Making your display campaign successful with our full-funnel approach

A successful display campaign starts with a thorough audience research and competitive analysis. We then set up your campaign within Google Ads with a smart combination of targeting, retargeting and programmatic advertising. By using A/B testing, cost per mille and cost per click analysis, we ensure optimal budget optimization.

Our approach integrates display advertising with other online marketing services such as search engine advertising, social media advertising and performance marketing. In this way, we create an integrated digital marketing strategy that strengthens your brand on all fronts. From content strategy and storytelling to UX design and technical performance optimization, we provide strategic guidance and execution that sets your brand apart in the marketplace.

In short, with our expertise in display advertising, branding processes and digital strategies, you will reach your potential customers in a creative and effective way that will keep your brand growing and converting.