Online Marketing Amsterdam

Media buying takes your brand to the next level

Media buying is much more than just buying ad space. It is a strategic process in which you use an effective media plan to buy the right media space on the right channels, exactly when your target audience can best be reached. Whether it’s offline media such as television, radio and print, or digital media through Google Ads, social media and programmatic buying – smart media buying ensures maximum exposure and optimal visibility for your brand. Technology has significantly changed the world of media buying, making processes more efficient and effective.

What is media buying really and why is it indispensable?

Media buying means buying advertising space with the goal of getting your message to your target audience as efficiently as possible. It is not just about the number of impressions, but about strategically using different types of media, such as a small TV channel, radio, print and digital channels with real-time bidding technology. In digital media buying, the buying of impressions is automated, which makes for a faster and more scalable approach. By negotiating with media agencies and publishers, and using advanced algorithms, you continuously optimize your campaign for the best results.

How media buying and media planning work together for your success

A strong media plan starts with media planning: determining the right channels and objectives. Media buying follows this and focuses on the actual purchase of media space. Together, they form the core of an effective media strategy that ensures greater reach, greater authority and better branding of your product or service. The success of media buying hinges on planning, because a well-prepared plan lays the foundation for effective execution. Experts from creative hubs and media agencies help you monitor and evaluate the campaign so that you have real-time insight into performance and impact.

What to expect from professional media buying

Strategic approaches to buying the best ad space
Negotiate with publishers for competitive rates and optimal exposure
Deploying programmatic buying and Google Adsense for digital campaigns
Campaign management with continuous optimization based on data and KPIs
Digital media buying allows advertisers to focus on optimization rather than negotiation
Transparent reporting with real-time insight into reach, number of impressions and conversions

Inspiring examples of successful campaigns

Cross-media campaigns that combine offline media such as television and print with digital media
Programmatic buying campaigns with real-time bidding for maximum efficiency
Ads on niche websites and small TV stations for targeted audience targeting
Cookie restrictions make it increasingly difficult to track users for digital media purchases

Our proven method

Analysis – We start by analyzing your target audience and budget to develop the most effective media plan.
Strategy – Together we determine the right channels and negotiate the best deals with media partners.
Creation – In our creative hub, we develop ads that connect perfectly with each channel.
Campaign management – We roll out your campaign and continuously monitor performance.
Optimization – Based on real time data, we make adjustments to get the most out of your investment.

Media buying is essential for effective brand positioning

Media buying is a crucial part of a successful brand strategy. By carefully determining which ad space to buy, you ensure that your brand proposition and branding journey are maximized. This is not just about buying ad space, but about strategically deploying different types of media to powerfully convey your brand identity and brand story. A media buying agency handles media space buying on behalf of its clients, ensuring a professional and efficient approach. Whether it’s traditional offline media such as television, radio and print, or digital channels such as Google Ads, social media campaigns and programmatic advertising, the goal is always to effectively reach your target audience and increase brand awareness.

Our services support you through the entire process of media buying and brand development. From proposition development and positioning workshops to the creation of a distinctive corporate identity and visual identity. Using tools such as the Value Proposition Canvas and brand archetypes, we help you formulate a strong brand strategy that connects with your target group. In addition, we guide you in employer branding and employer marketing to create a powerful brand experience internally as well. The ROI of media agencies is usually much higher than when you buy in-house, thanks to their expertise and access to advanced tools.

Types of media and the mix for maximum impact

There are several types of media you can use to activate your brand and spread your message. Offline media remain relevant and offer opportunities for broad exposure through television, radio and print. Digital media, on the other hand, offer unprecedented opportunities for targeted targeting and real-time optimization. Think of social media advertising through Meta Ads, LinkedIn campaigns, YouTube advertising and display advertising. Programmatic buying and search engine advertising make it possible to purchase advertising space efficiently and scalably through real-time bidding.

Our expertise in digital strategy and content creation helps you create powerful campaigns with creative concept development, storytelling and branded content. We support you in developing content formats such as short form video, animated videos, podcasts and creative social media post design. This way, we strengthen your brand activation and ensure a consistent tone of voice and visual identity across all channels.

Our approach is from media plan to campaign development

When buying media, we combine thorough media planning with keen negotiation to obtain the best advertising space at the right price. We start with a thorough analysis of your target audience through audience research, competitive analysis and persona mapping. This forms the basis for an effective go to market strategy and differentiation strategy that sets your brand apart in the marketplace.

Using UX and UI design, wireframes and user flow optimization, we ensure that landing pages, microsites and other digital touchpoints are conversion oriented. Our creative hub handles brand design and development, including naming, pay off and tagline, so that your brand story is presented clearly and attractively. During campaign management, we monitor performance with tools for conversion tracking, budget optimization and real-time insight, and continuously optimize for the best results. Advertisers see their campaigns through media dashboards and can adjust important KPIs directly, ensuring a flexible and effective approach.

Take advantage of our broad services for your brand and media buying

In addition to media buying, we offer a wide range of services that strengthen your brand and marketing strategy. From content strategy and SEO copywriting to AI marketing and marketing automation. With our full-funnel approach, growth marketing and strategic guidance for scale-ups, we help you achieve sustainable growth. Whether it’s developing a digital strategy, conducting a marketing audit, or deploying paid social strategy, we’re ready with the right expertise.

Our innovative approach includes design thinking, behavioral design and inclusive branding to ensure your brand connects with the needs of modern audiences. With tools such as Google Ads, Meta Ads, LinkedIn campaigns and programmatic advertising, we ensure an optimal mix of media channels. Together, we create a powerful brand activation that makes your brand visible and relevant in a competitive market.

Reviews

Robin Jansen Hendriks, Local Minded

Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.

Francesco Bogaerts

Sonja Meijer

Echt super blij met het resultaat! Ze weten hoe het werkt en het zijn fijne mensen om mee te werken.

Jona Bronkhorst

OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken écht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!