Online Marketing Amsterdam

Brand activation brings your brand to life with campaigns that touch, activate and leave a lasting impression

About brand activation

A strong brand requires more than a strategy on paper. With brand activation, you translate your positioning into real impact. From creative campaigns to striking brand experiences, we help you bring your brand to life – online, offline and everywhere in between. By creating memorable experiences and reaching a wide audience through various activities, such as events, online activation and offline activations, we make sure your brand stands out and makes a lasting impact. Targeted, distinctive and always in line with who you are.

Description brand activation

Brand activation is the process of bringing your brand to the attention of your target audience in a tangible, relevant and creative way. It is about strengthening brand awareness, brand experience and engagement – it is about creating a lasting impact, building loyalty and brand equity and differentiating the brand in the market.

Whereas brand strategy defines who you are, brand activation ensures that people actually see and experience you. It is the link between thinking and doing, between promise and experience. In doing so, it is essential to attract attention, generate interest and stimulate learning about the brand by creating direct interaction, unique experiences and memorable experiences for consumers.

Think of: campaigns, creative campaign, creative concept, social content, activation stunts, events, events, products, brand activation, live interaction, online activation, offline activations, different activities, number of participants, new products, new product, activations aimed at a wide audience or wider audience – always matching your brand story and target audience.

Good brand activation is distinguished by organizing memorable experiences, increasing brand awareness, building lasting relationships, ensuring the correct association and a strong identity, and taking brand activation to the next level so that the audience immediately recognizes the brand.

What to expect:

Creative campaign concepts and activation ideas, such as developing a creative campaign or brand activation aimed at increasing brand awareness, attracting attention, building loyalty and brand loyalty, and differentiating your brand by providing a unique experience.
Targeted content formats (online & offline), including organizing events and offline activations for a wide audience, focused on creating memorable experiences and unique experiences that create lasting impact and lasting relationships.
Brand experience at events or in the physical space, focusing on live interaction and direct interaction with consumers, such as offering products, new products or a new product, and measuring attendance to increase effectiveness.
Branded content and social campaigns, with creative concepts that ensure correct association, strong identity and lasting impact, differentiating your brand and building lasting relationships with consumers.
Influencer or UGC campaigns, in which various activities are used, both online activation and offline activations, to generate interest among a wider audience and take the brand to the next level, so that the audience immediately gets to know the brand.
Campaigns and lead generation actions

Possible applications

Launching a new brand or product, such as introducing a new product through events, online activation and offline activations to attract attention, generate interest and reach a wide audience. This helps to effectively highlight new products and increase brand awareness.
Organize events and brand activation campaigns aimed at creating memorable experiences and a unique experience, increasing brand awareness among a wide and broader audience and differentiating the brand.
Deploy creative campaigns, live interaction and offering a free product or products to generate interest, increase attendance and build lasting relationships with consumers.
Develop various activities that provide direct interaction, differentiate the brand, build loyalty and brand loyalty, and achieve lasting impact and correct association with the brand identity.
Taking brand activation to the next level by immediately introducing audiences to the brand and ensuring a strong, recognizable identity among a wider audience.
Introduction campaign to repositioning
Employer branding activations
Internal brand activation at team or organization
Event campaigns or brand experiences

Our approach to brand activation

Briefing & brand check – We analyze your brand and determine activation opportunities.
Concept & creation – We develop a creative activation concept that fits your brand and target audience.
Production & planning – We create content or resources, and create an activation plan. This includes organizing events, deploying various activities such as online activation and offline activations, and developing creative campaigns and brand activation initiatives to reach a wide and broader audience and increase interest.
Execution & optimization – The activation goes live, with measurement plan and optimization moments. We measure the number of participants, create memorable experiences and a unique experience through live interaction and direct interaction with the consumer, attracting attention and increasing engagement.
Evaluation & follow-up – We measure results and help think about follow-up efforts. In doing so, we evaluate the effect on brand awareness, loyalty, brand loyalty, lasting relationships, differentiating the brand, realizing a lasting impact, ensuring the correct association and identity, and taking brand activation to the next level so that the audience immediately recognizes the brand.

Why is brand activation important?

At a time when brands are competing for attention, brand activation determines whether your message really gets in. You can have such a strong positioning – if you do not actively propagate it, it remains theory. Brand activation takes care of the translation from brand strategy to action, from brand to people. Increasing brand awareness, attracting attention and building lasting relationships with a broad and wider audience is achieved by organizing various activities, such as events, online activation and offline activations.

Effective brand activation:

Strengthens your brand awareness and visibility
Brings your brand promise to life in a tangible way
Increases consumer engagement, interest, interaction and conversion
Makes your brand memorable and relevant in the daily lives of your target audience
Ensures connection – internal and external
Creates memorable experiences and a unique experience for the audience
Commit to live interaction and direct interaction during events and campaigns
Provides the opportunity to offer free products or samples of new products and existing products
Allows you to measure the number of participants and the effectiveness of your brand activation
Realizes lasting impact and drives loyalty and brand loyalty

In short, brand activation is about differentiating your brand, building loyalty and brand loyalty, ensuring the correct association and identity, and taking your brand to the next level so that the audience immediately recognizes the brand.

Creative concept: the power of a strong idea

A creative concept is at the heart of every successful brand activation campaign. It is the powerful idea that directs all actions and interactions and makes your brand stand out among the competition. With a strong creative concept, you can leave a lasting impression with potential customers and build an emotional connection that goes beyond a one-time action. It’s about people really getting to know and identify with your brand. A well thought-out concept ensures that the campaign is not only visible, but actually touches and inspires. In this way, brand activation becomes an essential part of the process of turning unknown passersby into loyal customers.

From strategy to creation

The road from strategy to creation always begins with a thorough analysis of the target audience, brand identity and overarching marketing strategy. Based on this, the goals and key messages of the campaign are determined. A creative concept is then developed that effectively translates these goals into reality. This can take the form of a large-scale event, an eye-catching social media campaign or an innovative offline activation. It’s all about finding the right creative approach that fits your brand and speaks directly to the audience. By choosing a concept that matches the interests and needs of your target audience, you increase the chances of a successful brand activation that not only attracts attention but also makes a real impact.

Examples of creative concepts

There are countless inspiring examples of creative concepts that have proven their power in brand activation campaigns. Think of an experiential marketing campaign in which consumers are immersed in an unforgettable experience with the brand, creating a strong emotional bond. Or a guerrilla marketing campaign that captures the public’s attention in a surprising and creative way, such as an unexpected stunt at a busy location. Interactive experiences, such as virtual reality or augmented reality, also offer a powerful way to actively engage consumers and leave a lasting impression. The success of these campaigns lies in their originality, creativity and relevance to the target audience. This is how your brand stands out from the competition and builds a lasting relationship with your audience.

Frequently asked questions about brand activation

What does a brand activation process cost?

Costs depend on the type of activation, concept development and resources required. A small content activation starts from €4,250. For larger campaigns, we make a tailor-made proposal. Consider organising events, using different activities such as online activation and offline activations, and offering free products or product sampling.

How long does it take to develop an activation campaign?

Afhankelijk van de scope, gemiddeld 4–6 weken van intake tot livegang. Hierbij houden we rekening met het aantal deelnemers, het creëren van memorabele ervaringen en unieke ervaringen, en het inzetten van live interactie om maximale impact te realiseren.

Should I already have a positioning or strategy?

Preferably so. Don’t have one yet? Then we will first help you with a brand positioning or brand strategy as a foundation.

Is brand activation only for B2C brands?

Definitely not. Especially in B2B and employer branding, activation can be a powerful way to differentiate and touch people. Brand activation is suitable for increasing brand awareness, building loyalty and brand loyalty, differentiating the brand, reaching a wide audience and wider audience, and realising a lasting impact through creative campaigns, brand activation and direct consumer interaction.

Reviews

Ruben Hundepool

Professional and dedicated company. Highly recommended!

Pearl Rapprecht

Kennis, kunde, ervaring en creativiteit is top.

Joep Gravemaker

Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Merel de Deugd

Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.
Team PlanB Media (Bert, Liesbeth en Merel)

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