{"id":6743,"date":"2025-07-03T20:29:04","date_gmt":"2025-07-03T20:29:04","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/services\/brand-and-positioning\/employer-branding\/"},"modified":"2025-07-24T10:22:32","modified_gmt":"2025-07-24T10:22:32","slug":"employer-branding","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/","title":{"rendered":"Employer branding"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-attract-the-right-people-with-a-strong-employer-brand\">Attract the right people with a strong employer brand<\/h2>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"3\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div id=\"n2-ss-3-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-3\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"n2-ss-slider-wrapper-outside\" style=\"grid-template-rows:1fr auto\"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                    <div class=\"n2-ss-background-animation n2-ow\"><\/div>\n                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"27\" data-y=\"71\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-x:27%;--ss-o-pos-y:71%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Slide-2.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\"><video class=\"n2-ss-slide-background-video intrinsic-ignore data-tf-not-load\" style=\"opacity:1;\" data-mode=\"fill\" playsinline=\"playsinline\" webkit-playsinline=\"webkit-playsinline\" onloadstart=\"this.n2LoadStarted=1;\" data-keepplaying=\"1\" preload=\"none\" muted=\"muted\"><source src=\"https:\/\/omaamsterdam.b-cdn.net\/watwedoen\/werk\/Eastmen_Compilation.mp4\" type=\"video\/mp4\"><\/video><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"38\" data-y=\"75\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-x:38%;--ss-o-pos-y:75%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Slide-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"4\" data-mode=\"fill\"><video class=\"n2-ss-slide-background-video intrinsic-ignore data-tf-not-load\" style=\"opacity:1;\" data-mode=\"fill\" playsinline=\"playsinline\" webkit-playsinline=\"webkit-playsinline\" onloadstart=\"this.n2LoadStarted=1;\" data-keepplaying=\"1\" preload=\"none\" muted=\"muted\"><source src=\"https:\/\/omaamsterdam.b-cdn.net\/watwedoen\/werk\/zva_de_test_desktop.mp4\" type=\"video\/mp4\"><\/video><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"5\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"67\" data-y=\"81\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-x:67%;--ss-o-pos-y:81%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Slide-3.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"6\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"83\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-y:83%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Slide-5.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 563\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"11\" data-slide-public-id=\"1\" data-title=\"WSP - Werkgevers met een warm hart\" class=\"n2-ss-slide n2-ow  n2-ss-slide-11\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">WSP &#8211; Werkgevers met een warm hart<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-lV9jaLpQV05Z\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"12\" data-slide-public-id=\"2\" data-title=\"Eastmen - Experts without borders\" class=\"n2-ss-slide n2-ow  n2-ss-slide-12\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Eastmen &#8211; Experts without borders<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-fCPAHl4cJn5l\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"13\" data-slide-public-id=\"3\" data-title=\"NL Cares - Do you care?\" class=\"n2-ss-slide n2-ow  n2-ss-slide-13\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">NL Cares &#8211; Do you care?<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-GUXKpkWqJRpy\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"19\" data-slide-public-id=\"4\" data-title=\"Zorg voor Amsterdam\" class=\"n2-ss-slide n2-ow  n2-ss-slide-19\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Zorg voor Amsterdam<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-awlghZ8IUJxX\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"14\" data-slide-public-id=\"5\" data-title=\"Divosa - Simpel Switchen\" class=\"n2-ss-slide n2-ow  n2-ss-slide-14\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Divosa &#8211; Simpel Switchen<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-zuEEdLVdbm97\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"15\" data-slide-public-id=\"6\" data-title=\"Werkvoorbereider.nl\" class=\"n2-ss-slide n2-ow  n2-ss-slide-15\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Werkvoorbereider.nl<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-nQujf8V2YjYN\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-top\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget n2-style-c0fd6b136007c6b13004bb6519eabfa0-heading n2-full-screen-widget n2-ow-all n2-full-screen-widget-image nextend-fullscreen\" data-hide-mobilelandscape=\"1\" data-hide-mobileportrait=\"1\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" class=\"n2-full-screen-widget-to-normal skip-lazy\" role=\"button\" tabindex=\"0\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xNSA3VjVoLTNWMmgtMnY1aDV6TTEgN1Y1aDNWMmgydjVIMXptMCAydjJoM3YzaDJWOUgxem0xNCAwdjJoLTN2M2gtMlY5aDV6IiBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiCiAgICAgICAgICBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"Exit full screen\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" class=\"n2-full-screen-widget-to-full skip-lazy\" role=\"button\" tabindex=\"0\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMCAydjJoM3YzaDJWMmgtNXpNNiAydjJIM3YzSDFWMmg1em0wIDEydi0ySDNWOUgxdjVoNXptNCAwdi0yaDNWOWgydjVoLTV6IiBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiCiAgICAgICAgICBmaWxsLXJ1bGU9ImV2ZW5vZGQiLz4KPC9zdmc+\" alt=\"Enter Full screen\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget n2-style-107cb0e4b96e295f0c4852cfc0854d07-heading nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobilelandscape=\"1\" id=\"n2-ss-3-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMiIgaGVpZ2h0PSIzMiIgdmlld0JveD0iMCAwIDMyIDMyIj4KICAgIDxwYXRoIGZpbGw9IiNmZmZmZmYiIG9wYWNpdHk9IjAuOCIgZmlsbC1ydWxlPSJldmVub2RkIgogICAgICAgICAgZD0iTTE4Ljk5NTggOC45OTA3YzAtLjQyNC0uMjA0LS43MjMtLjYxLS44OTgtLjQwOS0uMTczLS43NzItLjEwNC0xLjA5My4yMDlsLTcuMDA2IDYuOTc1Yy0uMjAxLjE5OS0uMjk3LjQzNy0uMjg2LjcxNiAwIC4yNjcuMDk2LjQ5OC4yODYuNjg5bDcuMDA2IDcuMDAxYy4zMjEuMzIxLjY4NC4zODkgMS4wOTMuMjA5LjQwNi0uMTc0LjYxLS40ODIuNjEtLjkyMlY4Ljk5MDd6Ii8+Cjwvc3ZnPg==\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget n2-style-107cb0e4b96e295f0c4852cfc0854d07-heading nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobilelandscape=\"1\" id=\"n2-ss-3-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMiA4Ljk5YzAtLjQyMy4yMDQtLjcyMi42MS0uODk3LjQwOC0uMTczLjc3Mi0uMTA0IDEuMDkyLjIxbDcuMDA2IDYuOTc0Yy4yMDIuMi4yOTguNDM3LjI4Ny43MTYgMCAuMjY3LS4wOTYuNDk4LS4yODcuNjlsLTcuMDA2IDdjLS4zMi4zMi0uNjg0LjM5LTEuMDkyLjIxLS40MDYtLjE3NS0uNjEtLjQ4My0uNjEtLjkyM1Y4Ljk5eiIKICAgICAgICAgIGZpbGw9IiNmZmZmZmYiIG9wYWNpdHk9IjAuOCIgZmlsbC1ydWxlPSJldmVub2RkIi8+Cjwvc3ZnPg==\" alt=\"next arrow\"><\/div><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-below\"><div data-width-percent=\"100\" class=\"n2-ss-widget nextend-thumbnail nextend-thumbnail-default nextend-thumbnail-horizontal n2-ow-all\" data-hide-mobilelandscape=\"1\" style=\"width:100%;\" data-has-next=\"0\" data-has-previous=\"0\"><div class=\"nextend-thumbnail-inner n2-style-2cfadb9440b7ddf3e0fb53c7f16adab2-simple \"><div class=\"nextend-thumbnail-scroller n2-align-content-start\" style=\"grid-template-rows:repeat(1, 1fr)\"><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"1\" role=\"button\" aria-label=\"WSP - Werkgevers met een warm hart\" tabindex=\"0\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" alt=\"WSP - Werkgevers met een warm hart\" src=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/slider\/cache\/c1f94c1260a64498d0a315b2f97e7a24\/Slide-2.jpg\" width=\"240\" height=\"120\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" \/><\/picture><\/div><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"2\" role=\"button\" aria-label=\"Eastmen - Experts without borders\" tabindex=\"0\"><img decoding=\"async\" src=\"data:,\" alt style=\"visibility:hidden;\"><\/div><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"3\" role=\"button\" aria-label=\"NL Cares - Do you care?\" tabindex=\"0\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" alt=\"NL Cares - Do you care?\" src=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/slider\/cache\/53dd9edd0311bb565a3eedafbc88dbfe\/Slide-1.jpg\" width=\"240\" height=\"120\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" \/><\/picture><\/div><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"4\" role=\"button\" aria-label=\"Zorg voor Amsterdam\" tabindex=\"0\"><img decoding=\"async\" src=\"data:,\" alt style=\"visibility:hidden;\"><\/div><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"5\" role=\"button\" aria-label=\"Divosa - Simpel Switchen\" tabindex=\"0\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" alt=\"Divosa - Simpel Switchen\" src=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/slider\/cache\/0a64b3bfc7afa88a89a4d0a174344d23\/Slide-3.jpg\" width=\"240\" height=\"120\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" \/><\/picture><\/div><div class=\"n2-thumbnail-dot n2-style-2840da0471d42fe2fd2d7302d55cb2f2-dot \" data-slide-public-id=\"6\" role=\"button\" aria-label=\"Werkvoorbereider.nl\" tabindex=\"0\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" alt=\"Werkvoorbereider.nl\" src=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/slider\/cache\/084e605d571fac048792908e66987672\/Slide-5.jpg\" width=\"240\" height=\"120\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" \/><\/picture><\/div><\/div><\/div><div class=\"nextend-thumbnail-button nextend-thumbnail-previous\"><img decoding=\"async\" width=\"26\" height=\"26\" style=\"width:26px;transform:rotateZ(-90deg);\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"previous arrow\"><\/div><div class=\"nextend-thumbnail-button nextend-thumbnail-next\"><img decoding=\"async\" width=\"26\" height=\"26\" style=\"width:26px;transform:rotateZ(-90deg);\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-employer-branding\">About employer branding<\/h3>\n\n\n\n<p>A strong <strong>employer brand<\/strong> shows who you are as an employer, what you stand for and why people want to work for you in particular. Employer branding is important because it determines how potential and current employees perceive your organization and whether they are attracted to your employer brand in a competitive job market. Employer branding is important primarily because it helps attract and retain talent, and strengthens your organization&#8217;s distinctiveness.<\/p>\n\n\n\n<p>It is about how employees and candidates perceive the organization and how you differentiate yourself from other employers. Employer branding is therefore not just about recruiting, but about building an attractive, credible and distinctive employer image. Organizations need to profile themselves as an attractive employer in order to stand out in the labor market and create a positive image. We help you tell that story sharply &#8211; strategically, creatively and authentically.   <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-employer-branding\">What is employer branding?<\/h4>\n\n\n\n<p>Employer branding is the strategic approach by which your organization develops and promotes an attractive employer brand. The goal of employer branding is to make clear, both internally and externally, why your organization is attractive as an employer and to attract suitable talent in a targeted manner. You especially want to attract the people who fit well with your organization and match your employer branding and EVP. It shows (potential) employees what makes your company unique as a workplace, what its culture is, what you promise as an employer and why talent should feel at home with you.   <\/p>\n\n\n\n<p>A strong employer brand ensures that you stand out in a tight labor market, attract the right candidates and create internal pride and commitment. Employer branding responds to the wishes and expectations of the candidate, so that as an organization you are attractive to the talent you want to attract. The mission statement of the company plays an important role in this, because it underlines the core values and distinctiveness of the organization and thus strengthens the employer brand. It is the bridge between HR, communication and culture &#8211; and forms the basis for sustainable growth from your people.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis and optimization of your organizational culture, ambitions and current reputation<\/li>\n\n\n\n<li>Formulation of an <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/recruitment-marketing\/\">employer value proposition (EVP)<\/a>.<\/li>\n\n\n\n<li>Story development and key messages for internal and external communications<\/li>\n\n\n\n<li>Direction for visual and verbal translation of employer brand<\/li>\n\n\n\n<li>Advice on <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/trends\/content-strategy-ai-search-engines\/\">content strategy<\/a>, channels and formatsg<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-possible-applications\">Possible applications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns for recruitment or job market communication<\/li>\n\n\n\n<li>(Re)branding your employer brand<\/li>\n\n\n\n<li>Internal culture communication or onboarding<\/li>\n\n\n\n<li>EVP trajectories in the event of growth or merger<\/li>\n\n\n\n<li>Basis for work-by sites, social content or job postings: ensure consistency in each job posting and distribute job postings through various channels, such as social media, work-by sites and paid campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-approach-from-organizational-dna-to-employer-story\">Our approach: from organizational DNA to employer story<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Introduction &amp; intake<\/strong><br>We clearly identify your employer ambitions, target group and company culture.<\/li>\n\n\n\n<li><strong>Analysis &amp; EVP sessions<\/strong><br>We examine how employees see you as an employer and what makes you truly unique. We analyze the profile of your ideal employee and match the offer to what they are looking for. It&#8217;s all about showing why you are a good employer &#8211; think strong work culture and working conditions that matter.  <\/li>\n\n\n\n<li><strong>Proposition &amp; Story<\/strong><br>We formulate a compelling employer value proposition that resonates. We set clear goals and develop the story that sets your organization apart. <\/li>\n\n\n\n<li><strong>Visual &amp; Verbal Translation (optional)<\/strong><br>We provide direction on the right tone, style and formats for content, campaigns or internal use.<\/li>\n\n\n\n<li><strong>Advice for activation<\/strong><br>We help you with concrete steps to realization and internal anchoring. Investing in employer branding is essential for long-term success. <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-employer-branding-important\"><br>Why is employer branding important?<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>In a job market where talent is scarce and expectations are high, strong <strong>employer branding<\/strong> is not a luxury but a necessity. Employer branding begins even before there are job openings and is an ongoing process that is essential in today&#8217;s job market. Candidates no longer choose on position or salary alone &#8211; they want to work for organizations that match their values, ambitions and identity. Employer branding helps you make that match visible. Recruiters, existing employees and current staff play an important role as ambassadors of the employer brand. A good employer branding strategy and good employer branding contribute to attracting better applicants and retaining talent. Marketing and communication through various channels are essential to bring job vacancies and the employer brand to the attention of job seekers and candidates. In other words, employer branding focuses on the image of the organization among potential employees, while employee branding is about the perception and engagement of current employees; the two concepts are mutually reinforcing.       <\/p>\n\n\n\n<p>A powerful employer brand ensures that you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standing out among other employers with similar positions<\/li>\n\n\n\n<li>Attract the right employees &#8211; people who really fit with you and want to join your organization<\/li>\n\n\n\n<li>Makes employees more engaged, loyal and proud, leading to engaged employees and satisfied employees<\/li>\n\n\n\n<li>Achieves lower turnover and employee retention<\/li>\n\n\n\n<li>Attract and successfully integrate new talent, new associates and new employees<\/li>\n\n\n\n<li>Enhance your positive image and the reputation of the organization<\/li>\n\n\n\n<li>Differentiate you from competitors and strengthen your position in the marketplace over any competitor<\/li>\n\n\n\n<li>Be less dependent on expensive recruitment campaigns<\/li>\n\n\n\n<li>Directs internal communications, onboarding and culture development<\/li>\n\n\n\n<li>Underlines the importance of attractive fringe benefits in attracting and retaining employees<\/li>\n<\/ul>\n\n\n\n<p>Without clear employer branding, you are one of many. With a distinctive story and a strong proposition, you build a brand that not only appeals to customers, but also engages talent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-employer-value-proposition-evp-is-the-core-of-your-employer-brand\">Employer Value Proposition (EVP) is the core of your employer brand<\/h3>\n\n\n\n<p>The Employer Value Proposition (EVP) is at the heart of any strong employer branding strategy. It is the unique promise you make as an employer to both your current employees and potential candidates. With a powerful EVP, you show what makes your organization special and why talent should choose you. A strong EVP also contributes to the organization&#8217;s positive reputation, which is essential to being attractive to applicants and employees. At a time when strong employer branding is becoming increasingly important, a clear EVP helps you stand out and attract and retain the right people. It is the foundation on which you build a strong employer branding strategy and with which you convince future employees of your added value as an employer.     <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is an Employer Value Proposition?<\/h3>\n\n\n\n<p>An Employer Value Proposition (EVP) is the core message you use as an employer to communicate what you have to offer employees. It includes all the benefits, values and experiences that candidates, current employees and especially current employees can expect when they choose your organization. Think about things like development opportunities, company culture, work-life balance and unique terms of employment. A good employer value proposition is not only attractive to potential candidates, but also matches the wishes and needs of your current employees and current employees. This is how you build an employer brand that is authentic and credible, and that really appeals to people.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you develop a strong EVP?<\/h3>\n\n\n\n<p>Developing a strong EVP starts with listening carefully to your target audience. What do your current employees care about? What are potential candidates looking for in an employer? Through research, interviews and analysis of the labor market, you gain insight into these desires and expectations. You then translate the unique characteristics and advantages of your organization into a clear, distinctive message. This message forms the common thread in your employer branding strategy and is reflected in all your communications: from your website and social media to job ads and internal communications. In this way you ensure that your employer value proposition is not only on paper, but is also really experienced by everyone who comes into contact with your organization.      <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of effective EVPs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The role of current employees in employer branding<\/h3>\n\n\n\n<p>Current employees are the beating heart of a successful employer branding strategy. After all, they are the ones who experience and convey the company culture on a daily basis, both inside and outside the organization. A good employer branding strategy therefore not only considers attracting potential candidates, but also invests in engaging and valuing current staff. Satisfied and engaged employees are the best ambassadors of your employer brand: their experiences and stories provide an authentic image of the organization and make the difference for candidates orienting themselves to a new employer. By investing in the satisfaction and development of your current employees, you not only strengthen your internal bond, but also increase your appeal to potential candidates. Thus employer branding becomes a powerful tool to bind both existing and new talent to your organization.     <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Employees as ambassadors<\/h3>\n\n\n\n<p>A strong employer branding strategy actively deploys employees as ambassadors of the employer brand. When employees share their positive experiences via social media, in their network or during events, an authentic and credible image of the organization is created. This contributes to a strong and positive image, making potential candidates more likely to become interested in your company. By encouraging and facilitating employees to share their stories, for example with inspiring content or social media guidelines, you increase the reach and impact of your employer branding. A strong employer branding strategy ensures that employees feel proud to work for the organization and are eager to spread this enthusiasm. Thus, every employee becomes a valuable link in attracting the right candidates and building a strong employer.     <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement and internal communication<\/h3>\n\n\n\n<p>Engagement and clear internal communication are indispensable for a strong employer branding strategy. Employees who feel connected to the organization&#8217;s mission and values carry it out in their work and to the outside world. Regularly communicating the employer branding strategy, sharing successes and actively involving employees in initiatives creates a strong employer brand that is carried from within. A positive company culture, where employees feel heard and valued, is the basis for a rock-solid employer brand. This not only reflects on the current team, but also makes the organization more attractive to potential candidates. By investing in internal communication and engagement, you build an employer brand that is authentic, powerful and distinctive in the market.     <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is employer branding and why is it important?<\/strong><\/h2>\n\n\n\n<p>In a job market where talent is scarce and expectations are high, strong <strong>employer branding<\/strong> is not a luxury but a necessity. Employer branding begins even before there are job openings and is an ongoing process that is essential in today&#8217;s job market. Candidates no longer choose on position or salary alone &#8211; they want to work for organizations that match their values, ambitions and identity. Employer branding helps you make that match visible. Recruiters, existing employees and current staff play an important role as ambassadors of the employer brand. A good employer branding strategy and good employer branding contribute to attracting better applicants and retaining talent. Marketing and communication through various channels are essential to bring job vacancies and the employer brand to the attention of job seekers and candidates. In other words, employer branding focuses on the image of the organization among potential employees, while employee branding is about the perception and engagement of current employees; the two concepts are mutually reinforcing.       <\/p>\n\n\n\n<p>A powerful employer brand ensures that you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standing out among other employers with similar positions<\/li>\n\n\n\n<li>Attract the right employees &#8211; people who really fit with you and want to join your organization<\/li>\n\n\n\n<li>Makes employees more engaged, loyal and proud, leading to engaged employees and satisfied employees<\/li>\n\n\n\n<li>Achieves lower turnover and employee retention<\/li>\n\n\n\n<li>Attract and successfully integrate new talent, new associates and new employees<\/li>\n\n\n\n<li>Enhance your positive image and the reputation of the organization<\/li>\n\n\n\n<li>Differentiate you from competitors and strengthen your position in the marketplace over any competitor<\/li>\n\n\n\n<li>Be less dependent on expensive recruitment campaigns<\/li>\n\n\n\n<li>Directs internal communications, onboarding and culture development<\/li>\n\n\n\n<li>Underlines the importance of attractive fringe benefits in attracting and retaining employees<\/li>\n<\/ul>\n\n\n\n<p>Without clear employer branding, you are one of many. With a distinctive story and a strong proposition, you build a brand that not only appeals to customers, but also engages talent. <\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-employer-branding\"><br>Frequently asked questions about employer branding<\/h4>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-34e3ab5a wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between employer branding and recruitment?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Recruitment focuses on short-term candidate acquisition. Employer branding builds an attractive and recognisable employer brand in the long term\"}},{\"@type\":\"Question\",\"name\":\"Is employer branding only for very large companies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, especially for smaller organisations, it is also important to have a strong story as an employer. It helps to stand out and attract the right talent.\"}},{\"@type\":\"Question\",\"name\":\"How long does an employer branding process take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On average 4 to 6 weeks, depending on the depth and any visual translation.\"}},{\"@type\":\"Question\",\"name\":\"Can you also help with the creative translation into content or campaigns?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sure. We not only develop strategy, but also think about copy, visuals and formats.\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-1ccaddd9\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What is the difference between employer branding and recruitment?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Recruitment focuses on short-term candidate acquisition. Employer branding builds an attractive and recognisable employer brand in the long term<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-c547c07e\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Is employer branding only for very large companies?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>No, especially for smaller organisations, it is also important to have a strong story as an employer. It helps to stand out and attract the right talent.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-6d6b7964\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How long does an employer branding process take?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>On average 4 to 6 weeks, depending on the depth and any visual translation.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-c73fa74f\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Can you also help with the creative translation into content or campaigns?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Sure. We not only develop strategy, but also think about copy, visuals and formats.<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjWH1nO2RwrXBPgX-vl97Abd5LwRYTB931pL4C0T2kYuRQZ0viRS=s40-c-rp-mo-ba3-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Victor Mulder<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Bij Oma is het altijd gezellig.<br \/>OMA \u2013 kort voor <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam \u2013 voelt eigenlijk gewoon als thuis. Je krijgt wat te drinken, een hapje erbij, en ondertussen word je op slimme idee\u00ebn getrakteerd waar je echt wat aan hebt. Altijd een goed verhaal. En nog beter: Oma heeft altijd gelijk. Marketingadvies waar je niet omheen kunt. En waar je met plezier voor terugkomt. &#x2764;&#xfe0f;<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLDMdnOgQ3FwMrTMonQ7eoT42psqSMdzMKUixrToa_nDTGXzQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Merel de Deugd<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.<br \/>Team PlanB Media (Bert, Liesbeth en Merel)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIoD3qx-OcnY8SkvTcKmU4jSH7NVj9w2ZLPBkTsQJHop9wQjA=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Liane Foe<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Ik ben zeer goed geholpen door Online Marketing Amsterdam. Bedankt Jasper Hundepool en Michael Michel!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIVi7VX09Ap9YEFs95g9rXAAfqVikUlPZt85trdUk58GCU13g=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Oliver<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Zeer professioneel en creatief team! Ze denken echt mee en hebben onze online zichtbaarheid sterk verbeterd. Aanrader voor iedereen die op zoek is naar resultaatgerichte marketing.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUzSTM_b-kl3f8SHGNjBmkIN48q5SpMyBxZ24hRnuYvz3idCsD-YQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Delano Sookha<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">The guys at OMA, Michael and Jasper, are a dedicated and hardworking team.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Powerful employer branding shows who you are as an employer and why people choose you.<\/p>\n","protected":false},"author":1,"featured_media":6741,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-6743","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Work to build a strong employer brand with strategic employer branding. Direction, recruitment and culture. From \u20ac4,250.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"Powerful employer branding shows who you are as an employer and why people choose you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Amsterdam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T10:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/employer-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\",\"name\":\"Employer branding - Online Marketing Amsterdam\",\"isPartOf\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/employer-branding.jpg\",\"datePublished\":\"2025-07-03T20:29:04+00:00\",\"dateModified\":\"2025-07-24T10:22:32+00:00\",\"description\":\"Work to build a strong employer brand with strategic employer branding. 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