Online Marketing Amsterdam

Generative Engine Optimization GEO optimizes your content for AI-driven search engines.

About Generative Engine Optimization (GEO)

Generative Engine Optimization GEO optimizes your content so that AI-driven search engines recognize and use it to provide immediate, relevant answers to users. AI search engines such as Google SGE (Search Generative Experience), ChatGPT Search, Google Gemini and Perplexity (all examples of generative AIs) are rapidly changing how users find answers.

New technologies such as generative AI and machine learning mean that search results increasingly consist of ai generated results: immediate, contextual answers rather than just a list of links. People’s search behavior is changing as AI search engines become smarter and make greater use of artificial intelligence.

Where SEO is about findability in the traditional search result, GEO is about optimizing content for generative AI systems, where it is important that your content is presented clearly, factually correct and in the right context. Generative AI, powered by large language models, understands and generates human language and provides direct answers to user queries. Optimizing for these systems requires valuable content that is well-structured, logically constructed and rich in semantic connections not only for humans, but also for AI.

In addition, it is important to use structured data so that AI can recognize your content and include it in automated responses, for example in voice search. As the target audience changes due to new search habits, adaptability is essential to remain relevant. Authority as a trusted source becomes increasingly important, as AI systems factor it into their selection of direct answers.

GEO works by optimizing content for AI systems so that they can analyze and process well-structured information. This means GEO starts by structuring content with clear headings, semantic markup and structured data so that generative AIs such as ChatGPT and Google Gemini can use your content for direct responses. GEO uses machine learning to learn from search behavior and previous searches.

Does GEO revolve around AI interpretation, then delivering answers in the right context is essential. GEO helps brands become visible in AI-generated answers, and geo can be used to respond to changing search behavior and AI usage. Applying geo is especially important for B2B and IT job pages, where it can make a difference in visibility within AI-powered search engines. Geo important: It is the future of search engine optimization, as generative search engines increasingly generate automated, direct answers based on user behavior and semantic links.

How do we deploy Generative Engine Optimization (GEO)?

With GEO optimization, we make sure your brand becomes part of the answers provided by AI assistants. This goes beyond traditional SEO and requires a smart combination of content strategy, structured data, positioning advice and technical optimization. A logical structure and well-structured content are essential so that AI systems can reliably recognize and include your brand in their generated output. In the process of GEO, old content and documentation may need to be rewritten for better AI compatibility. In addition, it is important to create content in human language so that it is understandable and relevant to both users and AI.

What to expect

Analysis of your current content in relation to AI search engines
Strategic plan for Generative Engine Optimization.
Integration of structured data and metadata optimization
Conversion-oriented content creation and branded content formats
Monitoring & reporting visibility in AI search results
Creating valuable content that is relevant to both humans and AI

Sample applications

Visibility in Google SGE and other AI-first search engines
Authority building in answers from ChatGPT and Perplexity: GEO helps position your brand as an authority within AI-generated answers
Integrating GEO into your content strategy and branding journey
Smart use of storytelling and branded content to increase recognition
Applying GEO is essential to remain visible in AI-generated results, for example, IT job pages and technical documentation
By making semantic connections in your content, it will be better recognized and used by AI systems
GEO helps brands integrate with AI-generated answers and increases likelihood of inclusion in voice search results

Our working method

Geo starts with structuring content so that AI systems can best understand and reuse it. This roadmap will help you apply GEO effectively:

Analysis & scan – we examine how your brand is currently visible in AI search engines. Here we look at what content is already recognized and used by generative AIs, and identify opportunities to increase visibility.
Strategy & plan – we develop a customized strategy for GEO optimization. This plan focuses on creating content that matches your target audience’s search intent while meeting the technical requirements of AI-driven search engines.
Content & data – we optimize existing content and create AI-proof formats. In doing so, we ensure logical structure and well-structured content so that AI systems can easily analyze and process the information. This includes using clear headings, clear paragraphs and concrete examples that make the content understandable for both humans and AI.
Implementation & testing – we put structured data and tagging through, establish semantic links and perform validation. This ensures that content is technically correct and optimally interpreted by generative AIs.
Monitoring & growth – we continuously measure, report and improve for maximum visibility. Analyzing AI-generated responses and user behavior allows us to adjust strategy and respond to changes in search behavior and technology.

Applying geo is essential to staying visible in AI search results and remaining relevant in a rapidly changing search landscape. This structured approach ensures that your content is not only found, but actually used by generative AIs to generate answers. This increases the likelihood that your brand will stand out and be seen as a trusted source within AI-driven search engines, which is crucial in the future of search engine optimization.

So why is Generative Engine Optimization (GEO) so important in the future?

Generative Engine Optimization is the logical next step after SEO. GEO is important to the future of search engine optimization because AI search engines such as Google’s Search Generative Experience (SGE) and Google Gemini are increasingly showing ai-generated results instead of traditional search results. Where SEO focuses on optimizing for lists of links, GEO is about optimizing content so that generative ai’s, such as ChatGPT and Gemini, can understand and incorporate it into direct responses and automated answers. GEO and SEO are not in competition, but should be integrated together for better results. GEO works by making content understandable, structured and semantically rich so that large language models and generative ai systems can process it and present it in the right context. GEO helps brands become visible in AI-generated answers, which is essential as audiences change and users increasingly search via voice search and new technologies.

For brands, this means that building authority as a trusted source in AI search results is crucial. Generative ai ensures that ai generated results provide direct, contextual answers, rather than just a list of links as a search result. AI systems are increasingly generating a direct response or direct answers based on automated responses, making valuable content optimized for both humans and AI more important than ever. Delivering answers in the right context and in human language is essential to staying relevant, especially as audiences change and new technologies such as machine learning and generative ai define the search experience.

Also read our expanded view in this article: Generative Experience Optimization: staying visible in the AI era.

How does Generative Engine Optimization (GEO) work in practice?

Generative Engine Optimization (GEO) is a new approach to search engine optimization that responds to the rise of ai driven search engines and generative search engines. Unlike traditional search engines, which mainly display lists of links, these new engines generate answers directly based on information from various sources. GEO is therefore all about optimizing content so that it is not only findable, but actually included in the ai generated answers.

The power of GEO lies in creating content that matches the way generative search engines process information. This means that content must be structured, semantically rich and machine-readable. By using structured data, such as JSON-LD and Schema.org, you give ai models clear clues about the content and context of your pages. This helps generative engines understand, trust and incorporate your content into their generated responses.

In addition to technical optimization, understandable language is essential. AI-driven search engines prefer content that is clear, logically constructed and easy to interpret. By focusing on semantic relationships and clear context, you increase the chances that your content will be seen as a reliable source and included in ai generated search results.

Whereas traditional SEO focuses on optimizing for search results in classic search engines, generative engine optimization geo goes a step further. GEO focuses on making your content visible in the new generation of search results: the instant, contextual answers offered by ai-driven search engines. This requires a different way of thinking about content creation, where you write not only for humans, but also for artificial intelligence.

By investing in GEO now, you ensure that your content remains visible in the rapidly changing digital world. Applying GEO increases your online visibility, improves your online findability and ensures that your brand stands out in tomorrow’s ai generated answers. This will give you a competitive edge and help you capitalize on how search engines and users are changing. As search engines evolve, companies must adapt to new technologies.

Reviews

Kenzo

Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.
Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)