Online Marketing Amsterdam

Q: Wat zijn de LinkedIn campagne kosten?

De kosten hangen af van jouw biedstrategie en doelgroepgrootte. LinkedIn werkt met een veilingmodel waarbij je kunt bieden op cost per click of cost per impression. De kosten voor LinkedIn advertenties zijn gebaseerd op verschillende prijsmodellen zoals CPC, CPM en CPS. Hoewel de kosten per klik hoger kunnen zijn dan andere kanalen, is de kwaliteit van leads en gerichte targeting een effectieve manier om jouw marketingbudget optimaal in te zetten. Het budget voor adverteren op LinkedIn begint meestal bij een minimum van 10 euro per dag.

Q: Hoe snel zie ik resultaat bij mijn Linkedin campagne?

De eerste resultaten zijn vaak binnen enkele weken zichtbaar. Door het gebruik van verschillende advertenties en continue optimalisatie verbeteren we de prestaties van jouw campagnes snel.

Q: Welke advertentieformats kan ik gebruiken?

Je kunt kiezen uit verschillende formats, zoals gesponsorde content, dynamische advertenties, text ads, LinkedIn carrousel, gesponsorde berichten en sponsored inmail. Dynamische advertenties zijn advertenties die gebruikmaken van persoonlijke gegevens van de gebruiker, waardoor ze zeer relevant en aantrekkelijk zijn. Wij adviseren altijd welke combinatie het beste aansluit bij jouw doelstellingen.

LinkedIn campaign, your key to business growth

What is a LinkedIn campaign?

A LinkedIn campaign is the way to reach your business audience through targeted LinkedIn ads. With more than 830 million users worldwide and millions of active professionals in the Netherlands, LinkedIn offers the unique opportunity to reach precisely those potential customers who are most valuable to your organization through sponsored content, dynamic ads, text ads and sponsored inmail.

Advertising on LinkedIn is distinguished by the possibility of broad targeting and the use of different objectives, allowing you to perfectly align your campaign with your commercial goals. To make a campaign successful, you need to define the objective concretely before you start. LinkedIn Campaign Management also offers full control over the campaign timeline, allowing you to adjust it to your specific needs.

LinkedIn marketing allows you to use the LinkedIn campaign manager to set up a campaign that not only ensures visibility in the LinkedIn feed, but also expands your reach through the LinkedIn audience network. By using tools like the LinkedIn insight tag, you collect valuable demographic and behavioral data, which you use to continuously optimize your campaigns. You can create a LinkedIn campaign in fast mode or advanced mode, depending on your needs and experience.

linkedin advertising with linkedin feed get your target

Why choose our LinkedIn campaign setup?

With us, your success is key. We specialize in creating and managing LinkedIn campaigns that best align with your brand and target audience. Our approach is data-driven and creative, always ensuring a clear call to action in every ad. Whether it’s lead gen forms, sponsored posts or LinkedIn carousel ads with large images, we make sure your message stands out among other ads.

What sets us apart:

Expertise in different formats: From sponsored content to dynamic ads and text ads; we know which combination will score best for your target audience.
Strategic campaign setup: We start with a thorough analysis of your LinkedIn profile and target audience, including excluding irrelevant audiences and deploying matched audiences.
Continuous optimization: Through A/B testing with multiple ads and different messages, we ensure your sales pipeline stays filled with quality new leads. A/B testing helps us identify and implement the most effective versions of ads.
Transparency in LinkedIn campaign costs: We advise you on the optimal budget and bidding strategy, such as cost per click or cost per impression, to get the maximum return on your investment.
Full integration: Our campaigns align with your broader online marketing strategy and can be linked to CRM systems and marketing automation tools.

What can you expect from our LinkedIn campaigns?

More new leads: By deploying lead gen forms and sponsored content that best matches your target audience.
Effective sales pipeline: By reaching relevant potential customers with personalized ads and sponsored inmail.
Measurable results: Thanks to clear reports on campaign performance and insight into key metrics.
Flexibility: We manage multiple campaigns and make sure your ads are always up-to-date with the latest insights and trends.

Our approach to LinkedIn advertising

Setting objectives: Together we discuss what different objectives your LinkedIn campaign should have, such as generating leads, increasing brand awareness or boosting conversions.
Targeting: We use demographic characteristics, job titles and interests to reach the right audience. With broad targeting and exclusion of non-relevant audiences, we ensure optimal reach.
Create campaign in Campaign Manager: We set up the campaign with appropriate ad formats, such as sponsored content, sponsored inmail, LinkedIn carousel and dynamic ads.
Ad Creation: Our online marketers write catchy copy and design visuals with a single image or multiple ads, always with a clear call to action that invites the desired action.
Tracking and optimization: Using the LinkedIn insight tag, we measure the number of impressions, number of views, clicks and conversions. We analyze demographic data and adjust the campaign setup for the next campaign, so you get better and better results.

Advertise effectively on LinkedIn with dynamic ads

Advertising on LinkedIn offers a unique opportunity to powerfully position your brand and reach the right business audience. With LinkedIn ads, including dynamic ads and sponsored content, you can get your message across effectively. Using the campaign manager, you can easily set up a campaign, using broad targeting and excluding non-relevant audiences to select the right demographics. This makes LinkedIn campaigns particularly suitable for generating quality leads via lead gen forms.

Lead Gen Form: direct lead generation within LinkedIn

Lead gen forms are a powerful tool within LinkedIn ads. These forms are integrated into sponsored content and dynamic ads, allowing potential customers to easily fill in their details without leaving the LinkedIn environment. This boosts conversion rates and makes collecting new leads very efficient. By combining lead gen forms with a clear call to action and relevant content, you increase the likelihood of quality leads filling your sales pipeline.

Reach the right audience effectively with broad targeting

Broad targeting allows you to address a large, relevant audience on LinkedIn without too many restrictions. This is especially useful in the early stages of a campaign to reach as many potential customers as possible. Then, by analyzing demographic characteristics and behavioral data, you can refine the target group and exclude irrelevant segments. This approach ensures an optimal balance between reach and relevance, making your LinkedIn campaign more effective.

Demographic characteristics provides insight for optimal targeting

Using demographic characteristics such as job title, location, industry and seniority level is essential to show your LinkedIn ads to the right people. The LinkedIn campaign manager provides insight into these characteristics so you can accurately curate your target audience and exclude where necessary. When targeting your audience, it is important not to add too many attributes at once, as this can shrink the target audience. By using this data, you optimize your campaign setup and increase your chances of achieving your desired action. You can also upload company lists to target specific companies as your audience on LinkedIn.

Cost Per Click for efficient budget management for maximum impact

When advertising on LinkedIn, you often determine your own bidding strategy, with cost per click (CPC) being a popular choice. With CPC, you only pay when someone actually clicks on your ad, ensuring efficient use of your ad budget. CPC is often used for action-oriented campaigns that target traffic to websites. By setting an appropriate bid and monitoring the cost per click, you can optimize your campaign for the best return. Combined with other KPIs such as conversions and number of impressions, CPC helps you make targeted investments in lead generation and brand awareness.

Why choose LinkedIn ads within your digital marketing strategy?

LinkedIn is the social network for professionals and decision makers. By advertising on LinkedIn you reach a specific target group with a high level of engagement. This makes the platform ideal for strengthening your brand identity and rolling out a brand strategy that fits your proposition development and branding journey. Whether it’s employer branding, brand activation or storytelling with a strong tone of voice, LinkedIn ads support your brand story and positioning.

Our approach focuses on a full-funnel approach, mapping and optimizing the customer journey with conversion-oriented design and UX/UI design. This way, we ensure that your target audience is not only reached, but effectively taken to the desired action with a clear call to action in every ad.

Campaign creation in the LinkedIn campaign manager

LinkedIn’s campaign manager allows you to easily manage and optimize different campaigns. We start with a thorough analysis of your target audience through audience research and segmentation at audience level, including the use of matched audiences and the exclusion of irrelevant segments. This way we focus on the right buyer personas and ICP marketing, allowing you to achieve maximum impact.

By using different formats such as sponsored content, dynamic ads and lead gen forms, we ensure an optimal mix that best suits your goals. Thanks to real-time data and demographics, we monitor campaign performance and continuously optimize via A/B testing and budget optimization based on cost per click and other KPIs.

Lead gen forms and sponsored content: powerful tools for lead generation

Lead gen forms are an effective way to instantly collect new leads within LinkedIn. These forms are cleverly integrated into sponsored content and dynamic ads, allowing potential customers to easily leave their details without leaving LinkedIn. This increases conversion rates and ensures smooth lead nurturing through marketing automation and CRM links.

In addition, we support your lead generation strategy with content creation and branded content that matches your brand proposition and value proposition canvas. By combining storytelling and creative concept development with data-driven targeting, we strengthen your brand activation and ensure that your sales pipeline remains filled with quality new leads.

More than just advertising: an integrated brand and marketing strategy

In addition to technically setting up and managing LinkedIn campaigns, we offer comprehensive services that strengthen and grow your brand. These include brand development, corporate identity and visual identity, as well as positioning workshops, competitive analysis and go to market strategies.

Our expertise in UX and UI design, including wireframes, prototyping and user flow optimization, ensures that your landing pages and microsites are conversion-oriented and perfectly aligned with the customer journey. This is how we maximize the impact of every click within your campaign.

Continuous optimization with data and AI

With tools like LinkedIn insight tag, conversion tracking and heatmaps, we analyze your audience’s behavior and adjust the campaign for optimal results. By using AI marketing, automation workflows and personalization tools, we ensure that your LinkedIn campaign continues to perform not only today, but also in the future.

Our strategic guidance for scale-ups, combined with growth marketing and digital transformation, makes your investment in LinkedIn ads pay off and strengthen your competitive position.

Frequently asked questions about LinkedIn campaign

Wat zijn de LinkedIn campagne kosten?

The cost depends on your bidding strategy and audience size. LinkedIn works with an auction model where you can bid on cost per click or cost per impression. The costs for LinkedIn ads are based on different pricing models such as CPC, CPM and CPS. Although the cost per click can be higher than other channels, the quality of leads and targeted targeting is an effective way to maximize your marketing budget. The budget for advertising on LinkedIn usually starts at a minimum of 10 euros per day.

Hoe snel zie ik resultaat bij mijn Linkedin campagne?

The first results are often visible within a few weeks. By using different ads and continuous optimization, we quickly improve the performance of your campaigns.

Welke advertentieformats kan ik gebruiken?

You can choose from different formats, such as sponsored content, dynamic ads, text ads, LinkedIn carousel, sponsored posts and sponsored inmail. Dynamic ads are ads that use personal user data, making them highly relevant and attractive. We always recommend which combination best suits your goals.

Reviews

Pearl Rapprecht

Kennis, kunde, ervaring en creativiteit is top.

Oliver

Zeer professioneel en creatief team! Ze denken echt mee en hebben onze online zichtbaarheid sterk verbeterd. Aanrader voor iedereen die op zoek is naar resultaatgerichte marketing.

Kenzo

Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.
Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.