{"id":8437,"date":"2025-08-27T18:57:47","date_gmt":"2025-08-27T18:57:47","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=8437"},"modified":"2025-08-27T19:22:30","modified_gmt":"2025-08-27T19:22:30","slug":"content-automation","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/","title":{"rendered":"Content Automation"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-content-automation-is-scalable-creation-of-valuable-content-without-compromising-on-quality\">Content Automation is scalable creation of valuable content without compromising on quality<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/Content-Automation.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About content automation<\/h2>\n\n\n\n<p>Content automation makes it possible to automate content creation, planning and distribution with smart tools and AI. This saves time and costs, but most importantly, provides more consistency and effectiveness in your communications. Managing sophisticated technologies and workflows often involves complexity; content automation helps reduce this complexity by streamlining processes. Many processes are automated, eliminating repetitive tasks and leaving you more time for strategy and creativity. Various technologies are used to enable content automation, allowing you to provide relevant content on a large scale that connects with the <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/customer-journey\/\">customer journey<\/a>, without sacrificing quality and creativity. In addition, content automation boosts <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/seo-search-engine-optimization\/\">SEO<\/a> by publishing relevant blogs, which contributes to better online visibility.     <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Description of content automation<\/h3>\n\n\n\n<p>With content automation, you get the most out of your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/trends\/content-strategy-ai-search-engines\/\">content strategy<\/a>. Think of automated email campaigns, dynamic content blocks, smart social media publications and even AI-generated texts or visuals. Automated actions can be deployed based on triggers and customer behavior, making relevant communication and follow-ups happen automatically. A clear call to action in automated communications is essential to drive customer behavior and increase conversions. <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/marketing-automation\/\">Lead scoring<\/a> is a method to assess leads based on their behavior and data, such as filling out an e mail address, so you can do targeted follow-up. Emails can be automated for <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketingstrategie\/\">lead nurturing<\/a> and customer retention, such as renewals or repeat purchases. With content automation, you can generate new leads by offering relevant and personalized content. Lead generation is crucial: guide a lead through automated processes towards sales for optimal conversion. Using a <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketing-strategy\/\">marketing automation<\/a> system and the right tooling is indispensable for successfully implementing content automation. Define goals and workflows as part of an effective marketing automation approach so that your processes are clear and measurable. Developing buyer personas is important for effective marketing automation because it helps you better understand your target audience and create targeted content. Implementing content automation requires a strategic process and good coordination between marketing and sales. Always ensure a relevant message in all automated communications to optimize the customer journey. Create personalized content based on insights from inbound marketing so that you respond to the needs and behaviors of your target audience.             <\/p>\n\n\n\n<p><strong>What to expect:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis and design of content automation processes<\/li>\n\n\n\n<li>Linking to marketing automation and CMS systems<\/li>\n\n\n\n<li>Automatic distribution across email, social and other channels<\/li>\n\n\n\n<li>Deploying AI tools for content creation and personalization<\/li>\n\n\n\n<li>Monitoring and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/websitedevelopment\/\">performance optimization<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Sample applications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated social media posts<\/li>\n\n\n\n<li>Dynamic email campaigns with personalized blocks<\/li>\n\n\n\n<li>Automatically generated product texts or blogs (AI)<\/li>\n\n\n\n<li>Content workflows linked to CRM data<\/li>\n\n\n\n<li>Multi-channel distribution from a single platform<\/li>\n\n\n\n<li>Lead scoring and automatic follow-up of leads based on their e mail address and behavior<\/li>\n\n\n\n<li>Generate new leads through inbound marketing and automated call to actions<\/li>\n\n\n\n<li>Integration with WordPress for automatic blog posting<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Our content automation approach<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analysis &amp; strategy<\/strong> &#8211; we map out your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/content-strategy\/\">content goals<\/a> and channels, analyzing the needs of your target audience to develop an effective strategy.<\/li>\n\n\n\n<li><strong>Tool selection &amp; linking<\/strong> &#8211; integration of the right software and systems. Here, innovation in tooling and methods provides an edge in content automation. <\/li>\n\n\n\n<li><strong>Develop content flows<\/strong> &#8211; build workflows, templates and dynamic blocks.<\/li>\n\n\n\n<li><strong>Optimization<\/strong> &#8211; measuring, learning and continuous improvement. Continuous optimization works by analyzing processes and results to ensure the effectiveness of content automation. <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-content-automation-and-why-is-it-important\">What is content automation and why is it important?<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>Content automation is leveraging technology and AI to streamline content creation and distribution. It&#8217;s important because companies need more and more content to stay visible and relevant, while resources are often limited. With content automation, you avoid fragmentation, work more efficiently and still maintain a grip on quality and brand consistency.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Biggest pitfalls in content automation<\/h2>\n\n\n\n<p>While content automation offers many opportunities for marketers, there are also some pitfalls that you should not underestimate. One of the most common problems is the loss of authenticity in your content. When you rely too much on automated processes and AI tools, you risk making your valuable content too generic or distant. It is therefore essential to always employ a thoughtful strategy, guarding your brand&#8217;s unique voice and creating relevant content that truly connects with your target audience&#8217;s interests and needs. In addition, email fatigue can result from excessive communication through marketing automation. It&#8217;s important to strike a balance in the frequency and relevance of your messages to keep your audience engaged.     <\/p>\n\n\n\n<p>Another pitfall is not sufficiently exploiting the key benefits of automation. Content automation is meant to automate repetitive tasks and repetitive actions, leaving you as a marketer more time for creativity and strategy. However, if you continue to do too much manual work or use the wrong tools, you miss the very efficiency and scalability that automation enables. So optimize your workflows and leverage smart AI agents to streamline your content production at scale.   <\/p>\n\n\n\n<p>Good segmentation is also crucial when automating content. Without clear segmentation, your message can remain too general, generating fewer quality leads and conversions. By using data and AI, you can accurately identify your target audience and offer personalized, relevant content through various channels such as <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">email marketing<\/a> and social media automation. Automation also helps improve the efficiency and effectiveness of social media strategies, allowing you to make more impact with less effort. This not only strengthens your online presence, but also provides valuable insights into customer behavior and performance.    <\/p>\n\n\n\n<p>In addition, it is important to continuously monitor and optimize the performance of your automated content. Only by regularly analyzing and adjusting can you ensure the effectiveness of your campaigns and respond to changing needs and interests of your target audience. <\/p>\n\n\n\n<p>Finally, never underestimate the importance of a consistent online presence. By using a recognizable style and message across channels, you build trust and engagement. Automation helps you do this on a large scale, but it is still essential to maintain the human touch and creativity.  <\/p>\n\n\n\n<p>By avoiding these pitfalls and investing in a smart, well-thought-out content automation approach, you as a marketer can significantly enhance the effectiveness, efficiency and scalability of your <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">online marketing<\/a>.<\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVsWctYqPS2skzs7cPuYbNGEIZ2oYHpN2Eu4rw-cJk3bJCuJb4=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Allon Kijl<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjXFLkNcgu-cQVW22RFya-OWWY50iKGtEscrX_2DWcDBhJ9sReau=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Jona Bronkhorst<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken \u00e9cht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVHqq8VasptmfVySwAPKtk0OiOiVQ_f8d_PtE59F9p0zbOIHva9=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">bobbie hondeveld<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocIdJVhU-MQfRmsCHUwlmFMonBujdVAoGuAXhtv4UCQTyovCbB0=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">r _<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">The crew at OMA is an absolute pleasure to work with! Their swift and clear communication makes every interaction a breeze. Add to that their skill set and work ethic, and\u2014several projects later\u2014I can't recommend them highly enough.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content automation helps you automate and scale content creation and distribution.<\/p>\n","protected":false},"author":3,"featured_media":8436,"parent":741,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-8437","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Automation - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Work smarter with content automation. Automatic content creation and distribution, efficient, scalable and always relevant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Automation - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"Content automation helps you automate and scale content creation and distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Amsterdam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T19:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/Content-Automation-oma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/\",\"name\":\"Content Automation - Online Marketing Amsterdam\",\"isPartOf\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/content-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/Content-Automation-oma.jpg\",\"datePublished\":\"2025-08-27T18:57:47+00:00\",\"dateModified\":\"2025-08-27T19:22:30+00:00\",\"description\":\"Work smarter with content automation. 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