Online Marketing Amsterdam

A strong brand is immediately apparent. Recognizable, distinctive and visually consistent.

About visual identity

Your visual identity defines how your brand looks – from color palette to typography, from logo to imagery. Visual identity consists of key components such as color, typeface, imagery and the visual aspect of the brand. The interplay of these components distinguishes your brand from competitors and creates instant recognition. Choosing the right colors and using a font consistently is essential for increasing recognition.

Images, such as photography and video, help create a consistent visual identity and present your product or products in a distinctive way. Capturing these elements in a brandbook or corporate identity manual is important to ensure consistency. Actively using an image bank and consciously choosing images prevents using the same imagery too often. Creating your own images and campaigns, possibly in collaboration with external partners, can help increase brand awareness. An eye-catching campaign, such as a socially engaged campaign image or a bold campaign like Suitsupply, can strengthen the visual identity and attract attention.

Movement in graphics and campaigns can create momentum and make the brand stand out. Maintaining a consistent visual identity in all communications is essential. Visual identity important: A strong visual identity is crucial for branding and recognition because it communicates your brand’s unique characteristics and strengthens your position in the market. Love and emotion in images and language contribute to an authentic brand experience. Telling a story through your visual identity is essential; storytelling ensures that your brand makes an emotional connection with your target audience. It is important to use and capture the right terms so that everyone within the organization knows what is meant. Collaboration between different teams and external partners is important for developing and executing a strong visual identity. You should always keep going for innovation and responding to potential customers through action and campaigns.

There may be situations where you have to opt for alternatives, such as budget constraints, but it is important to always strive for a distinctive visual identity. Competitors often employ similar strategies, but a unique interplay of visual elements truly sets your brand apart. What your brand stands for is reflected in the visual identity and shows what values and message you want to convey.

OMA develops visual identities that are not only beautiful, but also make sense strategically and fit seamlessly with your brand positioning.

Description of visual identity

A visual identity is the visual face of your brand. It provides cohesion between all your expressions and contributes to the recognition and image of your organization. Images, such as photography and video, are an important part of this visual identity and help portray your brand values. Choosing the right color and color palette is essential to recognizing the brand and reinforcing the visual identity. Font also plays a major role: it contributes to differentiating your brand and conveying the right message. The interplay of these elements – color, images, font and graphic forms – creates a consistent look and differentiates your brand from competitors. It is important to have these choices captured in a brand book so that everyone in the organization can use the visual identity consistently.

A strong visual identity also helps tell your brand’s story visually, strengthening the emotional connection with your target audience.

Actively using an image bank and consciously choosing images prevents using the same imagery too often and provides variety and recognizability. Creating your own images and campaigns, possibly in collaboration with external partners, can help increase brand awareness and strengthen the visual identity. Movement in graphics and campaigns can create dynamism and make the brand stand out. Maintaining a consistent visual identity in all communications is essential to building a strong and recognizable brand. Love and emotion in images and language contribute to an authentic brand experience and create a genuine connection with the target audience. It is important to use and capture the right terms so that everyone knows what is meant and the brand identity remains unified.

Collaboration between different teams and external partners is crucial to developing and executing a strong visual identity. Always keep going for innovation and respond to potential customers through action and campaigns that increase brand awareness. There may be situations when you have to opt for alternatives, such as budget constraints, but it is important to always strive for a distinctive visual identity. Competitors often employ similar strategies, on the other hand, a unique interplay of visual elements ensures that your brand truly stands out in the marketplace.

It goes beyond just a logo. Think about color use, typography, photography, illustration style, iconography and how all those elements come together. A strong visual identity:

Forms a consistent foundation for all marketing and communications communications
Provides instant recognition in the marketplace
Strengthens brand positioning and brand perception
Creates trust and brand preference

What to expect:

Brand intake and visual analysis
Development of logo and logo variants
Color palette, typography (font) and grid systems
Imagery: photography, icons, illustration and/or motion direction (images are carefully selected and created to reinforce the brand; actively using these images in campaigns and communications is important; the process allows for action and motion, for example, by developing dynamic campaign images; collaboration with external partners can help create unique images and campaigns; implementing a consistent visual identity in all expressions is essential for increasing brand recognition; the process capitalizes on potential customers and products through targeted campaigns; the brand book captures not only the visual choices, but also the terms and language used; there may be alternatives to certain deliverables, depending on the client’s needs and budget)
Visual examples for various applications
Delivery of assets + visual brand book or design guide (all visual choices are captured in the brand book)

Examples of application

Websites, apps and online platforms
Here it is important to use images, color, font and the interplay of these visual elements for a consistent look. By actively using these elements in all expressions, you can increase brand recognition and differentiate your brand from competitors. The brand book helps to have all the choices and terms defined so that everyone on the team has the same visual identity. Collaboration with external partners can lead to creative campaigns and unique images that present the product and products in a distinctive way. There may be alternatives for certain applications depending on the target audience and product.
Campaigns and social media formats
Images and campaign imagery play an important role in recognizing and differentiating products. Action and movement in social media formats and campaigns increase engagement with potential customers. By creating eye-catching campaigns and running a consistent visual identity, you can increase brand awareness and trust. Collaboration with creative partners contributes to unique and effective campaigns.
Presentations, pitch decks and internal communications
The use of consistent colors, images and fonts in presentations and internal communications ensures that employees recognize and convey the visual identity. This increases internal cohesion and ensures that everyone is speaking the same language. Through the interplay of visual elements and the active use of established guidelines, brand identity is reinforced.
Print and merchandise
It is also important to use images, color and font consistently in print and on merchandise. This allows customers to immediately recognize the brand and distinguish it from other products. The brand book provides guidance to have all choices and terms recorded, so that the visual identity is correctly applied everywhere.
Moving image and video
Motion, color and imagery are essential in videos and animations to reinforce brand identity. By creating dynamic content and adopting a recognizable style, you can increase brand recognition and appeal to potential customers. Action in moving images creates more emotion and engagement, which can make all the difference in campaigns and product presentations.

Our working method

Feedback & follow-up step We tune, hone and advise on the further application of your brand strategy.
Research & Analysis We sharply map out the market, target group and competition. In this phase, you gain insight into the market and target group, and we make a comparison with competitors to determine your market position and distinctive character.
Strategic development Based on insights, we develop a clear positioning, brand story and proposition.
Delivery & Presentation You will receive a strategic document with positioning, messaging and (optional) visual direction.
Feedback & follow-up step We tune, hone and advise on the further application of your brand strategy.

What is visual identity and why is it important?

A good visual identity is indispensable for any brand that wants to stand out and appear professional. Visual identity important: It is essential because it differentiates your brand from competitors and allows your target audience to recognize you instantly. The interplay of color, font and images creates a consistent look and contributes to increasing brand recognition. By actively using your visual identity in campaigns and communications, you can increase your brand’s visibility and impact. Collaboration with internal and external partners helps create effective campaigns that align with your brand values. Capturing all visual choices in a brand book is essential to ensure consistent usage. Responding to potential customers through action and movement in campaigns can lead to increased engagement and interaction. There may be situations where you need to choose alternatives, but it is important to always strive for a distinctive visual identity. Competitors often employ similar strategies, in contrast, a unique interplay of visual elements ensures that your brand truly stands out.

A strong visual identity:

Makes your brand visible and recognizable
Reinforces your brand story and tone of voice
Ensures consistency in communication, online and offline
Increase trust and brand preference with your target audience
Makes internal choices easier: everything fits visually and content-wise

Without a clear visual identity, fragmented, inconsistent expressions emerge. With a strong identity, you exude professionalism, focus and consistency. That pays off – both in brand value and conversion.

The core components of visual identity

A strong visual identity consists of several building blocks that together form the unique face of your brand. The most important elements are the logo, use of color, typography, imagery, corporate identity and photography. Each of these elements contributes to the recognition and distinctiveness of your brand in the marketplace. By consistently applying these elements in all your communications, from advertisements to business cards, you build your own visual identity that inspires confidence in your target audience.

The logo is often the first thing people see of your brand, making it an essential part of your visual identity. The logo and other visual elements immediately show what your brand stands for and what values it represents. The use of color sets the mood and appearance of your brand and makes your brand instantly recognizable among other brands. Typography and fonts give your communication its own character and reinforce the message you want to convey. Visual language and photography create emotion, atmosphere and visual coherence in all your communications.

A good visual identity goes beyond appearance; it is a visual translation of your brand identity, mission and core values. By carefully developing these elements and aligning them with your positioning in the market, you can differentiate your brand from the competition and make a lasting impression. Creativity and a good understanding of your target audience are indispensable here. Only then will you create a visual identity that is not only beautiful, but also effectively contributes to the growth and performance of your brand.

Developing a strong visual identity requires focus, vision and consistency. It is an important part of your brand strategy and forms the basis for all communications, both online and offline. By investing in a distinctive and professional visual identity, you increase your chances of becoming a leader in your market.

Visual language and corporate identity: your brand’s visual signature

A strong visual identity starts with a well thought-out visual language and a recognizable corporate identity. Together, they form your brand’s visual signature: the unique look that immediately impresses your target audience. The first impression your brand leaves behind is largely determined by these visual aspects. Whether it concerns business cards, advertisements or your website, a good visual identity ensures that your brand stands out, is recognizable and distinguishes itself from other brands in the market.

Visual identity consists of several elements, such as the logo, use of color, typography and visual style. These building blocks are not only the face of your brand, but also an important part of your brand identity and positioning. By using these elements consistently across all your communications, you create your own visual identity that inspires trust and reinforces your brand’s performance. A strong visual language connects seamlessly with your organization’s core values, mission and vision and translates them into a visual appearance that suits your target audience.

Developing a good visual identity requires creativity and a keen eye for detail. It is essential to find the right balance between consistency and innovation, so that your brand remains recognizable but also stays in tune with the changing needs of your target audience. By investing in a distinctive corporate identity and a powerful visual language, you position your brand as a leader in the market and increase your chances of growth and success.

In practice, this means that every visual element – from the chosen font to the use of color and photography – is consciously used to convey the right message. A strong visual identity is consistently implemented not only online but also offline, so that your brand is always and everywhere recognizable. This is how you build a sustainable, distinctive and trusted brand that is ready for the future.n build a loyal customer base. This keeps your brand unique and future-proof in a dynamic market.

Reviews

Odile Kransky-Jans

Oplossingsgericht is key bij OMA, de heren zijn zeer flexibel in het leveren van kwaliteit! Vooral sterk in video, pack-shots en Google Ads. Meerdere malen met OMA gewerkt o.a. voor Heineken.

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Saskia Fulo

Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategieën die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.