{"id":8228,"date":"2025-07-03T23:16:13","date_gmt":"2025-07-03T23:16:13","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/services\/seo-and-search-engine-marketing\/zoekwoordenonderzoek\/"},"modified":"2025-08-24T12:04:11","modified_gmt":"2025-08-24T12:04:11","slug":"keyword-research","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/keyword-research\/","title":{"rendered":"Keyword research"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-keyword-research-is-the-core-of-seo-and-sea-success\">Keyword research is the core of SEO and SEA Success<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/Zoekwoordenonderzoek.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<p>Proper keyword research is the foundation of any successful <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">online marketing<\/a> strategy. Whether you want to increase your organic findability through <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/seo-search-engine-optimization\/\">SEO<\/a> or set up effective <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/google-ads\/\">Google Ads<\/a> campaigns, it all starts with understanding which keywords your potential customers are using. With a carefully conducted keyword research you will discover the right keywords and related search terms that your target audience actually types into search engines.  <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of search volumes and competition<\/li>\n\n\n\n<li>Identification of shorttail and longtail keywords<\/li>\n\n\n\n<li>Understanding search intent and user behavior<\/li>\n\n\n\n<li>Keywords clustering for content structure<\/li>\n\n\n\n<li>Advisory report as basis for SEO strategy and content planning<\/li>\n<\/ul>\n\n\n\n<p>When conducting keyword research, you can expect to see in-depth analyses of the number of searches for different terms and the level of competition present on them. This helps determine which keywords are most feasible and valuable to target. In addition, it is important to consider the keyword difficulty (Keyword Difficulty), which indicates how difficult it is to rank in organic search results for a particular keyword.  <\/p>\n\n\n\n<p>It also distinguishes between short-tail keywords, which are often broad and competitive, and long-tail keywords that are more specific and typically have lower search volume but higher conversion intent. By understanding search intent and user behavior, you can better respond to what your target audience is really looking for. <\/p>\n\n\n\n<p>Keyword clustering helps structure new content so that it is logical and clear to both users and search engines. Finally, you will receive an advisory report that acts as a guide for your SEO strategy and content planning, allowing you to focus on the most important keywords and topics. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sample applications<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research for new websites or campaigns<\/li>\n\n\n\n<li>Longtail keywords for niche audiences<\/li>\n\n\n\n<li>Local <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/content-strategy\/\">keyword analysis<\/a> for regional findability<\/li>\n\n\n\n<li>International keyword research for multilingual SEO<\/li>\n<\/ul>\n\n\n\n<p>In addition, keyword research can also be used to optimize existing content. By analyzing which keywords are already generating traffic and where there are still opportunities with related keywords, you can better align your content with the search intent of your target audience. This not only increases relevance, but also position in search results.  <\/p>\n\n\n\n<p>For e-commerce platforms, for example, it is essential to use keywords that match specific product categories and customer demands. Here, long tail keywords play an important role, as they often have higher buying intent and less competition. <\/p>\n\n\n\n<p>Thorough keyword research also offers benefits when setting up paid campaigns, such as Google Ads. You can determine which keywords convert best and which keywords are better to exclude in order to use your budget efficiently. <\/p>\n\n\n\n<p>Finally, keyword research helps identify trends and seasonal searches. This allows you to respond to changing search patterns in a timely manner and adjust your content and campaigns for maximum impact. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our working method<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Goal setting<\/strong> &#8211; we start with your business goals and target audience. This is essential to understanding which keywords best fit your specific market and customer profile. By setting clear goals, we can target keywords that not only generate traffic, but also drive conversions.  <\/li>\n\n\n\n<li><strong>Data collection<\/strong> &#8211; tools and analytics to identify search volumes and opportunities. We use a combination of free tools such as the Google Keyword Planner and Google Search Console, and paid tools such as SE Ranking and Ahrefs. These tools provide valuable insights into keyword suggestions, search volume, competition and trends. This allows us to build a comprehensive list of potential keywords relevant to your business.   <\/li>\n\n\n\n<li><strong>Segmenting<\/strong> &#8211; clustering by themes, intent and relevance. Grouping keywords into clusters not only helps organize content, but also provides a better structure on your website. We differentiate keywords based on user intent, such as informational, navigational, or transactional, so that content can be optimized accordingly.  <\/li>\n\n\n\n<li><strong>Advisory report<\/strong> &#8211; concrete recommendations for content and SEO strategy. Based on the collected data and segmentation, we deliver a clear report with the key points, including which keywords have priority, which content can be optimized and which new content should be developed. This report forms the basis for an effective SEO and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/search-engine-advertising\/\">SEA<\/a> strategy.  <\/li>\n\n\n\n<li><strong>Integration<\/strong> &#8211; apply keywords directly in SEO, content creation and campaigns. We ensure that the selected keywords are incorporated in the right places, such as in meta descriptions, titles, URLs, headers and the main text. In addition, we advise on the use of keywords in paid campaigns to achieve maximum return.  <\/li>\n<\/ol>\n\n\n\n<p>With this structured approach, we ensure that your keyword research does not remain merely theoretical, but contributes directly to better online visibility, more targeted traffic and ultimately higher conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-keyword-research-indispensable-for-seo-and-sea\">Why is keyword research indispensable for SEO and SEA?<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>By using relevant keywords in your content and ads, you ensure that your website is easy to find and matches the search intent of your visitors. This increases your chances of ranking higher in organic search results and making your paid campaigns more effective. Moreover, a keyword research helps you avoid wasting time and budget on keywords that have too much competition or are not relevant.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing the right keywords for maximum impact<\/h3>\n\n\n\n<p>Carefully conducted keyword research is the foundation of any successful SEO and SEA strategy. It allows you to identify the right keywords your target audience is using, so your content and ads can be tailored precisely to them. Using tools such as the Google Keyword Planner and Google Search Console, you gather valuable data on search volume, competition and trends. These insights are essential for determining your most important keywords and optimizing your Google Ads account and other paid channels.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Planner and Google Search Console as indispensable tools<\/h3>\n\n\n\n<p>The keyword planner is a widely used tool that helps you find new keywords and analyze search volumes and competition. Google Search Console also provides insight into the keywords on which your website is already found and where there are still opportunities. By combining these tools, you can get a complete picture of your keyword research and further refine your SEO and SEA strategy.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rank tracking for continuous optimization<\/h3>\n\n\n\n<p>Rank tracking tools allow you to monitor the position of your most important keywords in search results. This allows you to measure the effectiveness of your SEO efforts and make adjustments as needed. By regularly checking which keywords you are ranking well for and which ones need improvement, you will continue to increase your online visibility and get the most out of your keyword research.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads account optimization with keyword research<\/h3>\n\n\n\n<p>A properly set up Google Ads account is essential for successful paid campaigns. By using your keyword research when setting up and managing your campaigns, you ensure that your ads are shown to the right audience. This increases the relevance and conversion of your campaigns, while at the same time using your ad budget efficiently.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long tail keywords and long tail keywords: more than just volume<\/h3>\n\n\n\n<p>Long tail keywords, also called long tail keywords, consist of three or more words and are often more specific than short-tail keywords. Although they have lower search volume, they are of great value because they have less competition and higher conversion intent. Long tail keywords help you attract targeted traffic that is at a later stage of the <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/customer-journey\/\">customer journey<\/a>. By integrating these long tail keywords into your SEO copywriting, blog development with SEO focus and content clusters &amp; pillar pages, you not only improve your organic findability, but also increase the relevance of your content.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding new keywords and new search terms with keyword research<\/h3>\n\n\n\n<p>Finding new keywords and new search terms is an ongoing process within keyword research. By regularly updating your keyword research and using rank tracking tools, you keep track of which keywords are performing well and where there are opportunities for expansion. This helps you make your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/mediaplan\/\">media plan<\/a> and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketing-strategy\/\">performance marketing<\/a> campaigns, such as Google Ads, <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/meta-ads\/\">Meta Ads<\/a> and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">LinkedIn<\/a> campaigns, increasingly effective. Also, in <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/youtube-advertising\/\">YouTube advertising<\/a>, <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/display-advertising\/\">display advertising<\/a> and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/programmatic-advertising\/\">programmatic advertising<\/a>, leveraging new search terms is crucial to best reach your target audience.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using keywords in SEA &amp; SEM and paid social strategy<\/h3>\n\n\n\n<p>An effective SEA &amp; SEM strategy starts with choosing the right keywords. By incorporating these keywords into your Google Ads account and social media advertising, such as Meta Ads and LinkedIn campaigns, you ensure better targeting and higher conversion rates. <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/conversion-tracking\/\">Conversion tracking<\/a> and budget optimization play an important role here to get the maximum return from your campaigns. In addition, you can use <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/retargeting\/\">retargeting<\/a> and always-on campaigns to ensure a continuous flow of relevant visitors and customers.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improve your SEO with keyword research and technical optimizations<\/h3>\n\n\n\n<p>In addition to finding the right keywords, it is important to technically optimize your website. <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/seo-audit\/\">SEO audit<\/a>, <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/structured-data\/\">structured data<\/a> implementation and metadata optimization allow search engines to better understand and index your content. This increases your chances of appearing in featured snippets and improves your local findability. <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/linkbuilding\/\">Link building<\/a> and a tagging plan strengthen your domain authority and help build relevant content clusters. This is how you make the most of your keyword research and ensure sustainable growth in organic search results.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword research as part of integrated media planning<\/h3>\n\n\n\n<p>Proper keyword research not only supports SEO and SEA, but is also essential for an effective media plan and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/media-buying\/\">media buying<\/a> strategy. Whether you bet on Google Ads, Meta Ads, YouTube advertising, or programmatic advertising, knowing your most important keywords and new search terms will help you spend your budget in the best possible way. By combining paid social strategy with search engine optimization (SEO) and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/websitedevelopment\/\">generative engine optimization<\/a> (<a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/generative-engine-optimization-geo\/\">GEO<\/a>), you create a powerful mix of organic and paid traffic.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invest-in-proper-keyword-research-for-maximum-online-growth\">Invest in proper keyword research for maximum online growth<\/h3>\n\n\n\n<p>Proper keyword research is essential to the success of your online marketing. It helps you use the right keywords, find new search terms and align your content and campaigns with the search intent of your target audience. By combining this with advanced tools and services such as SEO audit, conversion tracking, retargeting and budget optimization, you are assured of an effective and sustainable online strategy. Therefore, invest in a professional keyword research and set the foundation for growth in SEO, SEA and social media advertising.   <\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV9QyQx8Q2RGbEiCN6CI7wpLpRfaa8quZRkRy6FT0gD2hDndcc=s40-c-rp-mo-ba2-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Becky's Bootcamp<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Ontzettend blij met Michael en Jasper. Ze zijn ontzettend vriendelijk, meedenkend, enthousiast en willen je ook echt helpen groeien. Wat ik persoonlijk heel fijn vind is dat ze bij een ''startende onderneming'' budgetwijs meedenken. Michael en Jasper voelen heel vertrouwd, en dat is heel fijn samenwerken. (Ow en.. wij zijn pas een maand of 3 bezig, en ik ben al zo hard gegroeid! Op naar meeeeer!!)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVsWctYqPS2skzs7cPuYbNGEIZ2oYHpN2Eu4rw-cJk3bJCuJb4=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Allon Kijl<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVh2d4TVKL8nT6uuniA3Jp7-MBDjoSAS8eD8RcIERFhyyZkVOTDPw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Pearl Rapprecht<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Kennis, kunde, ervaring en creativiteit is top.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIVSH0zKkeSDAMhaV5bGUDjg7yUsbJMk_XfpsLy3z_-9c2dQQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Robbert Huisman<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A keyword research will give you insight into the search terms your target audience uses.<\/p>\n","protected":false},"author":3,"featured_media":8221,"parent":742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-8228","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword research - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Discover what your target audience is searching for with a keyword research. 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