Online Marketing Amsterdam

A brand story is meaningful, relatable and shareable.

About brand story

A strong brand story is the common thread of your communication. The brand story stems from the history and background of the brand, and is the basis for the visual identity and appearance. It gives meaning to your brand, makes it human and connects with your target audience. An inspiring brand story not only connects, but inspires and reflects the ambitions of the brand. Not a dry enumeration of facts, but an inspiring narrative that shows where you came from, what you stand for and where you want to go. OMA helps you formulate your brand story clearly, strategically and creatively. A brand story is important because it contributes to the success and growth of your brand by strengthening recognition, internal alignment and customer loyalty.

What is a brand story, also called a corporate story?

A brand story (or brand story) is the overarching story behind your brand. A brand story includes core values, mission, vision and the unique history of the brand. It is not an advertising pitch or marketing text, but an authentic narrative that brings your identity, mission, vision and drivers to life. In a time when people don’t just buy products, but seek meaning, a good brand story makes all the difference. Characters and protagonists play a central role in the brand story because they strengthen the emotional connection with the target audience and show what the brand stands for.

A strong brand story:

Creates emotional connection with your target audience and engages readers by responding to consumer needs
Clarifies your vision, core message and the purpose of your brand story, providing direction for branding and communication
Communicates core values and beliefs that show what your brand stands for
Increases brand preference and loyalty by sharing stories that resonate with target audiences
Strengthens internal culture and brand awareness by sharing your own story and shared beliefs
Forms a consistent foundation for all communications and is an important part of the branding strategy

Choosing the right language and words is essential to evoke emotions and convey the message powerfully. A brand story can be written and shared in various forms, such as written text, film, or through social media. It is often created from the perspective of the target audience so that it truly connects with their experience. Focus on what your brand stands for and realize that storytelling can simultaneously serve several purposes within branding and communications. Storytelling includes sharing stories that grow brands; be convinced of the value of your own story, because that is the key to truly growing your brand.

What to expect:

Strategic intake interview
Deepening brand identity, values and history
Writing a concise brand story
Storytelling framework for translation (campaigns, socials, etc.)
Optional: tone of voice and storytelling training for teams

Examples of application and distinctiveness

Brand introductions or rebranding
Corporate websites and pitch decks
Internal brand stories or onboarding
Campaigns, brand films or presentations
Social storytelling & content formats

Our working method

Intake & brand exploration – We dive into your brand, mission, context and target audience.
Determine narrative structure – We choose the right narrative structure (beginning, conflict, transformation, vision).
Storyline and writing process – We write your brand story in an inspiring, strategic way.
Feedback & storytelling toolkit – We sharpen together, providing formats for application across all channels.

What is a brand story and why is it important for creating an emotional connection?

A brand story is what makes your brand human. Instead of dry USPs or marketing language, tell a story that touches, inspires and gives direction. People don’t remember individual bullet points, they remember a good story. That’s why storytelling is a powerful tool for building brand preference.

A good brand story:

Establishes the connection between your mission and your customer
Let your brand speak with its own tone, style and identity
Helps internally to make choices and get the noses in the same direction
Is the starting point for consistent content and campaigns

Without a brand story, communication becomes fragmented, monotonous or generic. But with a strong narrative, you build recognition, emotion and results.

Types of brand stories

A good brand story takes many forms and can be used in a variety of ways to create a strong emotional connection with your target audience. One of the best-known forms is the corporate story: the overarching story that describes a brand’s identity, mission and values. But a strong brand story goes beyond the corporate story. It always includes a clear beginning, middle and end, and cleverly uses storytelling to bring the brand’s message and vision to life.

A rock-solid brand story is distinguished by creativity, passion and a clear structure. It often centers on a main character – someone the consumer can identify with. This makes the story not only recognizable, but also inspiring and meaningful. By evoking emotions and showing the core of your brand identity, you increase the distinctiveness of your brand.

Telling your brand story can be done through various channels: from social media and websites to advertisements and presentations. It is essential to share a consistent story on each channel so that your brand identity remains recognizable everywhere. A good story inspires, touches and triggers action – whether it’s winning new customers or strengthening the connection with your existing audience.

Storytelling is the way you translate your mission, vision and message into a story that people want to share. By focusing on the needs and emotions of your target audience, you create a brand story that not only inspires, but also contributes to the growth and positioning of your brand. This is how you build a brand that people not only recognize, but actually want to embrace.

Reviews

Sonja Meijer

Echt super blij met het resultaat! Ze weten hoe het werkt en het zijn fijne mensen om mee te werken.

Allon Kijl

These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!

Robbert Huisman

Ferdi Verlaan

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The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

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