Online Marketing Amsterdam

Go-to-market strategy for a fast and successful market launch

About go-to-market strategy

A strong go-to-market strategy (GTM strategy) is the bridge between your brand and the marketplace. It determines how, where and when to launch your product or service – with maximum impact and minimum waste. Whether it’s a new proposition, service or market segment, we help you launch quickly, effectively and strategically.

What is a go-to-market strategy?

A go-to-market strategy is a concrete plan of action you use to successfully market a product, service or brand introduction. It includes identifying the right target group and market opportunities, your positioning, marketing approach, sales strategy and channels. This is how you ensure that your offering is not only good, but also reaches the right people – at the right time and through the right touch points.

An effective GTM strategy combines analysis, creativity and planning. Setting a clear goal is essential here, so you can measure success and make targeted adjustments. You avoid noise, fragmentation or wrong investments. Instead, you work with focus, speed and impact. Whether you’re a start-up, scale-up or established brand – a GTM strategy accelerates your growth.

What to expect

Audience research and segmentation: identifying the needs of the target audience and developing personas to understand different segments and their specific needs and problems.
Analysis of market and competition
Value proposition and positioning
Channel and touchpoint strategy
Campaign approach or launch plan
KPIs, timing and roadmap

Sample applications

Introduction of new products or services
Launch into a new market or target market
Rebranding or repositioning
International expansion
Temporary campaigns with clear commercial goals

Our working method

Intake & briefing – We delve into your proposition, ambition and market context.
Research & Analysis – We gather insights about your target audience, market and competitors, using various methods and tools to obtain relevant data.
Strategy & construction – We develop a GTM strategy with clear choices in positioning, channels and timing.
Creative translation (optional) – We help transform your GTM strategy into communication or campaign.
Feedback & fine-tuning – You will receive a concrete plan of action, tailored to your team and goals, where we support the team in implementing the plan.

Complete Go-to-Market Strategy: from concept to commercial success

Launch smarter. Grow faster.

A strong GTM strategy determines whether your new product successfully markets or fails within the first year. In doing so, it is essential to determine whether your product is a good fit for the market so that your offering meets the needs and wants of your target audience. The right go to market approach helps you reach potential customers, beat competition and achieve measurable growth – without wasted time and budget.

This practical plan is designed for companies who want to strategically position their new products, effectively reach their ideal customers and ultimately sell their product successfully. Are you ready to transform your product launch from guesswork to guaranteed success?

What you get in this Go-to-Market Strategy

A comprehensive plan for successful market entry: Discover how to conduct market research, develop your ideal customer profile and analyze competitors without making costly mistakes.
Proven frameworks for positioning and pricing strategy: Learn how to create your value proposition, select the right channels and build your marketing plan.
Practical aspects of GTM implementation: From email marketing to social media campaigns – concrete tactics that have made other brands millions and how successful campaigns are actually realized.
Account based marketing and lead generation: Strategies to achieve your specific goals, develop effective sales strategies and optimize your sales strategy.
Measurable KPIs and optimization: Tools and methods to adjust your go to market strategy and achieve continuous growth.

Who this Go-to-Market Strategy is for

Entrepreneurs launching a new product without gambling
Marketing professionals looking to optimize their product launches
Companies looking to enter a new market with a solid strategy
Teams looking to align their sales and marketing

You don’t need expensive consultants or complex tools. You just need a proven method that takes into account your specific needs and target audience.

Why a strong GTM strategy is crucial now

Product development alone is not enough. Without the right go to market approach, even brilliant products go unnoticed. A solid strategy helps you understand what specific problems your product solves, how to reach your ideal customers, and how to analyze and beat your competition and rival.

By investing in a thoughtful go to market strategy now, you’ll save months of guesswork and avoid costly weaknesses in your launch.

Market Fit: The Basis for Success

Market fit is the foundation of any successful go-to-market strategy. It’s all about deeply understanding the specific needs and challenges within your market, and developing a product or service that fits them perfectly. Without a good market fit, it is virtually impossible to successfully launch a new product or establish a strong position among other brands.

To determine whether your product or service really fits the market, it is essential to examine the specific problems you solve for your potential customers. Analyze use cases: in what ways and situations will customers use your product? In doing so, look not only at the functional benefits, but also at the emotional and practical aspects that are important to your target audience.

A solid strategy for market fit always starts with thorough market research. Use social media, surveys and interviews to find out what your ideal customer profile is and what needs exist in the market. By combining these insights with a keen analysis of the competition, you can determine how your product stands out from other brands and where your unique value lies.

Pricing strategy also plays a big role in market fit. Make sure your pricing matches market expectations and the value you offer. Consider how your products are sold and through which channels you can best reach the market. Consider a mix of sales, email marketing, social media and other distribution channels that fit your target market.

Setting specific goals and developing a marketing plan to match them is crucial to making your go-to-market strategy successful. By continuously assessing whether your product still meets the needs of the market and making adjustments as needed, you will strengthen your position and increase your chances of growth.

In the next chapter, we take a closer look at the practical application of go-to-market strategies. We show how companies have developed their strategies, which campaigns and channels they have deployed, and how they have strengthened their market position by responding intelligently to the needs of their ideal customers.

Remember: a strong go-to-market strategy does not stop with the launch of a new product. It is an ongoing process of innovating, adapting and strengthening so that your company not only successfully enters the market, but also continues to grow and stay relevant.

The 7 Essential GTM Strategies.

1. Market Validation and Ideal Customer Profile.

Learn how to validate your market, identify your ideal customers and identify their specific needs. Includes developing personas and defining use cases.

2. Competitive Analysis and Positioning.

Discover how to analyze your competitors, identify their weaknesses and strategically position your product to win.

3. Value proposition and Messaging

Create compelling messages that resonate with your target audience and clearly communicate how your product solves their problem.

4. Channel Strategy and Distribution

Determine which channels – from social media to events – best suit your product and customers, and how you will use them effectively.

5. Pricing Strategy and Commercial Planning.

Develop a pricing strategy that considers market position, customer value and competition, plus tactics for sales and lead generation.

6. Marketing and Content Marketing Campaigns

From email marketing to ads – learn how to develop integrated campaigns that create brand awareness and drive conversions.

7. Implementation and Optimization.

Bring everything together into an executable plan, set KPIs and create feedback loops for continuous improvement of your marketing strategy.

Frequently Asked Questions

Does this work for B2B and B2C products?

Yes. The methodology includes specific adjustments and examples for both markets, including account-based marketing for B2B.

How long does implementation take?

Most companies see concrete results within 30 days by following the phased approach.

Do I need a large marketing budget?

No. We show you how to achieve maximum impact with limited resources through smart channel and tactic selection.

Is this suitable for my sector?

The frameworks have been successfully tested in tech, retail, services and product companies. Sector-specific examples are included.

Reviews

jord crt

OMA gave us very good advices for all our online campaign but also with our global company marketing and SEO. They did a great job!

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.