Online Marketing Amsterdam

Social media advertising is the powerful way to make your brand visible on the social media platforms where your target audience is active on a daily basis. Think Facebook, Instagram, LinkedIn, TikTok and YouTube.

With paid ads focused on interests, demographics and behavior, we make sure your social media campaigns stand out among organic posts. By continuously optimizing and analyzing, we achieve better performance and increase your reach. At OMA, we combine social media advertising with search engine optimization and influencer marketing for an effective online marketing mix.

Social media advertising is distinguished by its unique ability to combine a large reach with targeting specific audiences. This allows you to reach not only many users, but the right people who are relevant to your business. Each social media platform has its own target group and advantages, which is why the choice should be strategic. Advertising on social media through different platforms such as Google Ads, Meta Ads, LinkedIn campaigns and YouTube advertising creates a powerful strategy that increases your brand awareness and generates leads.

tailored strategy that fits your business and goals
ads on Facebook, Instagram, LinkedIn, TikTok and more
creative formats such as video, carousel, stories and reels
retargeting previous visitors for optimal conversions
A/B testing and conversion tracking for best results

generate leads through LinkedIn and Facebook lead forums
employer branding campaigns on Instagram and TikTok
awareness campaigns for product launches
retargeting campaigns to increase conversions
always on campaigns for constant visibility and engagement
collecting contact information through social media advertising

analysis and strategy – mapping target audience, CPI profiles and objectives
campaign creation – strong visuals and a powerful message that resonates with your brand
setup and targeting – smart segmentation and deployment of appropriate social media platforms
optimize – continuous testing and improvement for better performance
reporting – transparent insight into results and growth opportunities

It is essential to clearly articulate your campaign objective to create targeted and effective campaigns.

Social media advertising means using paid advertisements on social media platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube to target your audience. Unlike organic posts, which often have a limited reach, paid ads ensure that your message is visible to a wider audience. Competition affects the amount of the CPC, which means that popular sectors often carry higher costs. This makes social media advertising a powerful tool to increase your brand awareness, generate leads and drive conversions within your online marketing mix.

Why outsource social media advertising?

Outsourcing social media advertising offers many advantages. With the right expertise, you ensure that your social media campaigns are optimized and continuously optimized. This means you not only save on time and effort, but also benefit from better performance and higher returns. Popular platforms such as Facebook and Instagram often have higher advertising costs than lesser-known platforms, but also offer greater reach. Our specialists help you determine the right target audience, choose the best type of ad and deploy effective targeting on the most relevant social media platforms. In this way, we ensure that your paid ads are well aligned with your brand strategy and goals.

The power of paid ads on social media platforms

Advertising on social media platforms allows you to target very specifically on demographics, interests and behavior of your potential customers. This allows you to reach not only many active users, but especially the right people who fit your brand proposition and product offering. The CPC is determined by an auction system where advertisers bid on their ads. Through our integration of social media advertising with services such as brand positioning, proposition development and employer branding, we create campaigns that powerfully highlight your brand identity and brand story. This contributes to a consistent brand strategy and strengthens the recognition of your brand.

Social media advertising campaigns tailored to your brand strategy

Our approach to social media advertising is always customized. We start with an in-depth audience research and competitive analysis to get a clear picture of your ideal customer and market position. Based on this, we develop a creative content strategy and effective ad formats, such as videos, carousels and stories, that perfectly match your branding and tone of voice. Video ads can be more expensive than image ads, but often offer higher engagement. By combining storytelling and branded content with conversion-oriented designs and UX/UI design, we ensure an optimal customer journey and maximum interaction with your target audience.

Cost of social media advertising: transparency and budget optimization

The cost of advertising on social media depends on several factors, such as the chosen platform, target audience and type of ad. You usually pay per click or per display, with a flexible budget to suit your needs. On other platforms, you can advertise from as little as €2 per day. We advise and manage your budget so that you get the maximum return. With our expertise in media buying, performance marketing and conversion tracking, we ensure continuous optimization of your campaigns. This way you avoid waste and achieve better performance within your online marketing strategy.

Meet our integrated online marketing services

Social media advertising is an important part of a broader online marketing strategy. In addition to setting up and managing social media campaigns, we also offer services in search engine optimization (SEO), content creation, video and animation production, and creative concept development. In addition, we support you with branding processes such as brand development, brand activation, and positioning advice to firmly establish your brand in the market. Through this integrated approach, we strengthen your brand identity and increase the impact of your campaigns.

Social media advertising as part of your growth plan

Want to outsource social media advertising while working on a sustainable brand strategy? Our strategic guidance helps you develop a full-funnel approach, mapping and optimizing the customer journey using data analysis and behavioral design. Whether it’s employer marketing, creating a distinctive brand proposition or developing a go to market strategy, we offer the expertise to grow your business. Meet our approach and discover how we can align your social media advertising with your broader marketing and business goals.

Reviews

Sonja Meijer

Echt super blij met het resultaat! Ze weten hoe het werkt en het zijn fijne mensen om mee te werken.

Delano Sookha

The guys at OMA, Michael and Jasper, are a dedicated and hardworking team.

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Saskia Fulo

Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategieën die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.

Joep Gravemaker

Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!

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