{"id":7069,"date":"2025-07-30T18:13:29","date_gmt":"2025-07-30T18:13:29","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=7069"},"modified":"2025-07-30T18:38:20","modified_gmt":"2025-07-30T18:38:20","slug":"ui-desgign","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/ui-desgign\/","title":{"rendered":"UI design"},"content":{"rendered":"
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UI design: visually appealing, functionally designed<\/h2>\n\n\n
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About UI design<\/h3>\n\n\n\n

UI<\/a> design (User Interface design) focuses on the visual side of digital products. It determines how your platform, app or website looks and feels. Colors, typography, buttons, icons, white space – everything comes together in a visual interface that is intuitive and attractive. UI design is the shell with which users interact on a daily basis. Well-designed UI strengthens your brand, increases ease of use and triggers action. <\/p>\n\n\n\n

UI design and UX design are closely linked and together provide an optimal user experience.<\/p>\n\n\n

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An effective UI design is never created overnight. It is designed based on a thoughtful brand positioning<\/a> and visual strategy. At OMA, we always build UI design on a prior UX design journey. <\/p>\n\n\n\n

What is user interface design?<\/h4>\n\n\n\n

UI design is the design of all the visual elements a user interacts with. Consider the look and feel, interactivity and consistency throughout the system. Buttons, forms and navigation are essential parts of the user interface in this regard. Where UX design is all about user experience and flow, UI design takes care of aesthetics and recognition. Together, they are the key to successful digital products. <\/p>\n\n\n\n

What to expect<\/h4>\n\n\n\n