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Influencer marketing expands your reach with irresistible impact
About Influencer Marketing
Influencer marketing is an effective way to increase credibility and visibility through influencers your target audience already trusts. By partnering with the right influencer, such as micro influencers, meso influencers, nano influencers, or mega influencers with millions of followers, you can have your brand story told authentically and connect directly to your target audience’s lifestyles.
Influencers’ followers often show interest in the content they create, which increases the likelihood that they will be interested in the products being promoted. The result is a larger audience, more engagement and higher sales. Investing in nano- and micro-influencers can also be more beneficial for smaller brands with limited budgets.
What exactly is influencer marketing?
Influencer marketing combines creativity with strategy and uses various social media channels, including marketing through Instagram influencers. It’s not about isolated posts or sponsored content, but targeted campaigns that fit your brand identity and marketing strategy. By working with content creators who truly resonate with your target audience, you build trust and loyalty. Research shows that influencer marketing works because influencers have a personal connection with their followers, making your message more credible and effective than traditional advertising. On average, it is 11 times more effective than traditional ad campaigns. Research shows that 71% of consumers trust influencers, while only 33-38% trust the content of online ads.
What to expect
The use of video in influencer marketing continues to grow, as it is a powerful tool to capture the attention of the target audience and convey the message in a visually appealing way.
- Strategic selection of influencers with the right number of followers and high engagement rate that match your brand and target audience
- Creative campaign development with the right content aligned with your brand story
- Content creation that is authentic and focused on conversion, where the content can often also be used by the brand itself on its own channels
- Clear reporting with KPIs such as reach, number of views, engagement and sales
- Evaluate the campaign by monitoring followers’ reactions and engagement after posts are published
Sample applications or types:
- Collaborations with micro influencers and nano influencers for high engagement within niche communities
- Campaigns with meso influencers and mega influencers for huge reach, sometimes with millions of followers
- Product reviews, branded content and sponsored content through various social media channels, including Instagram and blogs
- Always-on influencer programs integrated into broader online marketing strategies, where long-term partnerships with influencers are more effective than one-off campaigns. Brands are increasingly opting for such long-term partnerships to create lasting impact.
Our working method
- Target group and market analysis to reach the right people
- Selection of relevant influencers and channels based on popularity, authenticity and focus
- Creative campaign and content development that fits the topic and your product
- Execution and monitoring of campaigns with a focus on engagement and conversion
- Reporting and optimization based on data and latest trends in influencer marketing, with clear agreements on the collaboration well established in a contract
How do you reach your target audience with the right influencer and content?
Frequently asked questions about influencer marketing
What exactly is influencer marketing?
Influencer marketing is where brands partner with influential people who share authentic content through their own social media channels to promote your product or service. This creates more trust and reach among your target audience.
What does influencer marketing cost?
The cost of influencer marketing varies greatly depending on the type of influencer, the social media channel and the campaign format. Micro influencers are often more affordable and have a high engagement rate, while mega influencers with millions of followers provide a very large reach and brand awareness.
What are micro influencers?
Micro influencers are influencers with a relatively small but highly engaged audience, usually between 5,000 and 50,000 followers. They are effective at reaching niche groups and provide a high level of authenticity and trust.
How important is the number of followers?
The number of followers is an important factor when choosing an influencer, but not the only criterion. A high engagement rate and a good match with your target audience are just as important to ensure the success of the campaign.
Does influencer marketing really work?
Yes, influencer marketing is proven to work effectively. Research shows that consumers trust influencer recommendations more than traditional ads, leading to higher conversion rates and better brand awareness.
What are mega influencers?
Mega influencers are individuals with more than a million followers. They have a huge reach, but often a lower engagement rate. They are suitable for campaigns aimed at broad brand awareness.
Who are meso influencers?
Meso influencers are in between micro and macro influencers, with a reach of about 50,000 to 100,000 followers. They combine a fairly large audience with a good level of engagement.
What are nano influencers?
Nano influencers have a small number of followers, usually less than 5,000, but are often very authentic and have a strong connection with their followers. They are ideal for local or niche-oriented campaigns.
How do I reach my target audience with influencer marketing?
By collaborating with influencers who match the interests and characteristics of your target audience, you reach the right people in an authentic way. Choosing the right influencer is crucial here.
What is the role of influencer marketing in online marketing?
Influencer marketing is an important part of online marketing because it helps brands connect with their target audience through social media channels in an authentic and effective way, which increases engagement and conversion.
