{"id":6639,"date":"2025-07-09T21:14:43","date_gmt":"2025-07-09T21:14:43","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/our-approach-in-action\/digital-positioning-for-an-innovative-scale-up-in-transition-and-technology\/"},"modified":"2025-09-20T16:13:48","modified_gmt":"2025-09-20T16:13:48","slug":"limagolf-energy-digital-experience","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/cases\/limagolf-energy-digital-experience\/","title":{"rendered":"From complex energy proposition to clear digital experience"},"content":{"rendered":"
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LimaGolf Energy is a fast-growing start-up that helps businesses grow without relying on a heavier grid connection. With smart solutions for grid congestion, battery storage, EMS and energy trading, the organization targets a variety of sectors: from agriculture and real estate to industry, chemicals and data centers. <\/p>\n\n

The challenge: translating a complex, technically driven proposition into a scalable digital platform that is understandable, engaging and converting.<\/p>\n\n

Our role within the bigger picture<\/h3>\n\n

OMA was engaged to translate Red Panda Works’ existing Growth Plan into a digital environment. We took care of the entire UX flow, a new visual positioning and the management of external developers. We acted as a strategic partner, creative agency and project director all in one. <\/p>\n\n

The challenge<\/h3>\n\n

LimaGolf Energy’s proposition is anything but simple. How do you explain battery technology, EMS systems and energy trading in such a way that business customers immediately understand the value to their specific situation? The key lay in three pillars: simplicity, clarity and conversion power. <\/p>\n\n

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The approach<\/h3>\n\n
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Userflow and navigation structure<\/h4>\n\n

We developed a complete UX flow that takes visitors step by step from interest to conversion. Navigation was sharpened and scalable, with room for sector segmentation and knowledge sharing. <\/p>\n\n

Positioning and tone of voice<\/h4>\n\n

Together with the founders, we sharpened the digital proposition. We balanced Why-How-What and translated this into compelling copy, USPs and a funneling structure with smart Q&As and sector-focused quick scans. <\/p>\n\n

Visual style development and UI templates<\/h4>\n\n

OMA designed seven UI<\/a> templates, including homepage, sector pages and product pages. The visual line combines human-centered design with the technical aura of the energy market: progress, grip, insight and reliability. Visuals and heroes were custom created and carefully directed. <\/p>\n\n

Content Structure<\/h4>\n\n

In addition to sector pages and solutions, a knowledge base has been developed. Here complex topics are made understandable, with SEO<\/a> potential. The content structure leads visitors via quick scans and CTAs to concrete conversion points. <\/p>\n\n

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The result<\/h3>\n\n

LimaGolf Energy’s new digital platform is clear, scalable and results-oriented:<\/p>\n\n