{"id":6803,"date":"2025-07-24T17:19:40","date_gmt":"2025-07-24T17:19:40","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=6803"},"modified":"2025-07-24T17:28:22","modified_gmt":"2025-07-24T17:28:22","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-a-strong-brand-identity-makes-your-brand-recognizable-and-meaningful\">A strong brand identity makes your brand recognizable and meaningful<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Merkidentiteit-video.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-brand-activation\">About brand activation<\/h3>\n\n\n\n<p>A powerful <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity-2\/\">brand identity<\/a> translates who you are into how you come across. It is the visual, verbal and strategic expression of your brand (also known as &#8220;brand identity&#8221;). A consistent identity builds trust, gets you noticed in the marketplace and sticks in the minds of your target audience. We help build brands that exude character &#8211; with a sharp message, a distinct look and feel, a strong <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/websitedevelopment\/\">visual brand identity<\/a> and a clear <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-story\/\">brand story<\/a>. A clear brand identity is an important part of a successful branding strategy.    <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-description-brand-identity\">Description brand identity<\/h4>\n\n\n\n<p>Your brand identity is the way your brand comes to life: visually, substantively and emotionally. It is the sum of colors, typography, tone of voice, photography, design language, logo and all the other expressions that make your brand recognizable. These visual elements and verbal elements are used to convey the characteristics and associations of the brand. A brand name and visual style contribute to the recognition and differentiation of your brand. But it is also about what you radiate, what you say and how you communicate &#8211; online and offline.    <\/p>\n\n\n\n<p>Strong brands are distinguished by their reliability and a distinct identity that makes clear what the brand stands for. A consistent brand identity creates recognition and distinctiveness. Customers know what to expect from you. Through brand thinking, consumers form an opinion based on the characteristics of the product or service. For example: a product or service such as an electric car that responds to the target group&#8217;s need for sustainability and innovation. And this is essential at a time when brands are being judged and compared at lightning speed. Your identity is the foundation on which your brand is built &#8211; from campaign to <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/customer-journey\/\">customer journey<\/a>.      <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect:<\/h4>\n\n\n\n<p>Developing a strong brand identity starts with answering the following questions during the intake.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand identity session or intake: during this session, the following questions are asked to get the brand identity in focus.<\/li>\n\n\n\n<li>Elaboration of brand values, brand personality and core message<\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/visual-identity\/\">Visual identity<\/a>: colors, typography, logo direction, form language<\/li>\n\n\n\n<li>Verbal identity: tone of voice, copy guidelines, brand story and payoff<\/li>\n\n\n\n<li>Brandingguide or brandbook (digital and\/or print)<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-examples-of-applications-of-visual-elements\">Examples of applications of visual elements<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New brands or rebranding projects<br>A new brand identity is essential when launching a new brand or implementing a rebrand. It allows you to clearly distinguish yourself from other brands on the market by using unique visual and emotional elements. This increases recognition and loyalty among your target audience. Also when entering new markets, a strong brand identity helps to successfully introduce the brand and build trust with new target groups.   <\/li>\n\n\n\n<li>Visual upgrade for existing brands<br>A brand identity can help existing brands modernize their look and stay relevant in a changing market.<\/li>\n\n\n\n<li>Consistent brand identity for campaigns or content formats<br>A clear brand identity ensures consistency across all communications, from campaigns to social media.<\/li>\n\n\n\n<li>Branding when merging, acquiring or repositioning<br>When merging, acquiring or repositioning, a new brand identity is important to convey the shared values and vision and to strengthen your position in relation to other brands.<\/li>\n\n\n\n<li>Creative guideline for design, copy, video or socials<br>A brand identity provides guidance for all creative expressions so that design, copy, video and socials are always recognizable and distinctive.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-approach-to-brand-identity\"><br>Our approach to brand identity<\/h4>\n\n\n\n<p>Our approach is an effective way to achieve a strong brand identity:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kick-off &amp; identity session<\/strong> &#8211; We dive into the essence of your brand, vision and target audience.<\/li>\n\n\n\n<li><strong>Analysis &amp; positioning<\/strong> &#8211; We lay the strategic groundwork, aligned with your brand story.<\/li>\n\n\n\n<li><strong>Creative elaboration<\/strong> &#8211; In this phase you will develop with us an appropriate visual and verbal identity.<\/li>\n\n\n\n<li><strong>Delivery &amp; guidelines<\/strong> &#8211; You will receive a branding document that is easy to implement.<\/li>\n\n\n\n<li><strong>Follow-up steps<\/strong> &#8211; If desired, we assist in translation to resources or campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-a-brand-identity-important\"><br>Why is a brand identity important?<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>IA good brand identity is more than just a pretty logo or slick design. It is a strategic tool that determines how your brand is seen, experienced and remembered. At a time when brands are increasingly &#8216;just good&#8217;, it is the identity that makes the difference. It is therefore essential to clearly define and communicate your brand identity so that you occupy a distinctive and recognizable position in the market. It makes you recognizable, credible and relevant.    <\/p>\n\n\n\n<p>Without a clear brand identity, chances are your communications will come across as inconsistent or incoherent. That creates confusion, lack of trust and missed opportunities. A strong identity, on the other hand, makes choices easier, provides guidance for your marketing team and creates an emotional connection with your target audience.  <\/p>\n\n\n\n<p>An effective brand identity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Makes your brand visually and verbally recognizable<\/li>\n\n\n\n<li>Supports your positioning and brand story<\/li>\n\n\n\n<li>Ensures consistency in all communications<\/li>\n\n\n\n<li>Increases brand equity, loyalty and conversion<\/li>\n\n\n\n<li>Provides a clear capstone for all communications and design<\/li>\n<\/ul>\n\n\n\n<p>A strong brand identity grows with your brand &#8211; forming the backbone of everything you do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verbal identity: the power of language in your brand<\/h2>\n\n\n\n<p>A brand&#8217;s verbal identity is the way the brand communicates with its target audience. It goes beyond just what you say; it&#8217;s about the tone of voice, choice of words and style with which you convey your message. A strong verbal identity ensures that your brand not only sounds recognizable, but also exudes its own personality.  <\/p>\n\n\n\n<p>Whether you choose an informal, accessible tone or a more businesslike and knowledgeable approach: the way you communicate determines how people perceive your brand. By consistently using the same tone of voice in all communications, from social media to customer service, you build trust and recognition. <\/p>\n\n\n\n<p>A good brand identity always includes a clear verbal identity. It is essential to formulate what words, phrases and style fit your brand so that your message is always consistent with your organization&#8217;s values and character. This way you create clarity not only for your target audience, but also for everyone who communicates on behalf of the brand.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The customer journey and brand experience<\/h2>\n\n\n\n<p>The customer journey is the route a customer takes from the first moment of contact until well after the purchase. During this journey, the customer forms an image of your brand based on all interactions and experiences. A strong brand identity ensures that these experiences are positive, recognizable and consistent, regardless of channel or time.  <\/p>\n\n\n\n<p>How your brand is experienced determines whether customers feel connected and come back. Models such as the brand equity model and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brandarchetypes\/\">brand archetypes<\/a> offer insight into how you build brand equity and what role your brand plays in the lives of your target audience. By using these models, you can better understand the customer journey and focus on creating a brand experience that fosters trust and loyalty.  <\/p>\n\n\n\n<p>So creating a strong brand identity is important not only for recognition, but also for optimizing the overall customer experience. This is how you build a brand that not only stands out, but also sticks around. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Models of brand identity: frameworks and insights<\/h2>\n\n\n\n<p>Developing a strong brand identity requires a thoughtful approach. Various models and frameworks can help with this. The brand key model, the golden circle and the brand identity prism are well-known examples that provide structure for formulating the essence of your brand.  <\/p>\n\n\n\n<p>These models help you focus on your brand&#8217;s mission, vision, personality and core values. By clearly defining these different elements, you can create a consistent and distinctive brand identity. They provide guidance when making choices and ensure that your brand always communicates from the same basis, regardless of the channel or expression.  <\/p>\n\n\n\n<p>Using these frameworks makes it easier to position, understand and grow your brand into a successful brand that stands out from competitors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The golden circle: start with why<\/h2>\n\n\n\n<p>The golden circle is a powerful model that helps you discover and communicate the core of your brand identity. The model, developed by Simon Sinek, consists of three layers: why, how and what. <\/p>\n\n\n\n<p>The &#8220;why&#8221; layer revolves around your brand&#8217;s mission and vision: why do you do what you do? This forms the heart of your brand and gives direction to everything you undertake. The &#8216;how&#8217; layer describes how you realize this mission and vision, for example, through unique processes, values or a specific approach. Finally, there is the &#8216;what&#8217; layer: the products or services you offer.   <\/p>\n\n\n\n<p>A strong brand identity always starts with the &#8220;why. By starting with the deeper motivations of your brand, you create an inspiring message that touches and connects people. This is how you build a brand that not only sells products, but also occupies a meaningful place in the lives of your target audience.  <\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-brand-identity\"><br>Frequently asked questions about brand identity<\/h2>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-f8628486 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does developing a brand identity cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Investment starts from \u20ac4,250 excluding VAT. This includes strategy, creation and delivery of brand documents. For larger brands or customised projects, we are happy to provide a customised quote.\"}},{\"@type\":\"Question\",\"name\":\"Wat is het verschil tussen merkidentiteit en huisstijl?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Een huisstijl is onderdeel van je merkidentiteit, maar niet hetzelfde. Merkidentiteit gaat ook over tone of voice, merkpersoonlijkheid en strategische keuzes. De huisstijl is de visuele vertaling hiervan.\"}},{\"@type\":\"Question\",\"name\":\"Can I also combine this with brand strategy or positioning?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sure! In fact, we recommend always linking brand identity to positioning and strategy - for a powerful, consistent brand foundation.\"}},{\"@type\":\"Question\",\"name\":\"How long does the brand identity process take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On average, around 4 to 6 weeks, depending on the complexity and number of feedback rounds.\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-062e2fb1\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What does developing a brand identity cost?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Investment starts from \u20ac4,250 excluding VAT. This includes strategy, creation and delivery of brand documents. For larger brands or customised projects, we are happy to provide a customised quote.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-ace01313\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Wat is het verschil tussen <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketing-strategy\/\">merkidentiteit<\/a> en huisstijl?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Een huisstijl is onderdeel van je merkidentiteit, maar niet hetzelfde. Merkidentiteit gaat ook over tone of voice, merkpersoonlijkheid en strategische keuzes. De huisstijl is de visuele vertaling hiervan.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-d808ded4\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Can I also combine this with <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brandstrategy\/\">brand strategy<\/a> or positioning?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Sure! In fact, we recommend always linking brand identity to positioning and strategy &#8211; for a powerful, consistent brand foundation.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-f36a46b1\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How long does the brand identity process take?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>On average, around 4 to 6 weeks, depending on the complexity and number of feedback rounds.<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjWajq2k_tJ8lTHBthKEr0a5yH9bCVphXGjhZPH7BoE7XXNY1rI=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Ferdi Verlaan<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUNbqsYm99S7lVvxgLqqgrgSVmp2Ol0avz-3xzJE5Be_eJJ6XUjgw=s40-c-rp-mo-ba6-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Robin Jansen Hendriks, Local Minded<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLDMdnOgQ3FwMrTMonQ7eoT42psqSMdzMKUixrToa_nDTGXzQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Merel de Deugd<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.<br \/>Team PlanB Media (Bert, Liesbeth en Merel)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIfiLkq6xH4mnuhi9Mye6LO1Iy_SMJGh3GE85Ubs0cTUJM0JA=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Sonja Meijer<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Echt super blij met het resultaat! Ze weten hoe het werkt en het zijn fijne mensen om mee te werken.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocII7rJrXA3Moyin9odzmYvu9D2atH97B1DN3EjReUtptSzlnQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">brigitte roodveldt<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A strong brand identity is the visual and content translation of who you are as a brand. It ensures recognition, credibility and consistency across all channels. OMA helps you develop an identity that fits, convinces and sticks &#8211; from strategy to design.  <\/p>\n","protected":false},"author":3,"featured_media":6805,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-6803","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand identity - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Build a strong brand identity that stands out and sticks. OMA helps you with strategy, design and tone of voice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand identity - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"A strong brand identity is the visual and content translation of who you are as a brand. It ensures recognition, credibility and consistency across all channels. 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