Online Marketing Amsterdam

Microsite: maximum impact, minimum distraction

Zorg voor Amsterdam

Divosa – Simpel Switchen

Werkvoorbereider.nl

Divosa – Simpel Switchen

About Microsite

A microsite is a compact, targeted website that revolves around one specific message, audience or campaign. The microsite phenomenon makes it possible to convey the message clearly so that visitors can quickly understand what it is all about and are led directly to the desired action.

Microsites are distinguished by their simplicity and focus; they often contain fewer pages than a regular Web site and are designed to address a specific challenge. This focused approach allows microsites to more effectively address the needs of a particular target audience, leading to higher engagement and conversion rates. In addition, microsites offer the flexibility to have their own look and branding separate from the main website, which is especially useful for campaigns or product launches that require a unique presentation.

In addition, microsites are a valuable tool within online marketing strategies. They can be used to generate leads, increase brand awareness or promote specific promotions. Thanks to the separate domain name or subdomain, microsites can also be more findable in search engines for targeted search terms, increasing visibility and reach. Setting up a microsite does require proper planning and management to ensure that content stays current and performance is continually optimized.

Finally, microsites are ideal for testing new concepts or markets without disrupting the existing structure of a main website. This makes it possible to move quickly and respond to changing audience needs while maintaining brand identity consistency. Thus, microsites are a powerful addition to an organization’s digital presence.

What to expect

Custom UX and UI design
Rapid front-end realization or low-code solution so that the microsite can be set up quickly and optimally aligned with the campaign
Appealing visuals, content and animation, professionally created for maximum impact
Optimized for mobile and conversion, with a focus on optimizing performance and increasing traffic
Integration with tools or CRM if needed, and easily linked to the main domain or other systems
SEO-ready structure with measurement plan aimed at better visibility in search engines and higher positions in search results
Use of a cms to easily manage and publish content on the microsite
Incorporated important details and background information

Sample applications:

Campaign or activation platform: An additional website for a temporary campaign, such as a separate landing page aimed at collecting leads for a new product launch. This type of microsite can be set up as a separate website to reach a specific audience and maximize conversions.
Product or service launch: A microsite that provides extensive details about a new product or service, so visitors find all the relevant information without getting lost on the main website. This increases audience engagement and encourages brand loyalty.
Recruitment campaign or job portal: Different microsites for different marketing purposes, for example, a separate website for IT vacancies and another for sales positions, each targeting a specific audience.
Event registration or aftermovie platform: Hosting an event platform as a microsite, where visitors can register, view programs and watch the aftermovie afterwards.
Storytelling around brand or initiative: A microsite that targets a specific audience, for example young people, with inspiring stories and interactive content that matches their interests.
Thought leadership content hub: A multilingual microsite targeting multiple languages so that international visitors can access white papers, blogs and expert interviews in their own language.

Our working method

A structured roadmap is essential to successfully setting up and optimizing a microsite. By carefully going through each step, you can effectively set up, manage the microsite and increase its search engine findability.
Define goal and target audience – What should the microsite do and for whom? Formulate clear goals for the microsite so you can target conversion, traffic and lead visitors to the desired action.
Structure & wireframes – Smart, conversion-oriented structure. Think about how you will set up the microsite and what structure best suits the target audience and goals.
Design & content – Everything in line with your brand identity. Make sure the content is created specifically for the campaign or event the microsite is set up for.
Build & test – Live fast, test well. Set up the microsite properly and manage it efficiently using a cms so you can make changes easily and keep the site up to date.
Optimize & measure – Make results insightful and scalable. Continuously optimize the microsite for better findability, conversion and more traffic. Measure search engine performance and analyze search result rankings. Build authority through the main domain and the chosen domain so that the microsite ranks better. This way you can effectively lead visitors to the desired action and achieve the goals.

What is a microsite and why is it important?

Microsites offer the ability to communicate quickly and in a targeted manner with a specific audience. The main purpose of a microsite is often to more effectively convert visitors to leads or serve a specific target audience, such as potential customers or employees. They are often quicker to implement than a regular website, have more design freedom and provide higher engagement due to their focus. Because they are separate from your main site, they are perfect for temporary campaigns or test cases. Generating sufficient traffic is essential to the success of a microsite, because without visitors the goals will not be achieved. In addition, findability in search engines is very important; a microsite can be indexed separately, which increases its visibility in search results. Be aware that a new microsite has not yet built up authority, so it may be more difficult to rank high in search results compared to an existing website with more authority. A well-designed microsite is targeted, measurable and compelling – strengthening your brand and marketing results.

Purpose and target audience of a microsite

The success of a microsite starts with a sharply defined goal and a clearly defined target audience. A microsite is often used to draw extra attention to a particular product, service or campaign, separate from the main website. By choosing a separate domain name or a subdomain, the microsite is given its own look and feel and the message can be tailored to the specific target group you want to reach.

Consistent branding and content

Consistent branding is essential here: make sure the corporate identity, tone of voice and visual elements match your brand so that visitors immediately recognize who they are dealing with. This increases trust and the likelihood of conversion. The content of the microsite should seamlessly match the needs and interests of the target audience. Think relevant content, clear call-to-actions and a clear structure that leads visitors quickly to the desired action.

Lead generation and conversion

A microsite is ideal for generating leads, for example by offering exclusive downloads, hosting webinars or promoting a temporary promotion. You can also encourage visitors to sign up for a newsletter or make an immediate purchase. By focusing on one message and target audience, you can fully optimize the content and design for maximum impact.

Effective communication and findability

Clear communication is essential on a microsite to effectively reach the audience and ensure that the message is remembered. The main goal of a microsite is often to convert visitors to leads or serve a specific target audience, with content and structure tailored accordingly. A well-crafted microsite makes an impact by addressing the need for targeted information and details, and using relevant keywords in the domain name increases findability in search engines and search results.

Use and management of microsites

Creating and setting up a microsite is easy and accessible even without technical knowledge, and setting up the microsite properly is crucial for success. It is important to set clear goals and optimize the microsite for traffic, conversions and authority. Hosting a microsite for events or promotions allows you to respond quickly to current campaigns, while an additional website as a microsite is a valuable addition to your marketing mix. Using your own domain name for microsites offers benefits for branding and SEO, and linking microsites to the main domain strengthens authority and link value.

Flexibility and network of microsites

A microsite can serve as an addition to the main website and is ideal for reaching a specific target audience with targeted communication in the right language. Managing multiple microsites through a cms makes it easy to serve different campaigns and audiences. By building a network of microsites and deploying different microsites for a variety of marketing goals, you increase the potential and reach of your online marketing strategy. Setting up a new website as a microsite requires attention to authority, traffic and good search results. Taking steps to set up and optimize a microsite is essential to achieving your goals.

Advantages and considerations of microsites

Know that microsites as separate websites for campaigns offer a great advantage for findability and conversion, and that having your own website for specific campaigns is necessary for targeted communications. The cost of online marketing for microsites is an important consideration, but the added value as a powerful marketing tool is great.

Examples of microsites

Examples of microsites are:

A temporary campaign website for a product launch
A recruitment site for attracting new talent
A thought leadership platform for sharing expertise
A landing page as a specific type of microsite for lead generation or promotion

Possibilities and applications

The possibilities of microsites are wide: you can choose to have your own domain name, deploy multiple websites, link microsites to your main website, or host a microsite for an event. Setting up an additional website as a microsite is easy and offers a lot of flexibility. When creating a microsite, it is important to always target a specific audience and make sure you have a well-chosen domain.

By using microsites for different marketing goals and campaigns, you can best address the growing need for targeted information and details. Managing microsites through a cms makes the process efficient and orderly, especially if you deploy multiple websites or different microsites.

Findability and authority

Don’t forget the importance of search engine findability and getting good search results, as this will help determine the success of your microsite. By using microsites as a marketing strategy and building a network of microsites, you increase your brand’s authority and reach.

Roadmap for success

A structured roadmap is indispensable for successfully creating and optimizing a microsite. Start creating a powerful microsite today and take advantage of all the opportunities for your online marketing!

What is a microsite with a separate domain name?

A microsite is a self-contained mini-website in addition to your main site, with its own URL and design. It allows you to serve a specific audience or message without the limitations of your existing website. A microsite helps convey the message clearly, so that visitors can quickly understand what it is all about and are led directly to the desired action.

Clear communication is essential on a microsite to effectively reach and activate the audience. Think of a campaign platform, a job portal, a storytelling site or a landing page as a specific type of microsite. Microsites are often designed with a combination of UX design, UI design and powerful brand activation.

The possibilities of microsites are broad: you can use your own domain name, deploy multiple websites, link microsites to your main domain, or set up separate websites for campaigns. Creating and setting up a microsite is simple and accessible, and it is important to target a particular audience for maximum effectiveness.

Hosting a microsite for events or promotions is a common strategy, as is setting up an additional website as a microsite alongside your main site. Always formulate clear objectives for your microsite and respond to the growing need for targeted information.

Using relevant search terms in domain names can contribute to better findability in search engines and search results. It is important to target the right audience, use a cms to manage microsites, and choose between different websites and microsites depending on your marketing goals.

A well-designed microsite contributes to findability, using different microsites for different purposes and building a network of microsites strengthen your online presence.

A structured roadmap is essential to successfully creating and optimizing a microsite. By using microsites for different marketing purposes, using your own domain name and choosing separate websites for campaigns, you can add value to your marketing mix. Microsites serve as an addition to the main website, and having your own website for specific campaigns is often necessary.

The main domain is important for authority and link value, while a well-designed and set up microsite ensures optimal performance. Managing multiple microsites, getting traffic and conversions, and providing details on a microsite are all crucial to success. When building authority for a new website, taking the right steps is important, and it’s good to know what you need to know about microsites.

Consider the cost of online marketing and see a microsite as a valuable addition to your strategy. A well-crafted microsite makes an impact, makes visitors remember the message and supports the use of microsites as a marketing strategy. By using microsites smartly, you can get traffic, build authority, address the need for multilingualism and achieve good search results.

Reviews

Pearl Rapprecht

Kennis, kunde, ervaring en creativiteit is top.

SIRIUS VISION Film Productions

Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.

Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.

Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen én dat ook waarmaakt.

Delano Sookha

The guys at OMA, Michael and Jasper, are a dedicated and hardworking team.

Becky's Bootcamp

Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)