{"id":792,"date":"2025-07-03T21:54:30","date_gmt":"2025-07-03T21:54:30","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/services\/advertising-campaigns-google-meta\/merkpositionering\/"},"modified":"2025-07-24T10:34:33","modified_gmt":"2025-07-24T10:34:33","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-positioning\/","title":{"rendered":"Brand positioning"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-stand-out-with-a-clear-strategic-position-that-attracts-the-right-audience\">Stand out with a clear, strategic position that attracts the right audience<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-brand-positioning\">About brand positioning<\/h3>\n\n\n\n<p>A clearly positioned brand attracts the right customers, stands out in the market, and builds long-term trust. Brand positioning is the foundation of your marketing strategy \u2014 it defines who you are, who you serve, and why it matters. At OMA, we help define your brand positioning with sharp strategy, creative thinking, and a focus on growth.<\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-brand-positioning\">What is brand positioning?<\/h4>\n\n\n\n<p>Brand positioning is about claiming a unique, relevant, and recognizable place in the mind of your audience. It\u2019s more than just a slogan or a logo \u2014 it\u2019s about clearly defining your brand\u2019s core values, promise, message, and tone. Together, we make your brand visible, compelling, and consistent across every touchpoint.<br><br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-depth <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/icp-and-segmentation\/audience-level-segmentation\/\">target audience research<\/a> &amp; competitor analysis<\/li>\n\n\n\n<li>Strategic brand positioning workshops<\/li>\n\n\n\n<li>Formulation of brand promise, core messaging &amp; tone of voice<\/li>\n\n\n\n<li>Proposition development and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-story\/\">brand story<\/a><\/li>\n\n\n\n<li>Optional: visual direction or concept sketch<br><br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-example-applications\">Example applications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning for new brands or startups<\/li>\n\n\n\n<li>Repositioning of existing brands<\/li>\n\n\n\n<li>Internal brand alignment (for teams &amp; culture)<\/li>\n\n\n\n<li>Foundation for campaigns or brand communication<\/li>\n\n\n\n<li>Input for <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity\/\">brand identity<\/a> and design development<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-process-from-insights-to-impact\"><br>Our process: from insights to impact<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intake &amp; briefing<\/strong> We dive into your brand, goals, and challenges. What do you want to stand for?<\/li>\n\n\n\n<li><strong>Research &amp; analysis<\/strong> We uncover insights about your market, audience, and competitors.<\/li>\n\n\n\n<li><strong>Strategic development<\/strong> We translate findings into a unique positioning, value proposition, and messaging.<\/li>\n\n\n\n<li><strong>Delivery &amp; presentation<\/strong> You receive a clear brand positioning document and creative direction.<\/li>\n\n\n\n<li><strong>Feedback &amp; next steps<\/strong> We refine the result together and advise on implementation.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-brand-positioning-and-why-is-it-important\"><br>What is brand positioning and why is it important?<\/h4>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>A strong&nbsp;<strong>brand positioning<\/strong>&nbsp;determines how your brand is perceived, remembered, and preferred \u2014 not just today, but in the long term. It\u2019s the strategic compass that shapes how people talk about you, what you stand for, and why customers trust you over others. Without clear brand positioning, even the most beautifully designed brand risks becoming invisible in a saturated market.<\/p>\n\n\n\n<p><strong>Brand positioning<\/strong>&nbsp;is about creating a unique and compelling space for your brand in the minds of your ideal audience. It defines your identity, value proposition, and the emotional and rational reasons why people should care about your brand. In today\u2019s fragmented landscape, where attention is short and options are endless, positioning gives your brand&nbsp;<strong>clarity, consistency, and credibility<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-than-just-a-tagline-the-strategic-foundation-for-your-brand\">More than just a tagline \u2014 the strategic foundation for your brand<\/h4>\n\n\n\n<p>Many brands mistake branding for positioning. But while your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/visual-identity\/\">visual identity<\/a> and tone of voice are important, they are expressions \u2014 not the strategy.&nbsp;<strong>Brand positioning is the underlying logic<\/strong>: who you are, what you believe, what you promise, and how that makes a difference for your audience. It\u2019s about making deliberate choices that align with your business goals, customer needs, and market opportunities.<\/p>\n\n\n\n<p>An effective brand position answers key questions:<\/p>\n\n\n\n<p>\u2013 What role does your brand play in people\u2019s lives?<br>\u2013 Why should someone choose you instead of a competitor?<br>\u2013 What emotions, values or associations do you want to evoke?<br>\u2013 How do you want to be remembered?<\/p>\n\n\n\n<p>By answering these questions strategically, you lay the groundwork for every future marketing decision \u2014 from content creation to campaign messaging, from sales conversations to social media tone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-does-brand-positioning-matter-now-more-than-ever\">Why does brand positioning matter now more than ever?<\/h3>\n\n\n\n<p>We live in an era of&nbsp;<strong>information overload and commoditization<\/strong>. Customers are overwhelmed with choices and skeptical of vague promises. Brands that don\u2019t stand for something specific, relevant and believable quickly fade into the background.<\/p>\n\n\n\n<p>But brands that know exactly who they are \u2014 and consistently communicate it \u2014 are the ones that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create emotional connections<\/strong>&nbsp;beyond product or price<\/li>\n\n\n\n<li><strong>Build loyal communities<\/strong>&nbsp;around shared values and identity<\/li>\n\n\n\n<li><strong>Differentiate meaningfully<\/strong>, even in highly competitive markets<\/li>\n\n\n\n<li><strong>Accelerate decision-making<\/strong>&nbsp;for both customers and internal teams<\/li>\n\n\n\n<li><strong>Grow with intention<\/strong>, rather than trial and error<\/li>\n<\/ul>\n\n\n\n<p>Whether you\u2019re launching a new brand, pivoting your business, or refreshing your story,&nbsp;<strong>brand positioning is the foundation that everything else rests on<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-strong-brand-positioning-achieve\">What does strong brand positioning achieve?<\/h3>\n\n\n\n<p>Done well, brand positioning delivers both strategic clarity and commercial impact. It helps your internal team align around a shared narrative, and empowers your customers to understand \u2014 and believe in \u2014 your promise.<\/p>\n\n\n\n<p>A sharp brand position:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shapes your strategic direction<\/strong>&nbsp;\u2013 All brand decisions become clearer and more consistent.<\/li>\n\n\n\n<li><strong>Increases brand awareness and relevance<\/strong>&nbsp;\u2013 Your message cuts through noise and sticks.<\/li>\n\n\n\n<li><strong>Drives customer preference<\/strong>&nbsp;\u2013 People don\u2019t just notice you, they choose you.<\/li>\n\n\n\n<li><strong>Enhances emotional connection<\/strong>&nbsp;\u2013 You build relationships, not just transactions.<\/li>\n\n\n\n<li><strong>Supports long-term scalability<\/strong>&nbsp;\u2013 A strong position evolves with your business.<\/li>\n<\/ul>\n\n\n\n<p>A great brand doesn\u2019t try to be everything to everyone. It\u2019s deliberate. It\u2019s focused. And it speaks with conviction. That\u2019s what makes it memorable \u2014 and trustworthy.<\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-faq\"><br>FAQ<\/h4>\n\n\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-99f8a145 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-positioning\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much does a brand positioning project cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gemiddeld 4 tot 6 weken, inclusief intake, onderzoek, sessies en oplevering.\"}},{\"@type\":\"Question\",\"name\":\"How long does a brand positioning project take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On average, a full brand positioning process takes 4 to 6 weeks from intake to final delivery.\"}},{\"@type\":\"Question\",\"name\":\"What\u2019s the difference between brand positioning and branding?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand positioning is strategic: it defines what you stand for and why. Branding is the translation of that strategy into visuals and tone \u2014 such as logo, colors, and style.\"}},{\"@type\":\"Question\",\"name\":\"Is brand positioning relevant for small businesses or startups?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, especially. A sharp brand position helps smaller brands stand out, grow faster, and connect with the right customers from the start.\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-9ed7abd4\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How much does a brand positioning project cost?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Gemiddeld 4 tot 6 weken, inclusief intake, onderzoek, sessies en oplevering.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-0897e358\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How long does a brand positioning project take?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>On average, a full brand positioning process takes 4 to 6 weeks from intake to final delivery.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-9cc7363e\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What\u2019s the difference between brand positioning and branding?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Brand positioning is strategic: it defines what you stand for and why. Branding is the translation of that strategy into visuals and tone \u2014 such as logo, colors, and style.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-0aaa258d\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">Is brand positioning relevant for small businesses or startups?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Yes, especially. A sharp brand position helps smaller brands stand out, grow faster, and connect with the right customers from the start.<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJHYHdyTKKbAeMmVP9Rp2lXVl8bF59nqe1bKlemP8_lMtOOUw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Zakenreis Magazine<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Heel blij met jullie professionele hulp en prettige samenwerking het afgelopen jaar, een dikke 10!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV9QyQx8Q2RGbEiCN6CI7wpLpRfaa8quZRkRy6FT0gD2hDndcc=s40-c-rp-mo-ba2-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Becky's Bootcamp<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLmMFpt7o2bfCJWCL4X_vxBsyAKQhl2-75F2QOGXd98xk_Xaw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Eric Wiesmeier<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Michael en Jasper zijn echt briljant! Mannen, dankjewel voor het hele proces van merkpositionering tot en met relaunch van onze website.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjUNbqsYm99S7lVvxgLqqgrgSVmp2Ol0avz-3xzJE5Be_eJJ6XUjgw=s40-c-rp-mo-ba6-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Robin Jansen Hendriks, Local Minded<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Deze creatieve professionals weten hoe het werkt! Een fijn team om mee samen te werken met echt veel online ervaring in huis.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong brand positioning is essential for any brand that wants to grow, stand out, and stay relevant. At OMA, we help you define a sharp and strategic brand position that gives direction to your marketing \u2014 and builds long-term trust with your ideal audience.<\/p>\n","protected":false},"author":1,"featured_media":6690,"parent":180,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-792","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand positioning - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Een sterke merkpositionering is onmisbaar voor elk merk dat wil groeien, opvallen en relevant blijven. Laat je merk strategisch opvallen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand positioning - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"A strong brand positioning is essential for any brand that wants to grow, stand out, and stay relevant. 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