Online Marketing Amsterdam

Landing pages that convert, activate, persuade and include a clear call to action

About landing pages

A good landing page is designed for one purpose: conversion. A landing page focuses on a specific goal and target audience so that the message is clear and relevant. Whether it’s a lead form, download, registration or purchase – an effective landing page steers the visitor purposefully to the right action. Through smart UX design, compelling content and a clear structure, every click becomes an opportunity for results.

The success of a landing page depends on how well it focuses on the clearly defined goal and specific audience.

What is a landing page?

A landing page is a standalone Web page that visitors enter through campaigns, advertisements or e-mail. Other channels visitors can come from are social media and search results. Unlike a regular page, a landing page has one focus: convert. That means minimal distractions, clear call-to-actions and a structure that inspires trust. OMA develops landing pages that load quickly, are responsive and are optimized for campaigns in Google Ads, LinkedIn and Meta Ads.

In doing so, we combine our expertise in UX design, UI design, copywriting and conversion-oriented design. Often a landing page comes out of a design thinking process or is the end product of a proposition or brand positioning. In other words, a landing page differs from a homepage or other page in that it is entirely focused on one specific goal, whereas a homepage or other pages often offer multiple functions and inputs. You need a landing page when you want to drive targeted traffic to a specific action, such as for lead generation or promoting a campaign. Microsites and performance campaigns also often run on a series of landing pages, as opposed to other pages such as the homepage that are more general in nature.

What to expect from a good landing page

Smart design based on UX principles, where visual elements such as a relevant image above the fold attract attention and reinforce the message.
Powerful content and conversion-oriented structure, with easy-to-read text through clear headings, bullet points and white spaces.
Responsive and mobile-first design
Fast-loading, technically optimized pages
Integration with campaigns, CRM or marketing automation
A/B test-ready variants and optimization advice

Sample applications

Google Ads campaigns with lead form
Sign-up pages for events, demos or downloads
Segmentation pages for different audiences
Action pages within always-on campaigns
Testing new propositions or pay-offs
Part of a broader microsite or funnel
A specific landing page for a product page, where visitors can instantly view all the information about a product or service, the benefits and features of the products and easily proceed to purchase.
A landing page for downloading an e-book, where a contact form requires the entry of an e-mail address to perform a certain action, such as receiving the e-book.
A landing page that offers a free trial, allowing users to test the service or product at no cost before making a decision.

Our process and types of landing pages

A structured roadmap is essential to successfully setting up and optimizing a microsite. By carefully going through each step, you can effectively set up, manage the microsite and increase its search engine findability.
Define goal and target audience – What should the microsite do and for whom? Formulate clear goals for the microsite so you can target conversion, traffic and lead visitors to the desired action.
Structure & wireframes – Smart, conversion-oriented structure. Think about how you will set up the microsite and what structure best suits the target audience and goals.
Design & content – Everything in line with your brand identity. Make sure the content is created specifically for the campaign or event the microsite is set up for.
Build & test – Live fast, test well. Set up the microsite properly and manage it efficiently using a cms so you can make changes easily and keep the site up to date.
Optimize & measure – Make results insightful and scalable. Continuously optimize the microsite for better findability, conversion and more traffic. Measure search engine performance and analyze search result rankings. Build authority through the main domain and the chosen domain so that the microsite ranks better. This way you can effectively lead visitors to the desired action and achieve the goals.

Why is a landing page important?

A landing page is often the first real contact moment after an ad clicks. A landing page provides additional information that complements the ad, so that the visitor experiences immediate results and their interest and interests are piqued. It is important that the landing page matches the expectations created by the ad; a good page fit can also reduce advertising costs. A well-designed landing page translates brand strategy into results: it captures attention, provides value, sparks interest and guides the visitor to the next step. It is a crucial component in performance marketing, lead generation and conversion optimization. For more tips on optimization, read our article on optimizing landing pages.

A good landing page is indispensable for successful online marketing, mainly because it allows you to achieve immediate results. By choosing a clear layout, a catchy title and a clear call to action, you increase the chance that visitors take the desired action. For example, think of promoting products: with an effective landing page, you can present them clearly and respond to the needs of your target audience. Don’t forget to pay attention to technical details, such as mobile optimization and search engine friendliness, so that your landing page always performs optimally. By continuing to optimize and test, you can increase conversions and grow your business. Use these insights to create a landing page that convinces, generates immediate results and takes your online success to the next level.

Characteristics of a good landing page

A good landing page is distinguished by several essential elements that combine to maximize conversion. First, the layout is uncluttered and intuitive so that the visitor immediately understands where they stand. Choosing the right words on a landing page is crucial for convincing visitors and prompting them to take action. A catchy title attracts attention and makes it clear at a glance what the offer is. The call to action is central and strongly worded so that the desired action – such as filling out a form or requesting a demo – cannot be missed. Such a page is always focused on one clear goal, so the user is not distracted and the effectiveness of the page is increased.

In addition, it is important that the landing page perfectly matches the ad or message the visitor clicked on. Relevance builds trust and increases the likelihood of conversion. Visual elements, such as images, icons or short videos, support the message and make the page more attractive. This visual support helps to convince the visitor and lower the barrier to action. By combining these features, you create a landing page that not only looks beautiful, but is especially effective in generating results.

Optimization of a landing page

Here are some helpful tips for optimizing a landing page: make sure you have a clear goal, use compelling call-to-actions and keep the design uncluttered.

Optimizing a landing page requires attention to several technical details. First, the page must work excellently on mobile devices, as a large proportion of visitors come in via smartphone or tablet. A responsive design ensures that the layout and call to action are always easily visible, regardless of the screen size.

In addition, speed is crucial: a landing page must load at lightning speed to prevent visitors from dropping out. You achieve this by optimizing images, avoiding unnecessary scripts and using modern hosting. Search engine optimization also plays a role: incorporate relevant keywords in the text, titles and meta-tags so that your landing page is better found in search engines.

In addition, make sure that the page matches the visitor’s expectations and needs to increase the likelihood of conversion. Finally, it is important to test and analyze regularly. By running A/B tests and monitoring performance, you will discover which elements work best and you can continuously optimize the page for higher conversion. This is how you ensure that you create an effective landing page that performs optimally.

Growth and maintenance of landing pages

A good landing page doesn’t stop at launch; the real work begins after that. To grow your landing page and generate lasting results, it is essential to continuously monitor and optimize. Regularly analyze the performance of your page with tools like Google Analytics. Look not only at the number of visitors, but especially at the percentage of conversions and what specific action visitors take. This will help you discover where opportunities lie to make your call to action even more powerful.

Make sure that the text always remains easy to read and that visual elements, such as images and icons, are relevant and help convince potential customers. Add social proof, such as customer reviews or testimonials, to increase trust and remove doubts. These types of elements can make the difference between abandonment and conversion.

Mobile devices are the standard these days, so optimize your landing page continuously for different screen sizes. Make sure that all components, from the layout to the call to action, work perfectly on smartphones and tablets. In addition, regularly test different versions of your landing page with A/B testing. This way, you will discover which elements perform best and you can optimize specifically for more conversions.

This approach ensures that your landing page performs optimally not only today, but tomorrow and into the future. Keep improving, adding new insights and letting your landing page grow with the needs of your target audience. This is how you build a powerful, reliable page that continues to convince and generate results.

Frequently asked questions about landing pages

How much does it cost to have a landing page created?

Starting at €2,500. Depending on complexity, links and number of variants.

Can you also provide A/B test variants for a landing page?

Certainly. We can design one or more versions based on hypotheses.

How quickly can a landing page be created?

On average, 2 to 4 weeks. Faster delivery possible in urgent cases.

Is it also possible to have multiple ones built in a campaign?

Yes, we often create sets of landing pages for different target groups or flows.

Reviews

Robbert Huisman

Francesco Bogaerts

Noelle Carr-Ellison

I am working with OMA for a multi restaurant business. These guys have really made a difference to us! I recommend wholeheartedly!

Odile Kransky-Jans

Oplossingsgericht is key bij OMA, de heren zijn zeer flexibel in het leveren van kwaliteit! Vooral sterk in video, pack-shots en Google Ads. Meerdere malen met OMA gewerkt o.a. voor Heineken.

Jona Bronkhorst

OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken écht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!

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