{"id":7191,"date":"2025-07-31T17:44:18","date_gmt":"2025-07-31T17:44:18","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=7191"},"modified":"2025-07-31T18:06:23","modified_gmt":"2025-07-31T18:06:23","slug":"user-flow","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/user-flow\/","title":{"rendered":"User flow"},"content":{"rendered":"
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User flow is the roadmap to smart interaction<\/h2>\n\n\n\n
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Example of a user flow component<\/figcaption><\/figure>\n\n\n\n

About user flows<\/h3>\n\n\n\n

A good user flow is the invisible structure that determines how a user moves through your digital product. A user flow is often represented in a diagram to provide insight into how users navigate through the product. It visualizes what steps someone takes from entry to conversion and shows how users navigate through different parts of a digital environment. Whether it’s a simple lead generator or a complex application – with a thoughtful user flow, you create an optimal structure for user experience and ensure that every click is logical and effective. <\/p>\n\n\n

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At Online Marketing<\/a> Amsterdam, we often develop and design user flows as part of a broader UX design process, including wireframes, functional design, interfaces and navigational structure. Designing user flows is essential for creating effective interfaces. But in some cases, a full UX journey is not necessary. Instead, for smaller websites or campaign pages, we take a lean approach: a stand-alone user flow path that serves as the basis for UI<\/a> design and technical realization. This way we think along with the scope, complexity and budget of our clients. <\/p>\n\n\n\n

What to expect<\/h4>\n\n\n\n