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icon-home-breadcrumbs-dark /Services / Development and technology / WordPress website
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WordPress website

WordPress website is flexible, fast and SEO-friendly

Wordprese website online marketing amnsterdam

A WordPress website is a smart cost-effective and scalable choice

WordPress is the most widely used content management system (CMS) worldwide and is used by millions of websites. With thousands of themes, including many free ones, you can easily personalize your WordPress website, and the theme you start with largely determines the design and look of your site. Themes and plugins can be free or paid, depending on the options and features you need.

WordPress themes form the basis of the design, and you can add additional functionality with a WordPress plugin, such as contact forms or e-commerce capabilities. Several WordPress packages are available, tailored to different users, from startups to businesses, often including additional services. The process of building a WordPress website or creating a WordPress website is simple and accessible, even for beginners, allowing you to get online quickly and without technical knowledge. At OMA, we develop your WordPress website that is not standard, but truly fits your brand and goals.

What to expect:

  • Design and custom front-end development with different designs
  • Installation and configuration of WordPress including proper WordPress installation
  • Integration of third-party WordPress plugins and links
  • SEO setup for optimal search engine visibility
  • Possibility of headless WordPress as backend
  • Reliable hosting, automatic updates and regular back ups
  • Hosting, maintenance and updates

Sample applications:

  • Microsites and campaign sites
  • Action sites for marketing campaigns
  • Blog and content platforms
  • SEO-driven websites
  • Standalone project websites

Our working method

  1. Inventory – Together we determine purpose and application of the WordPress website, including a clear strategy and positioning.
  2. UX phase – Based on the inventory, we start designing the user experience. This can range from working out a clear user flow with navigation structure to creating in-depth wireframes. We never start a UI phase or front-end development before this UX phase is fully completed.
  3. Design & front-end – Only after approval of the UX designs do we develop a custom UI and UX appropriate to your brand and chosen theme.
  4. Configuration & Links – Perform WordPress installation, enter domain name and selection of appropriate WordPress plugins and themes.
  5. Optimization – We set up the website for maximum speed, secure connection, and SEO results.
  6. Administration & maintenance – We provide hosting, automatic updates, back up and security.

Our approach to WordPress websites

Our approach ensures that your WordPress website is not only visually appealing, but also functions perfectly technically. We ensure that the WordPress installation is on a reliable server with optimal performance, so that your website loads quickly and is always accessible. A good WordPress hosting package often includes SSL security and automatic updates, which contributes to the security and reliability of your website. We also support uploading files, such as images and documents, so you can easily add and manage content.

We use free plugins and premium themes that seamlessly match your needs and goals. Regular automatic updates keep your website secure and up-to-date, while we also provide regular backups to prevent data loss. Automatic updates for plugins, themes and WordPress itself are essential for security and ensure that your website remains protected against vulnerabilities. If your website processes personal data, we provide a secure connection with an SSL certificate, fully compliant with the General Data Protection Regulation (AVG).

In addition, with our service you can easily edit pages and add new pages, always having the option to save changes and publish your website immediately. We also guide you in setting up a user-friendly menu and adding a footer menu so visitors can navigate easily. Should you want to add a contact form, we’ll help you install and configure the right plugin so your visitors can easily contact you. Many WordPress hosting packages offer a “not satisfied, money back” guarantee, which provides extra security when choosing a hosting provider.

In short, we offer a complete solution for creating, managing and maintaining your WordPress website so you can focus on the content and growth of your online presence.

WordPress website: build your own professional platform

Creating your own WordPress website is the ideal step to empower your brand strategy. With WordPress itself, you have a flexible content management system with which you can easily edit pages and add a new page without any technical knowledge. The platform offers countless plug ins, from free plugins to premium themes, with which you can design your corporate identity and visual identity perfectly. By registering your own domain name and completing the order with a reliable hosting provider, you lay the foundation for a professional site with free SSL certificate and secure connection. All this contributes to optimal performance and search engine visibility.

Plug ins and premium themes: personalize your WordPress website

With thousands of plug ins and premium themes easily installed through the WordPress dashboard, you can fully tailor your own WordPress website to your brand identity and brand story. Think plug ins for contact forms, email marketing or SEO tools that reinforce your digital strategy. A good branding process helps you formulate a distinctive brand proposition through brand positioning and proposition development. Storytelling and tone of voice development ensure that your content strategy and branded content connect with the target audience. In addition, plug ins support UX and UI design, such as conversion-oriented design and user flow optimization, so that the customer journey runs smoothly and your website is inclusively accessible (Accessibility UX, Inclusive UX).

Backup and automatic updates: secure your website and data

Automatic updates and automatic back ups are essential to keeping your WordPress website secure and up-to-date. Regular back ups ensure that you can always fall back on a recent version of your site should something go wrong. This is crucial for protecting personal data and ensuring continuity. By using reliable WordPress hosting that offers automatic back ups and updates included for free, you minimize technical risks and keep your website optimally secure. This allows you to focus on brand development, employer branding and employer marketing without worrying about the technical side.

Menu item and page editing: structure and content in your own hands

Adding a menu item and editing pages is easy with WordPress. You determine the navigation structure that best suits your brand strategy and target audience. By applying wireframes and prototyping, you can map and optimize the user flow and customer journey. With a mobile first design and behavioral design, you ensure that visitors navigate effortlessly through your microsite or landing page. Design systems and design thinking support you in creating an inclusive and conversion-oriented website. This is how you strengthen your brand activation and positioning workshop with a strong visual identity and brand design.

E-mail and own domain name: professional communication and branding

A professional email address linked to your own domain name reinforces your brand identity and ensures reliable communication with customers and prospects. Email marketing is a powerful part of your digital strategy and can be integrated with marketing automation for effective lead nurturing. When completing your order for hosting and WordPress installation, it is important to register your own domain name right away. This not only supports your branding journey, but is also essential for local findability and SEO. Naming, what is a pay off and what is a tagline are important parts of your branding strategy that you can reflect in your domain name and email signature.

Create successful WordPress website with brand strategy and digital marketing

Building a successful WordPress website goes beyond technology. Combine your WordPress website with a full-funnel approach, content creation, video production and storytelling to powerfully tell your brand story. Use buyer persona development, competitive analysis and audience segmentation to refine your marketing strategy. Use tools like Google Ads, LinkedIn campaigns and performance marketing to reach your ideal customer. By applying SEO audit, keyword research and link building, you improve the findability of your site. This is how you build a powerful online presence that aligns with your brand activation, employer branding and go to market strategy.


Reviews

Victor Mulder
Bij Oma is het altijd gezellig.
OMA – kort voor Online Marketing Amsterdam – voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme ideeën getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. ❤️
Delano Sookha
The guys at OMA, Michael and Jasper, are a dedicated and hardworking team.
Zakenreis Magazine
Heel blij met jullie professionele hulp en prettige samenwerking het afgelopen jaar, een dikke 10!
Robin Jansen Hendriks, Local Minded
Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.
Ferdi Verlaan

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From €2,999

  • Cost-efficient and scalable
  • Excellent for SEO and speed
  • Easy to manage and expand

With a WordPress website from OMA, you get the best of both worlds: flexibility and ease of use, combined with custom design and optimal performance.

2 to 6 weeks production time
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