Online Marketing Amsterdam

Web development we perform at all levels

At OMA, we combine deep expertise in web development with a full service approach that strengthens your brand and fulfills your digital ambitions. Web development is an umbrella term for various disciplines such as web design, technical development and online marketing.

Description of Web Development

With professional web development, you ensure a user-friendly, secure and easily findable website. We combine creativity with technology and build platforms that not only look beautiful, but also contribute to your business goals, and are strong in web design . Think higher conversion, better findability and optimal user experience. Every website we develop is tailored to your brand, your target audience and your growth plans.

In our technical realization, we ensure that both the front-end and back-end work together seamlessly to provide an optimal user experience. Front-end development focuses on the user interface and interactive elements, while back-end development takes care of database management, server logic and secure data processing.

What to expect:

Technical realization (front-end & back-end)
Responsive and mobile-first design
CMS integration and links
SEO technical optimization
Speed and performance optimization
Hosting and maintenance
Development and implementation of interactive elements
Programming of custom functionalities
Management and maintenance of plugins and themes
Optimization of usability and user experience
Integration of mobile apps and web applications
Customized solutions tailored to your business goals
Continuous monitoring and development of the website
Advice and support on online marketing and on-site SEO

Example applications of web development

Our web development is used for a wide range of online projects. Below are several examples of applications where web development plays a crucial role:

Corporate websites
Campaign and landing pages
Web shops and e-commerce platforms
Care and service portals
Microsites and product pages
Blogs and news platforms
Portfolio and personal branding sites
Intranet and extranet solutions
Online reservation systems
Membership and community platforms
Educational platforms and e-learning environments
Event websites
Custom Web applications
Mobile web applications
Integration of APIs and external services

Our working method

Strategy & Analysis – We translate your goals and brand identity into a technical blueprint. In doing so, we analyze the market, competition and target audience to lay a solid foundation for the web development process. We look at which functionalities and content best fit your business goals and how we can best deploy them for usability and findability.
Design & prototyping – Together we work on wireframes, UX and UI that connect with your target audience. In this phase, we create visual concepts and interactive prototypes to test and refine the user experience. We make sure the design is responsive and works well on all devices, from desktop to mobile. This is essential for an optimal user experience and for on site SEO.
Development – In this phase, the website is actually built based on the design and wireframes. We build a scalable and secure custom website using modern programming languages such as HTML, CSS, JavaScript and PHP. We also integrate CMS systems and provide an optimal back-end infrastructure with databases and server logic. Security, speed and functionality are key.
Optimization & SEO – Technically optimized for speed and findability. We perform extensive testing to improve loading speed, fix errors and optimize the site’s structure for search engines. This includes applying on-site SEO techniques such as optimizing meta tags, headers and content, as well as implementing schema markup and improving mobile performance.
Management and growth – We provide maintenance, updates and continued growth. This means we continuously monitor the website for performance and security, perform regular updates to plugins, themes and the CMS, and add new features based on changing needs. We also advise on online marketing strategies to further increase reach and conversions so that your digital platform continues to grow with your organization.

Web Development with focus on functionality and findability

Our approach in web development goes beyond just designing and building a beautiful website. We provide a solid structure and optimal html code that not only improves loading speed, but also maximizes search engine findability. HTML is the standard language for website layout. To build websites, we use different languages such as HTML, CSS and PHP, with each language having a specific role in the structure and functionality of the site. CSS stands for “Cascading Style Sheets” and takes care of the formatting of HTML pages.

Dynamic Web sites often use a database and a server to generate and display current, data-based content to the user. A website can either be static, where no interaction is possible, or dynamic, where data allows active interaction. With on-site SEO and search engine optimization, we integrate smart techniques to boost your ranking in Google and other search engines. Within the HTML code, you can call CSS classes or IDs to easily customize the style and functionality of web pages. This means that your website not only works well for visitors, but also for search engines. Think fast load times, clear navigation, and optimized content that connects with your target audience.

Front-end Development: The Power of Visual Impact and Interaction

Front-end development is the calling card of your website. It is the art of creating an attractive and user-friendly user interface that immediately appeals to visitors. Through clever use of HTML, CSS and JavaScript, web developers build in interactive elements such as dynamic animations, smooth transitions and responsive design that effortlessly adapts to any device. JavaScript is the most widely used scripting language for client-side scripting. Client-side scripts are executed by the website visitor’s browser. This not only provides a pleasant user experience, but also increases the likelihood of conversions as visitors stay longer and take action faster.

A strong front-end also contributes to search engine findability. On site SEO and search engine optimization are integrated by applying header tags, meta tags and optimizing the structure and content. This makes your website attractive not only to visitors, but also to search engines like Google. By focusing on ease of use and visual impact, web developers realize a user interface that is both functional and distinctive.

Terms and concepts within web development

Within web development, there are many terms and concepts that are important to know.

We perform different tasks and use various technologies, for example, HTML, CSS, PHP, etc. depending on the characteristics of the project. Web design is one of the disciplines in which we excel, in addition to technical development and online marketing. We develop custom web applications and websites with a perfect balance between functionality, usability and programming, which ensures a sleek user interface. It is important for a website to work properly; developers are responsible for performing these tasks and making sure that everything functions correctly technically. Whether it’s a WordPress website, a headless CMS, or complex API integrations, we implement interactive elements that engage your visitors and boost conversions. Our developers can also perform other tasks if necessary, depending on the client’s requirements.

Back end expertise and CMS Management

The back end of your website is the beating heart where all the data, databases and functionalities come together. Our developers provide a secure and stable back-end infrastructure, while also implementing plugins and custom CMS solutions that make managing content and images easy. PHP can run very well in a LAMP configuration, making it a popular choice for back-end development. ASP.NET is a popular server-side programming language, especially for complex systems. PHP has become popular because of its simplicity and low learning curve. Back-end and CMS security is essential to protect your website from attacks and vulnerabilities. In addition to websites, we can also develop custom applications and integrate them into the back end, such as web applications or specific digital tools. Whether you want to develop an online shop, healthcare platform or news portal, we offer the technical performance optimization and hosting you need to ensure your online success.

Web Development Tools and Techniques: The Building Blocks of Successful Websites

The success of a modern website hinges on the right web development tools and techniques. Web developers use powerful frameworks such as WordPress and various CMS systems to build, manage and maintain websites efficiently. WordPress is a widely used CMS because of its usability and customization options. Many large companies choose WordPress to maintain flexibility in their website management. Content management systems make it easy to configure a Web site with ready-made templates. Content management systems such as WordPress, Joomla and Drupal are popular choices for building and managing websites. Programming languages such as PHP, JavaScript and HTML provide the basis for developing custom functionality and integrating mobile apps.

Plugins, templates and other useful tools speed up the development process and make it possible to respond quickly to new developments and client needs. By constantly staying abreast of the latest trends in web development, such as search engine optimization, responsive design and optimization for mobile devices, web developers can create websites that are not only technically strong, but also perform optimally in search engines and are easy to maintain. There was previously a lot of focus on using meta tags for search engine optimization. Findability and ranking within search engines is now mainly created by functional websites and web shops. Today’s web development is more focused on website and page load speed. The result: a professional, user-friendly website that is easy to manage and grows with your organization.

On Site SEO and Online Marketing: The Biggest Part of Success

Search engine optimization is an integral part of our web development services applied by every web developer. We perform SEO audits, do keyword research and apply SEO copywriting to strategically position your content. Search engine optimization or SEO is mainly performed on-site within web development. We also support you with online marketing services such as Google Ads, social media campaigns, and conversion tracking to increase traffic to your website and optimize conversions. With a full-funnel approach, we ensure that your brand is visible in all phases of the customer journey, from brand positioning and proposition development to activation strategies and retention profiles.

Custom Design and UX/UI Design for a Perfect User Experience

Our design teams combine UX and UI design with behavioral design and user flow optimization to create a user experience that is not only beautiful, but also conversion-oriented. We work with wireframes, prototyping and design thinking to seamlessly translate your brand identity and corporate identity into a mobile-friendly, responsive website with a strong visual identity. Accessibility and inclusive UX are our top priorities, so your website is user-friendly for everyone.

Mobile Apps and Application Development

In addition to web development, we also develop mobile apps and custom applications that complete your digital ecosystem. With our knowledge of frameworks and programming languages, we build apps that work seamlessly with your web platform and CMS. Joomla and Drupal are also popular CMS options in addition to WordPress. This way, we offer an integrated solution that allows you to reach your target audience anywhere, anytime.

The Future of Web Development: Innovation and New Technologies

Web development never stands still. The future is shaped by innovation and the integration of new technologies. Consider the rise of artificial intelligence, machine learning and the Internet of Things (IoT), making Web applications increasingly smart and interactive. Progressive Web Apps (PWAs) and Single Page Applications (SPAs) are changing the way users experience Web sites, with lightning-fast load times and an app-like experience on any device. Perl, ColdFusion, Python, and Ruby are less used programming languages for Web development, but can still be valuable in specific cases.

For Web developers, this means that mastering modern frameworks such as React, Angular and backend technologies such as Node.js and Ruby on Rails is becoming essential. By embracing these developments and continually investing in knowledge and skills, web developers can build innovative web applications that are ready for the future. This not only keeps your web platform relevant, but also keeps it at the forefront of a rapidly changing digital landscape.

Reviews

r _

The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and—several projects later—I can't recommend them highly enough.

Joep Gravemaker

Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!

Allon Kijl

These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!