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Your brand in one powerful visual identity
About corporate identity
A strong corporate identity is more than a logo. It is the visual translation of your brand story – recognizable, distinctive and consistent. Many companies choose to have their corporate identity created by a graphic designer so they can stand out from competitors and convey exactly what the company wants to convey. Graphic design plays an essential role here: it ensures that all visual elements come together to create a professional and consistent look. The process of having a corporate identity created involves creating an attractive and reliable brand image that matches the target audience and the image you want to project as an organization. With a well thought out corporate identity, you immediately show who you are and what you stand for. OMA develops corporate identities that are both strategically correct and visually convincing, as well as effective, from use of color to typography, from visual language to brand assets.
Description of corporate identity
A corporate identity forms your brand’s visual identity and consists of several components. It includes all the graphic elements that together define how your brand looks: logos, logotype, company name, color palette, typography, iconography, photography and layout rules. A good corporate identity is visually appealing, but more importantly it is functional: it ensures consistency, recognition and trust – on every channel and in every expression. Corporate identity is a reflection of the company’s aspirations and core values; a stylish and beautiful logo contributes greatly to the look and feel. Corporate identity design is best done by specialists so that all components – from logos to colors and fonts – are worked out professionally and consistently. Several designs are often presented to best meet the client’s needs.
A distinctive corporate identity:
- Brings your brand story to life visually
- Ensures recognition among your target audience
- Strengthens your positioning and message
- Creates a professional and reliable appearance
- Makes communication more effective, from pitch to post
What to expect:
Developing a strong brand identity starts with answering the following questions during the intake.
- Strategic intake
During the intake we discuss your needs and goals. You can show examples of corporate identities or logos that you have liked or that you have already seen somewhere. This will give us a good idea of your preferences. - Translation of brand identity into visual style
We translate the core of your brand into creative concepts that fit the desired look and feel. Based on this, we present different concepts, aiming for the most beautiful corporate identity designs that perfectly match your company. This allows you to choose what best suits your business. - Design of logo, color palette, typography and visual guidelines
At OMA you can have a logo designed or a complete corporate identity developed. During the design process, we incorporate your feedback and make adjustments until the design fully meets your needs. A consistent corporate identity not only ensures a professional appearance, but also strengthens loyalty and recognition among existing customers. - Design of sample applications (website, presentation, socials, business card)
We deliver the final result in different formats, so you can use the logo and corporate identity elements directly on various carriers, such as your website, presentation, socials and business card. All files are delivered ready for delivery, so you can easily use them for print or digital applications. - Optional: development of a complete brand guide
Do you want everything clearly documented? Then we can have a comprehensive brand guide developed, in which all the guidelines and applications of your corporate identity are clearly described.
Possible applications of the corporate identity manual
- New corporate identity when (re)branding
- Visual innovation for existing brands
- Expansion or cleanup of current style
- Templates for campaigns, social or print materials
- Design of brochures and other products for consistent brand identity
- Integration into web design or product branding
- A consistent corporate identity is essential when launching a new product, as it builds trust and recognition around the product.
Our approach as graphic designers
- Strategy & Briefing – We start with a sharp intake to identify client needs, brand values, target audience, vision, mission and style preferences. In doing so, we look at how we can make your brand unique, differentiate it from the competition and strengthen corporate identity, because corporate identity is important for a strong image.
- Concept development – With creativity, we translate your brand identity into a visual style direction with mood boards or style sketches. The goal is to design the most beautiful corporate identity that reinforces your company’s image and corporate identity.
- Design – We elaborate the chosen concept in all corporate identity elements, such as logo and corporate identity, created by a professional company. This way we ensure that your brand will have a professional look and recognition.
- Application & fine-tuning – We show sample applications and demonstrate how to use the corporate identity to consistently convey professionalism and make your brand stand out in the marketplace permanently. We provide feedback rounds to meet all requirements.
- Delivery & brand guide – You receive all files as well as a visual guide for future use, so you can always use the corporate identity correctly and keep it powerful.
