{"id":6900,"date":"2025-07-29T12:48:46","date_gmt":"2025-07-29T12:48:46","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=6900"},"modified":"2025-07-29T12:56:38","modified_gmt":"2025-07-29T12:56:38","slug":"go-to-market-strategy","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/","title":{"rendered":"Go-to-market strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-go-to-market-strategy-for-a-fast-and-successful-market-launch\">Go-to-market strategy for a fast and successful market launch<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Go-to-market-strategie-vid.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-go-to-market-strategy\">About go-to-market strategy<\/h3>\n\n\n\n<p>A strong go-to-market strategy (GTM strategy) is the bridge between your brand and the marketplace. It determines how, where and when to launch your product or service &#8211; with maximum impact and minimum waste. Whether it&#8217;s a new proposition, service or market segment, we help you launch quickly, effectively and strategically.  <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-a-go-to-market-strategy\">What is a go-to-market strategy?<\/h4>\n\n\n\n<p>A go-to-market strategy is a concrete plan of action you use to successfully market a product, service or brand introduction. It includes identifying the right target group and market opportunities, your positioning, marketing approach, sales strategy and channels. This is how you ensure that your offering is not only good, but also reaches the right people &#8211; at the right time and through the right touch points.  <\/p>\n\n\n\n<p>An effective GTM strategy combines analysis, creativity and planning. Setting a clear goal is essential here, so you can measure success and make targeted adjustments. You avoid noise, fragmentation or wrong investments. Instead, you work with focus, speed and impact. Whether you&#8217;re a start-up, scale-up or established brand &#8211; a GTM strategy accelerates your growth.    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience research and segmentation: identifying the needs of the target audience and developing personas to understand different segments and their specific needs and problems.<\/li>\n\n\n\n<li>Analysis of market and competition<\/li>\n\n\n\n<li>Value proposition and positioning<\/li>\n\n\n\n<li>Channel and touchpoint strategy<\/li>\n\n\n\n<li>Campaign approach or launch plan<\/li>\n\n\n\n<li>KPIs, timing and roadmap<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sample-applications\">Sample applications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction of new products or services<\/li>\n\n\n\n<li>Launch into a new market or target market<\/li>\n\n\n\n<li>Rebranding or repositioning<\/li>\n\n\n\n<li>International expansion<\/li>\n\n\n\n<li>Temporary campaigns with clear commercial goals<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-working-method\"><strong>Our working method<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intake &amp; briefing<\/strong> &#8211; We delve into your proposition, ambition and market context.<\/li>\n\n\n\n<li><strong>Research &amp; Analysis<\/strong> &#8211; We gather insights about your target audience, market and competitors, using various methods and tools to obtain relevant data.<\/li>\n\n\n\n<li><strong>Strategy &amp; construction<\/strong> &#8211; We develop a GTM strategy with clear choices in positioning, channels and timing.<\/li>\n\n\n\n<li><strong>Creative translation (optional)<\/strong> &#8211; We help transform your GTM strategy into communication or campaign.<\/li>\n\n\n\n<li><strong>Feedback &amp; fine-tuning<\/strong> &#8211; You will receive a concrete plan of action, tailored to your team and goals, where we support the team in implementing the plan.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-complete-go-to-market-strategy-from-concept-to-commercial-success\">Complete Go-to-Market Strategy: from concept to commercial success<\/h3>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<h4 class=\"wp-block-heading\" id=\"h-launch-smarter-grow-faster\">Launch smarter. Grow faster. <\/h4>\n\n\n\n<p>A strong GTM strategy determines whether your new product successfully markets or fails within the first year. In doing so, it is essential to determine whether your product is a good fit for the market so that your offering meets the needs and wants of your target audience. The right go to market approach helps you reach potential customers, beat competition and achieve measurable growth &#8211; without wasted time and budget.  <\/p>\n\n\n\n<p>This practical plan is designed for companies who want to strategically position their new products, effectively reach their ideal customers and ultimately sell their product successfully. Are you ready to transform your product launch from guesswork to guaranteed success? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-get-in-this-go-to-market-strategy\">What you get in this Go-to-Market Strategy<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A comprehensive plan for successful market entry<\/strong>: Discover how to conduct market research, develop your ideal customer profile and analyze competitors without making costly mistakes.<\/li>\n\n\n\n<li><strong>Proven frameworks for positioning and pricing strategy<\/strong>: Learn how to create your value proposition, select the right channels and build your marketing plan.<\/li>\n\n\n\n<li><strong>Practical aspects of GTM implementation<\/strong>: From <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">email marketing<\/a> to social media campaigns &#8211; concrete tactics that have made other brands millions and how successful campaigns are actually realized.<\/li>\n\n\n\n<li><strong>Account based marketing and lead generation<\/strong>: Strategies to achieve your specific goals, develop effective sales strategies and optimize your sales strategy.<\/li>\n\n\n\n<li><strong>Measurable KPIs and optimization<\/strong>: Tools and methods to adjust your go to market strategy and achieve continuous growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who this Go-to-Market Strategy is for<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneurs <strong>launching<\/strong> a <strong>new product<\/strong> without gambling<\/li>\n\n\n\n<li>Marketing professionals looking to optimize their <strong>product launches<\/strong> <\/li>\n\n\n\n<li>Companies looking to enter a <strong>new market<\/strong> with a solid strategy<\/li>\n\n\n\n<li>Teams looking to <strong>align<\/strong> their sales and marketing<\/li>\n<\/ul>\n\n\n\n<p>You don&#8217;t need expensive consultants or complex tools. You just need a proven method that takes into account your specific needs and target audience. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a strong GTM strategy is crucial now<\/h2>\n\n\n\n<p>Product development alone is not enough. Without the right go to market approach, even brilliant products go unnoticed. A solid strategy helps you understand what specific problems your product solves, how to reach your ideal customers, and how to analyze and beat your competition and rival.  <\/p>\n\n\n\n<p>By investing in a thoughtful go to market strategy now, you&#8217;ll save months of guesswork and avoid costly weaknesses in your launch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Fit: The Basis for Success<\/h2>\n\n\n\n<p>Market fit is the foundation of any successful go-to-market strategy. It&#8217;s all about deeply understanding the specific needs and challenges within your market, and developing a product or service that fits them perfectly. Without a good market fit, it is virtually impossible to successfully launch a new product or establish a strong position among other brands.  <\/p>\n\n\n\n<p>To determine whether your product or service really fits the market, it is essential to examine the specific problems you solve for your potential customers. Analyze use cases: in what ways and situations will customers use your product? In doing so, look not only at the functional benefits, but also at the emotional and practical aspects that are important to your target audience.  <\/p>\n\n\n\n<p>A solid strategy for market fit always starts with thorough market research. Use social media, surveys and interviews to find out what your ideal customer profile is and what needs exist in the market. By combining these insights with a keen analysis of the competition, you can determine how your product stands out from other brands and where your unique value lies.  <\/p>\n\n\n\n<p>Pricing strategy also plays a big role in market fit. Make sure your pricing matches market expectations and the value you offer. Consider how your products are sold and through which channels you can best reach the market. Consider a mix of sales, email marketing, social media and other distribution channels that fit your target market.   <\/p>\n\n\n\n<p>Setting specific goals and developing a marketing plan to match them is crucial to making your go-to-market strategy successful. By continuously assessing whether your product still meets the needs of the market and making adjustments as needed, you will strengthen your position and increase your chances of growth. <\/p>\n\n\n\n<p>In the next chapter, we take a closer look at the practical application of go-to-market strategies. We show how companies have developed their strategies, which campaigns and channels they have deployed, and how they have strengthened their market position by responding intelligently to the needs of their ideal customers. <\/p>\n\n\n\n<p>Remember: a strong go-to-market strategy does not stop with the launch of a new product. It is an ongoing process of innovating, adapting and strengthening so that your company not only successfully enters the market, but also continues to grow and stay relevant. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 7 Essential GTM Strategies.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-market-validation-and-ideal-customer-profile\">1. Market Validation and Ideal Customer Profile.<\/h3>\n\n\n\n<p>Learn how to validate your market, identify your ideal customers and identify their specific needs. Includes developing personas and defining use cases. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Competitive Analysis and Positioning.<\/h3>\n\n\n\n<p>Discover how to analyze your competitors, identify their weaknesses and strategically position your product to win.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Value proposition and Messaging<\/h3>\n\n\n\n<p>Create compelling messages that resonate with your target audience and clearly communicate how your product solves their problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Channel Strategy and Distribution<\/h3>\n\n\n\n<p>Determine which channels &#8211; from social media to events &#8211; best suit your product and customers, and how you will use them effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Pricing Strategy and Commercial Planning.<\/h3>\n\n\n\n<p>Develop a pricing strategy that considers market position, customer value and competition, plus tactics for sales and lead generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Marketing and Content Marketing Campaigns<\/h3>\n\n\n\n<p>From email marketing to ads &#8211; learn how to develop integrated campaigns that create brand awareness and drive conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Implementation and Optimization.<\/h3>\n\n\n\n<p>Bring everything together into an executable plan, set KPIs and create feedback loops for continuous improvement of your marketing strategy.<\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><br>Frequently Asked Questions<\/h3>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-1584c9d0 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does this work for B2B and B2C products?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. The methodology includes specific adjustments and examples for both markets, including account-based marketing for B2B.\"}},{\"@type\":\"Question\",\"name\":\"How long does implementation take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most companies see concrete results within 30 days by following the phased approach.\"}},{\"@type\":\"Question\",\"name\":\"Do I need a large marketing budget?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. We show you how to achieve maximum impact with limited resources through smart channel and tactic selection.\"}},{\"@type\":\"Question\",\"name\":\"Is this suitable for my sector?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The frameworks have been successfully tested in tech, retail, services and product companies. Sector-specific examples are included.\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-cc7d2a7c\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Does this work for B2B and B2C products?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Yes. The methodology includes specific adjustments and examples for both markets, including <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/icp-and-segmentation\/account-based-marketing\/\">account-based marketing<\/a> for B2B.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-091b0000\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How long does implementation take?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Most companies see concrete results within 30 days by following the phased approach.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-e0a586f9\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Do I need a large marketing budget?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>No. We show you how to achieve maximum impact with limited resources through smart channel and tactic selection.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-6e21243f\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Is this suitable for my sector?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>The frameworks have been successfully tested in tech, retail, services and product companies. Sector-specific examples are included.<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIVSH0zKkeSDAMhaV5bGUDjg7yUsbJMk_XfpsLy3z_-9c2dQQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Robbert Huisman<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUNbqsYm99S7lVvxgLqqgrgSVmp2Ol0avz-3xzJE5Be_eJJ6XUjgw=s40-c-rp-mo-ba6-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Robin Jansen Hendriks, Local Minded<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVHqq8VasptmfVySwAPKtk0OiOiVQ_f8d_PtE59F9p0zbOIHva9=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">bobbie hondeveld<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJHYHdyTKKbAeMmVP9Rp2lXVl8bF59nqe1bKlemP8_lMtOOUw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Zakenreis Magazine<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Heel blij met jullie professionele hulp en prettige samenwerking het afgelopen jaar, een dikke 10!<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Value Proposition Canvas is the tool to perfectly align your brand promise with customer needs. OMA guides you step by step &#8211; from insight to impact &#8211; so that your brand touches more, converts more and becomes more relevant. <\/p>\n","protected":false},"author":3,"featured_media":6904,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-6900","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go-to-market strategy - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Fast and effective go-to-market? Discover our smart approach to a successful go-to-market strategy. Focused on impact and growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go-to-market strategy - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"The Value Proposition Canvas is the tool to perfectly align your brand promise with customer needs. OMA guides you step by step - from insight to impact - so that your brand touches more, converts more and becomes more relevant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Amsterdam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T12:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Go-to-market-strategie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/\",\"name\":\"Go-to-market strategy - Online Marketing Amsterdam\",\"isPartOf\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/go-to-market-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/07\/Go-to-market-strategie.jpg\",\"datePublished\":\"2025-07-29T12:48:46+00:00\",\"dateModified\":\"2025-07-29T12:56:38+00:00\",\"description\":\"Fast and effective go-to-market? 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