Online Marketing Amsterdam

Websites that convert and convince: From strategy to realization

Website development is crucial for a strong brand and successful online strategy. We build websites that work, convince and convert. From strategy to design and technology and all tailored to your brand.

About website development

A good Web site is more than just a digital business card; it is the heart of your online strategy and positioning. An important reason to develop a website is to make it clear why visitors come to your site and what they can find there. At OMA, we create websites that not only look great, but more importantly, work well, are easy to find in search engines and are focused on getting results.

From design and content to speed and management system, we make sure everything is right. Our websites are specially tailored, work well on mobile devices and are focused on results. Whether you want to support a campaign, get more leads, attract new customers or increase your authority, your website works for you and your brand.

In addition, usability plays a crucial role in the success of a Web site. Intuitive navigation and a clear structure ensure that visitors quickly find what they are looking for, which significantly increases the chances of conversion. We therefore pay great attention to designing a responsive website that functions smoothly on any device, whether desktop, tablet or smartphone. This not only contributes to a positive user experience, but is also an important factor for search engine optimization.

Furthermore, we tell your brand’s unique story in a way that resonates with your target audience. This sets you apart from competitors and strengthens brand identity online. Through strategic content and visually appealing design, we ensure that your story is convincingly conveyed and visitors are spurred into action. Having a website developed by an experienced seo expert can make all the difference here, because they not only look at the design, but also at the findability and return on investment of the site.

Finally, a website is never static; it is a dynamic part of your business that needs to grow with you. That is why we build websites that are easy to manage and expand, so you can always respond to changing needs and market developments. With a well-maintained and optimized website, you ensure that your online presence continues to grow and your company remains successful in the digital world.

What is website development?

Website development is the complete process of designing, building and optimizing a website. It starts with setting goals and ends with a properly functioning live environment. We combine strategy, design, content and technology to create a digital experience that is right – both for the user and for search engines. Good communication with the client is essential to clarify goals, target audience and content strategy. Your company’s identity is central and consistently implemented in both design and content.

We design and develop websites that load quickly, are secure, rank well in Google and work intuitively on any device. The end result is a website that perfectly matches your needs and goals. Whether you choose a fully customized platform or a smart headless solution – we make sure everything is technically and strategically right.

What to expect:

Kick-off session with goal and audience analysis, where we discuss together the wants, needs and ideas
UX design process
UI design process
Front-end & back-end realization
CMS (such as WordPress or customization), taking into account the client’s preference for certain systems or platforms
Content migration and SEO optimization
Hosting, maintenance and support
Integrations with tools such as CRM, email or marketing automation
Continuous website evaluation and optimization based on user data and performance analysis
Training and support for the internal team to independently manage the CMS and update content
Implementation of security measures to protect website from cyber threats and data breaches
Consulting and implementing scalable solutions so that the website can grow effortlessly with the organization
Periodic updates of plug-ins and functionalities to keep the website up-to-date and compatible with new technologies
Integration of analytics tools for insight into visitor behavior and measuring conversions so you can make targeted adjustments
Optimization of loading speed and performance to improve user experience and enhance SEO
Application of responsive design principles so that the website functions optimally on all devices, from desktop to smartphone

Sample applications

Brand or campaign website
Landing page or microsite
Multilingual or international site
Blog platform or knowledge base
Service portal or intranet
Conversion-oriented product page
A conversion-oriented product page is specifically designed to best present products and drive sales. This is where the product takes center stage, focusing on clear information, attractive visuals and a compelling call-to-action.
Web platform with custom features (e.g. search filters, schedulers)
Consider a platform where product management is central, such as an e-commerce environment where you can easily add, manage and present products using custom modules and functionalities.
Web applications and interactive tools
Sometimes a Web site is more than just an informational platform. It can also include interactive tools such as calculators, planners or configurators that help users make choices or personalize products and services. These functionalities increase engagement and provide additional value to the visitor.
Portals for customers and employees
For organizations that want to give their customers or employees access to specific information or services, customer portals or intranet environments can be developed. These are secure and customized so that users can easily log in and manage their personal information, documents or assignments.
Integration with external systems
Modern websites are often linked to other systems such as CRM, ERP, accounting software or marketing automation tools. This ensures efficient data exchange and improves processes within the organization. In website development, we take these integrations into account to ensure a seamless experience.
Mobile Optimization and Progressive Web Apps (PWA)
In addition to a responsive website, you can opt for a Progressive Web App that combines the benefits of a website and an app. This ensures fast load times, offline accessibility and an optimal user experience on mobile devices.
SEO-optimized content and structure
Every website is developed with search engine optimization in mind. This means that the content and technical structure of the site are designed to maximize search engine findability. This helps to attract more relevant visitors and thus increase online visibility.
Support for online marketing and conversion optimization
In addition to developing the website, support can also be provided for setting up online marketing campaigns, such as SEA, social media advertising and e-mail marketing. Conversion optimization is also among the possibilities, where the website is continuously improved to convert more visitors into customers.
Training and aftercare
Once the website is delivered, we offer training so your team can easily manage and update the website themselves. In addition, we provide aftercare and support to ensure that the website always remains up-to-date and secure.

Moreover, our approach focuses on creating authentic stories that stay true to the identity of your brand or organization. We believe that only real and genuine stories have the ability to touch people emotionally and build long-term relationships.

Finally, we are happy to support you in using storytelling in different communication channels. Whether it’s social media, internal newsletters, customer communications or live events, we make sure your story is told consistently and powerfully to achieve maximum impact.

Our working method

Clear communication is central throughout the process, ensuring that all parties involved are well attuned.

Intake & strategy – We determine goals, target audience, tone of voice and desired functionalities. During this phase, all wishes and goals are discussed in detail. Everything starts with a smart digital strategy. We work from a positioning and propose a merpositioning. Here we also look at competitors and the market to ensure a distinctive and effective approach.
UX & UI – We translate your brand into wireframes and visual designs, focusing on structure, ease of use and conversion. This means we pay attention not only to appearance, but also to the optimal user experience, so that visitors easily find what they are looking for and are encouraged to take action.
Development – Front-end and back-end are built, linked to the CMS or external systems. High quality standards are maintained while building the website. We provide a responsive website that works well on all devices and is technically optimized for speed and security.
Content & optimization – We populate the site with optimized content and make sure everything is technically correct. This includes SEO-friendly text, images and videos that tell your brand’s unique story and help improve search engine rankings.
Going live & support – After extensive testing, we put live. After that, we keep improving based on data, so that you are optimally guided and the process of having a website developed is as easy as possible. Even after going live, we provide support and maintenance to keep the website up-to-date and secure, and help you grow and adapt to changing needs.

What’s involved in developing a new website

Website development is the field in which strategy, design, content and technology come together. A good website contributes to your brand positioning, supports marketing goals and offers visitors an optimal user experience, which is crucial for online success . Especially at a time when your digital presence is all-important, a professional website is indispensable.

The next step after strategy is the actual development and implementation of the website.

You build the right website not just for today, but for the future. Think scalability, manageability and integrations with tools such as CRM, e-mail marketing or analytics. Having a new website built is customized and completely dependent on the specific needs of the client. In addition, a website must rank well in search engines and load quickly on mobile. All these factors determine how well your site performs – and thus how much impact it has.

At OMA we combine creativity with technical expertise, where website design plays an important role . Every website developed by OMA is unique and perfectly suited to the client’s needs. The position where your website stands within the online marketing strategy determines its success. OMA offers web-based solutions that contribute to the online goals of your organization. Online marketing and social media are an integral part of a successful website strategy. We think about structure, performance, conversion and brand experience. We create websites that are not only beautiful, but also work. And that you can effortlessly expand or adjust as you grow.

A well-developed website is not only visually appealing, but also technically strong. This means that the website loads quickly, is secure and complies with modern web standards. By paying attention to technical aspects such as loading speed, security and compatibility with different browsers and devices, we ensure an optimal user experience. This is crucial to retain visitors and convert them into customers.

It is also important to ensure a clear and logical website structure. This helps visitors to quickly find the information they are looking for and increases usability. Clear navigation and well-organized web pages are essential here. This also contributes to better findability in search engines, because search engines index websites with a clear structure better.

Integrating analytics and tracking tools is also an important part of Web site development. This gives you insight into visitor behavior, which pages are popular and where visitors drop out. You use this data to continuously improve the website and to better meet the needs of your target audience. In this way, you turn your website into a powerful tool for generating leads and achieving conversions.

Finally, it is crucial to realize that website development is an ongoing process. The digital world is changing rapidly and your website must change with it to remain relevant. By making regular updates, adding new features and continuing to optimize, you ensure that your website remains effective in the future. This will keep you ahead of the competition and keep your online presence strong.

Technical aspects of successful website development

When developing a successful website, technical aspects play a decisive role. One of the most important factors is search engine optimization (SEO). By investing in a smart SEO strategy from the beginning, such as applying relevant search terms, technical optimizations and link building, you significantly increase the findability of your website. As a result, potential customers know how to find you faster and you can generate more leads.

In addition to SEO, website design is very important. A visually appealing and responsive website design ensures that your website looks and functions perfectly on any device. This contributes to a positive user experience and encourages visitors to stay longer on your website. A clear structure and intuitive navigation make it easy for visitors to find the right information, which increases the chances of conversion.

Custom websites offer the opportunity to fully respond to the specific needs and goals of your organization. By choosing custom websites, you can add functionalities and plug-ins that perfectly match your business processes and ambitions. Think of integrations with other systems, a customized contact form or modules for an online store. This way, you realize a website that is not only beautiful, but also actually contributes to achieving your goals.

Having a professional website developed by an experienced website builder is essential to get the most out of your online presence. A good website builder thinks along with you about the best technical solutions, advises on the right functionalities and ensures that the website is user-friendly and future-proof. This way you are assured of a website that will contribute to your online success not only now, but also in the years to come.

Finally, it is important to realize that a website is never finished. By having your website maintained and optimized regularly, it will continue to meet the latest technical requirements and wishes of your target audience. This will keep your website performing well in search engines, maintain an optimal user experience and continue to generate new leads. Professional management and continuous optimization ensure that your website is always in top shape and continues to play an important role in achieving your goals.

Generating leads with your website

One of the main goals of Web site development is lead generation. This means converting visitors to your website into potential customers who show interest in your products or services. To achieve this, it is essential that your website is not only visually appealing, but also functional and user-friendly.

With thoughtful website design and a clear call-to-action, you guide visitors step by step to the desired result, such as filling out a contact form, requesting a quote or signing up for a newsletter. In addition, search engine optimization plays a crucial role in attracting the right target audience to your site.

By having custom websites developed to fit your specific needs and goals, you ensure effective lead generation. Integrations with other systems, such as CRM software, can also simplify and improve lead tracking. In this way, your website becomes a powerful tool for growing your business.

When is the best time to have a professional website built?

The best time to have a professional website built is when you have a clear idea of what you want to achieve with your online presence. This could be when you are starting a new business, launching a new product, or when your current website no longer meets your needs in terms of functionality, design or usability. Also, if you notice that your competitors are more visible online or if you want to generate more leads and customers through your website, it is time to invest in a professional website.

In addition, it is important to build at the right time in your business process so that your website can contribute directly to your growth and goals. Having a website developed is an investment that will help your business do business online, strengthen your brand and effectively reach your target audience. By starting on time, you avoid falling behind the competition and ensure that your online strategy aligns with your business ambitions.

Furthermore, it is crucial to plan your website development well. Once you have your needs and goals clear, you can start working with an experienced website builder. This will ensure that the development process runs smoothly and that the end result perfectly matches your specific wishes and the needs of your target audience. Good preparation also helps to better control costs and turnaround time.

In short, the best time to have a professional website built is as soon as you are ready to invest in an online platform that will help your business grow, tell your story and serve your customers effectively. This can be at any time, as long as you are sure you have the time and resources to create and maintain a successful website.

Online success with your website

Achieving online success with your website starts with a thoughtful approach that combines strategy, design and technology. A website that is not only visually appealing, but also user-friendly and functional, attracts more visitors and converts them into potential customers. By investing in search engine optimization, relevant content and responsive design, you ensure that your website is found well and works optimally on any device.

In addition, it is important to continuously monitor and optimize your website based on user data. This allows you to better respond to the needs of your target audience and increase conversion rates. Integrations with other systems, such as CRM and marketing tools, make it possible to follow up on leads effectively and strengthen your online marketing.

With a professional website that matches your specific needs and goals, you lay a solid foundation for growing your business in the digital world. Online success is no accident, but the result of a smart strategy, technical quality and continuous optimization.

Specific needs or requirements for online marketing?

At OMA, we understand that every website is unique and that your online marketing strategy should fit seamlessly with it. Whether you need search engine optimization (SEO), content creation, or the latest techniques such as Generative Engine Optimization (GEO), we offer a wide range of services that can be implemented immediately to make your website more findable and effective.

Our online marketing services include:

SEO optimization: We provide a technical foundation that meets the latest SEO guidelines, optimize your content with relevant search terms, and improve the loading speed and usability of your site.
Generative Engine Optimization (GEO): With this innovative approach, we leverage AI-driven technologies to take content and search engine performance to the next level, getting you found faster and more effectively.
Internal link building: We structure and optimize the internal links within your website, which improves navigation and increases the authority of important pages.
Content marketing: Our specialists create and optimize blogs, articles and other content that appeals to your target audience and contributes to higher search engine rankings.
Conversion optimization: We analyze your visitors’ behavior and adjust your website to generate more leads and convert potential customers.
Social media integration: We link your website to social media platforms to expand your reach and encourage more interaction with your target audience.
Link building and off-page SEO: In addition to internal optimization, we also provide a strong external link structure to strengthen your authority and findability.
Analytics and reporting: With advanced tools, we monitor your website’s traffic and performance so we can make continuous adjustments for the best results.
Local SEO: For businesses that want to rank locally, we optimize your website and content so you are better found in local searches and Google Maps.
Technical SEO: In addition to content optimization, we also pay attention to technical aspects such as XML sitemaps, robots.txt, structured data and optimizing website architecture. This ensures that search engines can crawl and index your site efficiently.
Mobile Optimization: As more and more users search via mobile devices, we make sure your website is fully responsive and loads quickly on smartphones and tablets. This not only improves the user experience, but is also rewarded by search engines.
Usability and UX: We focus on creating an intuitive navigation and clear structure so that visitors can easily find what they are looking for. This increases the chances of conversion and contributes to a positive impression of your brand.
Integration with CRM and marketing automation: By linking your Web site to customer management and marketing automation systems, you can follow up leads more efficiently and run personalized marketing campaigns.
Periodic maintenance and updates: SEO and online marketing are continuous processes. We make sure that your website stays up-to-date with the latest SEO developments and technologies so that you always stay ahead in your market.
Training and support: We offer training so you and your team can get started managing content and tracking SEO performance on your own. This way you maintain control and can respond quickly to changes.

With this comprehensive approach to online marketing and SEO, we ensure that your website is not just a business card, but a powerful tool that helps you achieve your online goals and grow your business.

With our extensive knowledge and experience in online marketing, we ensure that your website is not only beautiful and user-friendly, but also becomes a powerful tool to increase your online success. We like to think along with you and immediately implement the best strategies that fit your specific needs and goals.

Reviews

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.