{"id":6701,"date":"2025-07-03T20:28:51","date_gmt":"2025-07-03T20:28:51","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/services\/brand-and-positioning\/brand-proposition\/"},"modified":"2025-07-24T10:29:56","modified_gmt":"2025-07-24T10:29:56","slug":"brand-proposition","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-proposition\/","title":{"rendered":"Brand proposition"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-tell-crystal-clear-why-customers-should-choose-your-brand\">Tell crystal clear why customers should choose your brand<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-brand-proposition\">About brand proposition<\/h3>\n\n\n\n<p>A strong brand proposition makes clear at once what makes your brand unique and what value you offer to your target audience. It is the core of your story, the hook with which you grab and hold attention. We help you formulate your proposition sharply, make it distinctive and connect it perfectly to your target group. <br><\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-brand-proposition\">What is a brand proposition?<\/h4>\n\n\n\n<p>A brand proposition is the promise your brand makes to your customer. It is the answer to the question: why should someone choose you? Your proposition bundles your added value, personality and positioning into a powerful, compelling message. A good brand proposition forms the bridge between strategy and communication &#8211; from vision to practice, from abstract to concrete.   <br><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of target group needs and competitive offerings<\/li>\n\n\n\n<li>Elaboration of brand promise, brand values and benefits<\/li>\n\n\n\n<li>Formulation of a clear, distinctive brand proposition<\/li>\n\n\n\n<li>Creative angles for translation into campaigns or content<\/li>\n\n\n\n<li>Review for relevance, consistency and applicability<br><br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-possible-applications\">Possible applications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning of new brands<\/li>\n\n\n\n<li>Reformulation of existing proposition (rebranding)<\/li>\n\n\n\n<li>Campaign themes and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/storytelling\/\">storytelling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\">Employer branding<\/a> and internal communications<\/li>\n\n\n\n<li>Input for pay-offs, core message and USPs<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-approach-from-brand-promise-to-concrete-proposition\"><br><br><br><strong>Our approach: from brand promise to concrete proposition<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intake &amp; brand exploration<\/strong> We discuss your brand, target audience and ambitions. What do you want to project? What makes you different?  <\/li>\n\n\n\n<li><strong>Analysis &amp; depth<\/strong> We examine the market, target group signals and competition. Where are your opportunities? <\/li>\n\n\n\n<li><strong>Proposition Development<\/strong> We translate insights into a sharp, credible brand proposition &#8211; strategically and creatively.<\/li>\n\n\n\n<li><strong>Review &amp; validation<\/strong> We review the proposition for impact, relevance and consistency.<\/li>\n\n\n\n<li><strong>Delivery &amp; follow-up advice<\/strong> You receive a clear proposition text including guidelines for application.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-brand-proposition-and-why-is-it-important\"><br>What is a brand proposition and why is it important?<\/h4>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>A <strong>brand proposition<\/strong> is the promise your brand makes to your target audience. It is the core story in which you summarize what value you offer, why you are relevant and what sets you apart from the rest. A strong brand proposition not only strategically positions your brand, but also provides a clear starting point for all communications. It is the foundation for campaigns, content, branding and customer experience.   <\/p>\n\n\n\n<p>In a market where consumers are inundated with brand messages on a daily basis, it is essential that you make it clear at a glance what your brand means. A clear brand proposition provides focus, credibility and relevance. It helps your target audience understand faster why your brand matters &#8211; and why they should choose you.  <\/p>\n\n\n\n<p>Without a clear brand proposition, communication becomes fragmented and directionless. You lose consistency, and it&#8217;s difficult to give direction to campaigns, sales arguments or content strategies. The message remains vague or too general, causing your brand to lose momentum. A sharp brand proposition, on the other hand, brings focus to your positioning, makes your message recognizable and connects with the needs of your target audience.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why is a brand proposition indispensable for any brand?<\/strong><\/h3>\n\n\n\n<p>A good <strong>brand proposition<\/strong> does more than just formulate a promise. It forms the strategic hook with which you translate your positioning into communication that touches and convinces. You tell not only who you are, but especially why you matter in the life of your customer.  <\/p>\n\n\n\n<p>An effective brand proposition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clarifies your added value<\/strong> &#8211; You make concrete what you solve, promise and deliver<\/li>\n\n\n\n<li><strong>Strengthens your positioning<\/strong> &#8211; Your proposition aligns with your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity\/\">brand identity<\/a> and strategic direction<\/li>\n\n\n\n<li><strong>Creates consistency<\/strong> &#8211; Across all channels and touch points, your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-story\/\">brand story<\/a> remains recognizable<\/li>\n\n\n\n<li><strong>Accelerates decision-making<\/strong> &#8211; Both internally (marketing, sales, design) and externally (customer selection)<\/li>\n\n\n\n<li><strong>Increases brand loyalty and conversion<\/strong> &#8211; You speak the language of your target audience and build trust<\/li>\n<\/ul>\n\n\n\n<p>Whether you are a new player in the market or an established name, a strong brand proposition helps you grow with direction. It forms the bridge between strategy and reality &#8211; from brand vision to customer action. Brands that get this right stand out not just on product or price, but on meaning.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes a good brand proposition really powerful?<\/strong><\/h3>\n\n\n\n<p>A compelling <strong>brand proposition<\/strong> is always:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevant<\/strong> &#8211; You connect with the values, needs and expectations of your target audience<\/li>\n\n\n\n<li><strong>Distinctive<\/strong> &#8211; You highlight what makes you unique from competitors<\/li>\n\n\n\n<li><strong>Credible<\/strong> &#8211; The proposition matches who you are and what you actually deliver<\/li>\n\n\n\n<li><strong>Clearly worded<\/strong> &#8211; In understandable, concrete language that sticks<\/li>\n\n\n\n<li><strong>Applicable<\/strong> &#8211; Easily translated into campaigns, content and visual communications<\/li>\n<\/ul>\n\n\n\n<p>Once these elements come together, it creates a brand proposition that is not only strategically strong, but also inspiring &#8211; for your team, your partners and your customers.nt translate into campaigns, content, visual expressions and customer experience &#8211; and it grows with your brand.<\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-brand-proposition\"><br>Frequently asked questions about brand proposition<\/h4>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-eb39f9a5 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-proposition\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between brand proposition and positioning?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Positioning determines your place in the market and in relation to competitors. The brand proposition is the promise you derive and communicate to your target audience.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to develop a brand proposition?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On average 3 to 4 weeks, depending on the depth and whether it is part of a larger positioning process.\"}},{\"@type\":\"Question\",\"name\":\"Is a brand proposition the same as a pay-off?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not quite. A pay-off is often the creative, short version of your proposition. The proposition itself is more substantive and strategic.\"}},{\"@type\":\"Question\",\"name\":\"Can you also translate into campaigns or copy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sure. We not only deliver strategy, but also think along in concrete translations towards communication, content or activation.\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-7e45e2ee\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What is the difference between brand proposition and positioning?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Positioning determines your place in the market and in relation to competitors. The brand proposition is the promise you derive and communicate to your target audience.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-dd54d613\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How long does it take to develop a brand proposition?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>On average 3 to 4 weeks, depending on the depth and whether it is part of a larger positioning process.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-e3dfbb15\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Is a brand proposition the same as a pay-off?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Not quite. A pay-off is often the creative, short version of your proposition. The proposition itself is more substantive and strategic.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-8e885fe2\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Can you also translate into campaigns or copy?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Sure. We not only deliver strategy, but also think along in concrete translations towards communication, content or activation.<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIoD3qx-OcnY8SkvTcKmU4jSH7NVj9w2ZLPBkTsQJHop9wQjA=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Liane Foe<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Ik ben zeer goed geholpen door <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam. Bedankt Jasper Hundepool en Michael Michel!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjXFLkNcgu-cQVW22RFya-OWWY50iKGtEscrX_2DWcDBhJ9sReau=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Jona Bronkhorst<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken \u00e9cht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV9QyQx8Q2RGbEiCN6CI7wpLpRfaa8quZRkRy6FT0gD2hDndcc=s40-c-rp-mo-ba2-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Becky's Bootcamp<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjU-W20E9HwuOUgWuo-MAiLlacC_LdTEwQSEXCjjYfiNtbbgQuR0iA=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Saskia Fulo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Het team van Online Marketing Amsterdam heb ik leren kennen als kundige professionals die het concept communicatie, marketing en online snappen en als geen ander beheersen. Ze beloven geen gouden bergen maar boeken gouden resultaten waar elke ondernemer blij van wordt. Ze zijn altijd up to date van de laatste ontwikkeling op online gebied, geven passend advies en ontwikkelen strategie\u00ebn die aansluiten bij de filosofie en gedachtegoed van je organisatie en gaan voor de volle 100% + 10 voor hun klanten. Als je als organisatie naar de next level wilt met je online zichtbaarheid en positionering is Online Marketing Amsterdam je partner in crime.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLmMFpt7o2bfCJWCL4X_vxBsyAKQhl2-75F2QOGXd98xk_Xaw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Eric Wiesmeier<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Michael en Jasper zijn echt briljant! Mannen, dankjewel voor het hele proces van merkpositionering tot en met relaunch van onze website.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A strong brand proposition is indispensable for any brand that wants to communicate clearly, convincingly and distinctively. OMA helps you sharply formulate your added value and translate it into a message that touches and sticks &#8211; strategically and creatively. <\/p>\n","protected":false},"author":1,"featured_media":6698,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-6701","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand proposition - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Make your brand stand out with a clear brand proposition. Strategic, creative and applicable. This can be as little as \u20ac2,950.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand proposition - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"A strong brand proposition is indispensable for any brand that wants to communicate clearly, convincingly and distinctively. 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