Online Marketing Amsterdam

E-commerce strategy is the basis to a profitable webshop growth strategy

About e-commerce strategy

A successful e commerce strategy ensures that your webshop or online platform is more than just a sales channel. It forms the basis for sustainable growth, better customer experience and higher conversion rates.

By finding the right balance between brand strategy, technology and marketing, and by using different channels such as e mail marketing, social commerce, mobile apps and physical stores connected to each other, you create a powerful ecosystem that optimizes your e commerce activities. Social media, such as Facebook and Instagram, are becoming increasingly important for ecommerce companies to inspire customers. In addition, Google Shopping is an important channel for online shops and generates 60% of paid clicks. Affiliate marketing provides visibility and measurable clicks, allowing understanding of effectiveness. Whether you are starting out with online sales, looking to scale an existing e commerce platform or deploying omnichannel, a good e commerce strategy makes the crucial difference.

E-commerce strategy explained

With an e commerce strategy, you lay out the pathway to successfully grow your e commerce. At OMA, we combine data, audience insights and creative concepts with a wide range of approaches to develop a strategy that seamlessly aligns with your brand identity and business goals.

This is how we provide scalable solutions that engage potential customers and existing customers, increase conversion and improve user experience. It is essential to set crystal-clear goals and KPIs for your e-commerce strategy so that you can focus on driving success.

What to expect

Analysis of current webshop or platform performance and e commerce activities
Target audience research and customer journey mapping, including the ROPO (Research Online, Purchase Offline) effect, where consumers research products online but purchase in physical stores
Positioning and brand strategy translated into e commerce, with a focus on personalization and personalized recommendations
Choice and advice on systems, integrations and other tools, such as e mail marketing and content marketing
Adding structured data to product pages helps search engines better index products, increasing visibility and findability
Subscription forms provide predictable sales and customer loyalty
Roadmap for growth: short- and long-term actions that produce the desired results

Sample applications

Launching a new e commerce platform or webshop
Scaling up existing e commerce activities using user generated content and strong content
Omnichannel strategy where online retailers, physical stores and mobile apps support and reinforce each other
Optimizing conversion, retention and customer loyalty using personalized recommendations and social commerce
Integration of marketing automation and personalization to deliver the right message at the right time
One-click payment speeds up the checkout process and can increase conversion rate
Discounts to new customers are an effective way to encourage their first purchase
User-generated content influences 85% of consumers more than traditional advertising, making it a powerful tool for increasing trust and engagement.

Our working method

Analysis – we start with data analysis, competitive research and mapping your e commerce strategy and ambitions.
Strategy – we develop a customized e commerce roadmap that focuses on scalability, technology and collaboration across marketing channels.
Design & engineering – choices in UX design, e commerce platform and integrations essential for optimal user experience and growth.
Activation – launching campaigns, e mail marketing and conversion-oriented design to get the most out of your marketing efforts.
Optimization – measuring, learning and continuously improving e commerce activities to achieve the desired results.

A successful E-commerce strategy for the growth of your E-commerce platform

A good e commerce strategy is the foundation of successful online sales. It includes all the choices you make around audience, technology, brand identity and marketing. Without a strategy, a webshop is often nothing more than a digital catalog. With a clear and well-executed e commerce strategy, you create scalability, measurable growth and a customer experience that convinces. In a market where competition and consumer expectations are high, the right collaboration between different channels and the use of technology plays a crucial role. Thus, with personalized recommendations, user-generated content and content marketing, you can increase your sales and conversion, and position your brand as a reliable choice for potential customers and existing customers. Reviews on product pages also provide social proof and increase the trust of new customers. First-party data is becoming increasingly important for marketing and customer segmentation. Offering free shipping can increase sales if properly matched with cost.

It is also critical to consider the ROPO effect: consumers research products through your e commerce platform and other digital channels, but often complete their purchase in a physical store. By connecting these online and offline experiences, you increase consumer value and encourage both online sales and store visits.

With a good e commerce strategy, you will be able to strengthen your brand identity, manage your marketing channels effectively and optimize your e commerce activities. In this way, you not only achieve your business goals, but also ensure a strong position in the market and sustainable growth of your webshop and brand.

The Importance of a Good E-commerce Platform

A powerful e commerce platform is the technical foundation for your online success. The platform must be flexible, scalable and user-friendly to fit the needs of your business and customers. By investing in a modern e commerce platform, you can easily add new features, integrate with other systems and provide a seamless user experience. This directly contributes to optimizing your e commerce activities and increasing customer satisfaction.

Optimize Your E-commerce Activities for Maximum Growth

Managing and optimizing your e commerce activities requires a strategic approach. Consider using data analytics, marketing automation and personalized content to effectively reach and engage customers. Marketing automation allows you to send messages automatically based on customer behavior, making for more efficient and personalized communications. By continuously measuring and adjusting, you improve conversions and increase customer loyalty. A good e commerce strategy takes this dynamic into account and ensures an integrated approach to all online sales channels.

The Role of the Physical Store in Your E-commerce Strategy

Although e commerce is becoming increasingly important, the physical store remains a crucial part of the overall sales process. Combining online and offline channels, also known as omnichannel, offers consumers an optimal shopping experience. By exploiting the ROPO effect and offering, for example, online ordering with in-store pickup, you strengthen your relationship with customers and increase the likelihood of repeat purchases. A smart commerce strategy seamlessly integrates these channels.

Your E-commerce strategy is the key to sustainable success

Developing and implementing your e commerce strategy requires a clear vision and good cooperation throughout the organization. By setting clear goals and translating them into concrete actions, you ensure that everyone is working in the same direction. Invest in the right technology, content and marketing channels to grow your brand and remain distinctive. Future-proof e-commerce strategies anticipate developments in the market. The roadmap should be regularly reviewed and updated to stay relevant. With a good e commerce strategy, you lay the foundation for a future-proof and profitable webshop.

Reviews

Joep Gravemaker

Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!

Eric Wiesmeier

Michael en Jasper zijn echt briljant! Mannen, dankjewel voor het hele proces van merkpositionering tot en met relaunch van onze website.

Pearl Rapprecht

Kennis, kunde, ervaring en creativiteit is top.

Merel de Deugd

Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.
Team PlanB Media (Bert, Liesbeth en Merel)

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.

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