Online Marketing Amsterdam

Search engine advertising (SEA) reach customers exactly when they are searching

Search engine advertising (SEA) or search engine advertising ensures that your brand is immediately visible at the moment when potential customers are actively searching for your products or services. Your ads appear above the organic search results in popular search engines such as Google and Bing, exactly when your target audience is ready to click on a particular ad. These ads are displayed on the search engine result page (SERP). This results in more online visibility, more traffic to your web page and ultimately more conversions.

About search engine advertising

Search engine advertising sea is a powerful and effective way to reach your target audience quickly and effectively. By advertising through search engines such as Google Ads, Microsoft Ads and Bing Ads, you decide which relevant search terms you want to be visible on and what budget you invest. With SEA, ads in the form of images or text are placed on search engines. The big advantage of SEA is that you only pay per click (pay per click) or per conversion (cost per acquisition), which keeps your costs per click manageable and your budget optimally deployed.

OMA helps you optimize your SEA campaigns. We combine a well thought-out sea strategy with creativity and data analysis, so that your brand not only becomes visible immediately, but also actually grows in reach and effectiveness. Relevance is the key to success in SEA, which is why we ensure that your campaigns perfectly match the search intentions of your target audience.

Why search engine advertising is so effective

With search engine advertising, you buy advertising positions in search engines. Your ads appear directly above the unpaid search results and are shown to people who are already actively searching through a particular search query. The combination of relevant keywords and attractive ads increases the likelihood of clicks. This makes search engine advertising a highly effective and conversion-oriented form of online marketing.

What to expect

Comprehensive keyword research focused on certain high-potential keywords
Strong text ads and shopping ads with clear call to action
Customized campaign structure within Google Ads and Microsoft Ads
Deployment of ad extensions and advanced targeting options
Continuous monitoring, optimization and transparent performance reporting

Sample applications

Local SEA campaigns to generate more store visits
Lead generation through search ads with forms
Product campaigns through Google Shopping ads
B2B campaigns targeting specific audiences within search engine marketing

Our working method

Setting strategy – Together we formulate the goals and KPIs for your SEA campaigns.
Keyword research – We analyze the search volume, competition and search intent of relevant search terms.
Campaign setup – We write catchy ads and build a smart campaign structure in Google Ads or Bing Ads.
Monitoring & optimization – Daily control of bids, budgets and ad quality score.
Reporting & Growth – Transparent insight into ROI, conversions and opportunities for further growth of your online visibility.

What is Search Engine Advertising (SEA) and why is it essential to your online marketing?

Search engine advertising (SEA) is a powerful form of search engine advertising that allows you to make your brand directly visible to potential customers who are actively searching for products or services you offer. Unlike search engine optimization (SEO), which focuses on organic search results and often has a long-term effect, SEA provides immediate visibility in paid search results. Advertisers must ensure that their ads are fair and not misleading. This makes it an indispensable part of any effective online marketing strategy.

Why use search engine advertising sea?

By using SEA, you can advertise in a targeted way on specific search terms you want to be found on. This means that your ads are shown precisely to people who are currently interested in your offer. With platforms such as Google Ads and Bing Ads, you can easily manage your budget and targeting, allowing for flexible and scalable advertising. It is advisable to set clear limits for budget and targets in advance. SEA campaigns also offer extensive measurement capabilities, allowing you to continuously optimize performance for maximum return.

How does engine advertising work with Google Adwords and Bing Ads?

Google Adwords, now known as Google Ads, and Bing Ads are popular providers of search engine advertising. They provide a platform where advertisers can bid on certain keywords to have their ad appear above or beside the organic search results. This works through a pay-per-click system, where you only pay when someone actually clicks on your ad. A higher quality score can lead to a lower cost-per-click and a better ad position. By developing a smart SEA strategy, you ensure that you not only achieve a higher position, but also reach the right audience.

SEA campaigns: the key to success in search engine marketing

The success of your search engine advertising campaigns depends on several factors, such as the relevance of your ads, the quality of your landing pages and the right choice of keywords. A well thought-out SEA strategy will help you deploy these elements optimally. The experience on the landing page determines how well visitors find the information they are looking for after clicking on an ad. By regularly monitoring and adjusting your campaigns, you get the most out of your investment and ensure a strong online presence. Using SEA is therefore definitely worthwhile for anyone who wants to increase their online visibility and generate more conversions.

Reviews

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)

Francesco Bogaerts

Zakenreis Magazine

Heel blij met jullie professionele hulp en prettige samenwerking het afgelopen jaar, een dikke 10!

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.