Online Marketing Amsterdam

Keyword research is the core of SEO and SEA Success

Proper keyword research is the foundation of any successful online marketing strategy. Whether you want to increase your organic findability through SEO or set up effective Google Ads campaigns, it all starts with understanding which keywords your potential customers are using. With a carefully conducted keyword research you will discover the right keywords and related search terms that your target audience actually types into search engines.

Analysis of search volumes and competition
Identification of shorttail and longtail keywords
Understanding search intent and user behavior
Keywords clustering for content structure
Advisory report as basis for SEO strategy and content planning

When conducting keyword research, you can expect to see in-depth analyses of the number of searches for different terms and the level of competition present on them. This helps determine which keywords are most feasible and valuable to target. In addition, it is important to consider the keyword difficulty (Keyword Difficulty), which indicates how difficult it is to rank in organic search results for a particular keyword.

It also distinguishes between short-tail keywords, which are often broad and competitive, and long-tail keywords that are more specific and typically have lower search volume but higher conversion intent. By understanding search intent and user behavior, you can better respond to what your target audience is really looking for.

Keyword clustering helps structure new content so that it is logical and clear to both users and search engines. Finally, you will receive an advisory report that acts as a guide for your SEO strategy and content planning, allowing you to focus on the most important keywords and topics.

Sample applications

Keyword research for new websites or campaigns
Longtail keywords for niche audiences
Local keyword analysis for regional findability
International keyword research for multilingual SEO

In addition, keyword research can also be used to optimize existing content. By analyzing which keywords are already generating traffic and where there are still opportunities with related keywords, you can better align your content with the search intent of your target audience. This not only increases relevance, but also position in search results.

For e-commerce platforms, for example, it is essential to use keywords that match specific product categories and customer demands. Here, long tail keywords play an important role, as they often have higher buying intent and less competition.

Thorough keyword research also offers benefits when setting up paid campaigns, such as Google Ads. You can determine which keywords convert best and which keywords are better to exclude in order to use your budget efficiently.

Finally, keyword research helps identify trends and seasonal searches. This allows you to respond to changing search patterns in a timely manner and adjust your content and campaigns for maximum impact.

Our working method

Goal setting – we start with your business goals and target audience. This is essential to understanding which keywords best fit your specific market and customer profile. By setting clear goals, we can target keywords that not only generate traffic, but also drive conversions.
Data collection – tools and analytics to identify search volumes and opportunities. We use a combination of free tools such as the Google Keyword Planner and Google Search Console, and paid tools such as SE Ranking and Ahrefs. These tools provide valuable insights into keyword suggestions, search volume, competition and trends. This allows us to build a comprehensive list of potential keywords relevant to your business.
Segmenting – clustering by themes, intent and relevance. Grouping keywords into clusters not only helps organize content, but also provides a better structure on your website. We differentiate keywords based on user intent, such as informational, navigational, or transactional, so that content can be optimized accordingly.
Advisory report – concrete recommendations for content and SEO strategy. Based on the collected data and segmentation, we deliver a clear report with the key points, including which keywords have priority, which content can be optimized and which new content should be developed. This report forms the basis for an effective SEO and SEA strategy.
Integration – apply keywords directly in SEO, content creation and campaigns. We ensure that the selected keywords are incorporated in the right places, such as in meta descriptions, titles, URLs, headers and the main text. In addition, we advise on the use of keywords in paid campaigns to achieve maximum return.

With this structured approach, we ensure that your keyword research does not remain merely theoretical, but contributes directly to better online visibility, more targeted traffic and ultimately higher conversions.

Why is keyword research indispensable for SEO and SEA?

By using relevant keywords in your content and ads, you ensure that your website is easy to find and matches the search intent of your visitors. This increases your chances of ranking higher in organic search results and making your paid campaigns more effective. Moreover, a keyword research helps you avoid wasting time and budget on keywords that have too much competition or are not relevant.

Choosing the right keywords for maximum impact

Carefully conducted keyword research is the foundation of any successful SEO and SEA strategy. It allows you to identify the right keywords your target audience is using, so your content and ads can be tailored precisely to them. Using tools such as the Google Keyword Planner and Google Search Console, you gather valuable data on search volume, competition and trends. These insights are essential for determining your most important keywords and optimizing your Google Ads account and other paid channels.

Keyword Planner and Google Search Console as indispensable tools

The keyword planner is a widely used tool that helps you find new keywords and analyze search volumes and competition. Google Search Console also provides insight into the keywords on which your website is already found and where there are still opportunities. By combining these tools, you can get a complete picture of your keyword research and further refine your SEO and SEA strategy.

Rank tracking for continuous optimization

Rank tracking tools allow you to monitor the position of your most important keywords in search results. This allows you to measure the effectiveness of your SEO efforts and make adjustments as needed. By regularly checking which keywords you are ranking well for and which ones need improvement, you will continue to increase your online visibility and get the most out of your keyword research.

Google Ads account optimization with keyword research

A properly set up Google Ads account is essential for successful paid campaigns. By using your keyword research when setting up and managing your campaigns, you ensure that your ads are shown to the right audience. This increases the relevance and conversion of your campaigns, while at the same time using your ad budget efficiently.

Long tail keywords and long tail keywords: more than just volume

Long tail keywords, also called long tail keywords, consist of three or more words and are often more specific than short-tail keywords. Although they have lower search volume, they are of great value because they have less competition and higher conversion intent. Long tail keywords help you attract targeted traffic that is at a later stage of the customer journey. By integrating these long tail keywords into your SEO copywriting, blog development with SEO focus and content clusters & pillar pages, you not only improve your organic findability, but also increase the relevance of your content.

Finding new keywords and new search terms with keyword research

Finding new keywords and new search terms is an ongoing process within keyword research. By regularly updating your keyword research and using rank tracking tools, you keep track of which keywords are performing well and where there are opportunities for expansion. This helps you make your media plan and performance marketing campaigns, such as Google Ads, Meta Ads and LinkedIn campaigns, increasingly effective. Also, in YouTube advertising, display advertising and programmatic advertising, leveraging new search terms is crucial to best reach your target audience.

Using keywords in SEA & SEM and paid social strategy

An effective SEA & SEM strategy starts with choosing the right keywords. By incorporating these keywords into your Google Ads account and social media advertising, such as Meta Ads and LinkedIn campaigns, you ensure better targeting and higher conversion rates. Conversion tracking and budget optimization play an important role here to get the maximum return from your campaigns. In addition, you can use retargeting and always-on campaigns to ensure a continuous flow of relevant visitors and customers.

Improve your SEO with keyword research and technical optimizations

In addition to finding the right keywords, it is important to technically optimize your website. SEO audit, structured data implementation and metadata optimization allow search engines to better understand and index your content. This increases your chances of appearing in featured snippets and improves your local findability. Link building and a tagging plan strengthen your domain authority and help build relevant content clusters. This is how you make the most of your keyword research and ensure sustainable growth in organic search results.

Keyword research as part of integrated media planning

Proper keyword research not only supports SEO and SEA, but is also essential for an effective media plan and media buying strategy. Whether you bet on Google Ads, Meta Ads, YouTube advertising, or programmatic advertising, knowing your most important keywords and new search terms will help you spend your budget in the best possible way. By combining paid social strategy with search engine optimization (SEO) and generative engine optimization (GEO), you create a powerful mix of organic and paid traffic.

Invest in proper keyword research for maximum online growth

Proper keyword research is essential to the success of your online marketing. It helps you use the right keywords, find new search terms and align your content and campaigns with the search intent of your target audience. By combining this with advanced tools and services such as SEO audit, conversion tracking, retargeting and budget optimization, you are assured of an effective and sustainable online strategy. Therefore, invest in a professional keyword research and set the foundation for growth in SEO, SEA and social media advertising.