{"id":7166,"date":"2025-07-31T15:31:11","date_gmt":"2025-07-31T15:31:11","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=7166"},"modified":"2025-07-31T17:08:01","modified_gmt":"2025-07-31T17:08:01","slug":"microsite","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/microsite\/","title":{"rendered":"Landing page"},"content":{"rendered":"
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Landing pages that convert, activate, persuade and include a clear call to action<\/h2>\n\n\n\n
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About landing pages<\/h3>\n\n\n\n

A good landing page<\/a> is designed for one purpose: conversion. A landing page focuses on a specific goal and target audience so that the message is clear and relevant. Whether it’s a lead form, download, registration or purchase – an effective landing page steers the visitor purposefully to the right action. Through smart UX design, compelling content and a clear structure, every click becomes an opportunity for results. <\/p>\n\n\n\n

The success of a landing page depends on how well it focuses on the clearly defined goal and specific audience.<\/p>\n\n\n

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What is a landing page?<\/h3>\n\n\n\n

A landing page is a standalone Web page that visitors enter through campaigns, advertisements or e-mail. Other channels visitors can come from are social media and search results. Unlike a regular page, a landing page has one focus: convert. That means minimal distractions, clear call-to-actions and a structure that inspires trust. OMA develops landing pages that load quickly, are responsive and are optimized for campaigns in Google Ads<\/a>, LinkedIn<\/a> and Meta Ads. <\/p>\n\n\n\n

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In doing so, we combine our expertise in UX design, UI<\/a> design, copywriting and conversion-oriented design. Often a landing page comes out of a design thinking<\/a> process or is the end product of a proposition or brand positioning<\/a>. In other words, a landing page differs from a homepage or other page in that it is entirely focused on one specific goal, whereas a homepage or other pages often offer multiple functions and inputs. You need a landing page when you want to drive targeted traffic to a specific action, such as for lead generation or promoting a campaign. Microsites and performance campaigns also often run on a series of landing pages, as opposed to other pages such as the homepage that are more general in nature. <\/p>\n\n\n\n

What to expect from a good landing page<\/h4>\n\n\n\n