{"id":8456,"date":"2025-08-28T14:33:41","date_gmt":"2025-08-28T14:33:41","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=8456"},"modified":"2025-08-28T14:39:59","modified_gmt":"2025-08-28T14:39:59","slug":"omnichannel-marketing-automation","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/","title":{"rendered":"Omnichannel Marketing Automation"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-omnichannel-marketing-automation-creates-a-seamless-customer-journey\">Omnichannel Marketing Automation creates a seamless customer journey<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About omnichannel marketing automation<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/tips-tricks\/omnichannel-strategy-guide\/\">Omnichannel<\/a> <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketingstrategie\/\">marketing automation<\/a> ensures that all your marketing channels work together seamlessly and that your marketing strategy is always up-to-date with the best latest trends and developments in marketing and technology. Instead of separate campaigns via email, text messages, social, mobile apps, new channels like WhatsApp or <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/meta-ads\/\">Instagram<\/a>, or advertising, bring everything together in one smart flow. With data, customer data and automation, you can easily segment based on customer interests, track leads through the funnel, and automate actions based on customer behavior. By linking customer data to a central profile, every contact moment feels personalized. This is how you support marketers, manage touchpoints, optimize marketing efforts and create relevant content for each stage of the <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/customer-journey\/\">customer journey<\/a>. As a result, consumers and consumers have a consistent and personalized experience &#8211; whether they encounter your brand through email, text messages, website, social media, physical store, products or advertisements. Consumers expect an effortless experience while switching between channels, enabling omnichannel marketing automation.      <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Description of omnichannel marketing automation<\/h3>\n\n\n\n<p>With omnichannel marketing automation, you leverage data and technology to orchestrate the entire customer journey. You create customer segments and customer journeys that respond to customer needs and interests. You combine channels, personalization and workflows into a single system that automatically responds to behavior and preferences. Workflows support marketers in managing customer behavior and automating actions. Marketing automation software helps save time by streamlining manual tasks and workflows of marketing teams. Customer data is managed centrally so you always have up-to-date information. CRM systems and marketing automation software are essential for centrally managing and effectively using customer data. Reports help optimize the customer journey and increase customer value and customer satisfaction. Monitoring enables informed decisions based on data. Automation is essential for marketing automation and efficiently managing campaigns. When choosing a platform, it is important to select the best marketing automation platform that optimally supports marketers. User-friendly platforms do not require extensive technical knowledge. Mobile channels, such as mobile apps, are indispensable for a good omnichannel strategy. Channels such as text messages and emails are important for international communication. Products can be easily integrated into marketing campaigns. By automating actions based on customer behavior, you respond to every stage of the customer journey. Consumers are at the center of the omnichannel strategy, with sales and marketing aligned. Inbound <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/marketing-automation\/\">marketing automation tools<\/a> contribute to an effective strategy. Physical stores are connected to online channels for a seamless experience. A good omnichannel strategy connects all channels and ensures they flow together. The platform provides higher-level insights, making investing in omnichannel marketing worthwhile. Make the best choices for the customer and outline the key steps. Support each stage of the customer journey with an omnichannel marketing strategy and omnichannel marketing strategy. Create a loyal customer base by responding to customer needs, segmenting by interests and integrating new channels. Make sure all channels are connected and stay up-to-date with trends for higher conversion rates. Marketers benefit from a well-functioning and future-proof new platform, essential for success in e-commerce and today&#8217;s marketplace.                         <\/p>\n\n\n\n<p><strong>What to expect:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integration of all relevant marketing channels<\/li>\n\n\n\n<li>Automation of campaigns across email, social, ads and website<\/li>\n\n\n\n<li>Consistent customer journeys with dynamic segmentation<\/li>\n\n\n\n<li>AI-driven personalization by touchpoint<\/li>\n\n\n\n<li>Reports and optimizations per channel and full-funnel<\/li>\n<\/ul>\n\n\n\n<p><strong>Sample applications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lead who sees an ad, receives an email and converts through a personalized <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/microsite\/\">landing page<\/a><\/li>\n\n\n\n<li>Re-engagement flows that use multiple channels simultaneously<\/li>\n\n\n\n<li>Automatically tailored campaigns for product launches<\/li>\n\n\n\n<li>Retention campaigns that link CRM data to social and email<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Our working method<\/h3>\n\n\n\n<p>We have conveniently listed the steps in our process for you, so you know exactly what to expect.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analysis &amp; strategy<\/strong> &#8211; we map out your current channels and customer journey.<\/li>\n\n\n\n<li><strong>Technical linking<\/strong> &#8211; we connect marketing automation software to your CRM and channels.<\/li>\n\n\n\n<li><strong>Campaign development<\/strong> &#8211; building smart omnichannel flows with dynamic triggers.<\/li>\n\n\n\n<li><strong>Optimization<\/strong> &#8211; we continuously monitor and improve to achieve maximum impact.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-omnichannel-marketing-automation-and-why-is-it-important\">What is omnichannel marketing automation and why is it important?<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p>Omnichannel marketing automation is the automation of communications and campaigns across multiple channels simultaneously. It&#8217;s important because customers today expect brands to always be consistent and relevant &#8211; whether they open an email, scroll on social media or see an ad. Responding to trends and making sure you stay up-to-date with the latest developments in marketing and technology is essential to maintaining competitive advantage, with a focus on relevance and consistency. Linking channels smartly and managing customer data centrally prevents noise and ensures a fluid customer journey. It is crucial to regularly analyze the entire customer journey and make improvements. In omnichannel marketing, the customer decides which channel to use at each stage of the customer journey. Achieving higher conversion is possible by providing a consistent experience across all touchpoints. This increases the chance of conversion and strengthens the brand experience.       <\/p>\n\n\n\n<p>A good omnichannel strategy is crucial for optimal <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/content-strategy\/\">customer journey mapping<\/a> and optimization. Creating an omnichannel marketing strategy ensures that all communication channels, such as email, text messaging and social media, work together seamlessly for a unified customer experience. Responding to the customer&#8217;s needs is central to this. The difference between multichannel marketing and omnichannel marketing is that in multichannel marketing, the channels are not aligned, while omnichannel marketing strives for an integrated approach in which they complement each other . Automation supports marketers in facilitating and optimizing customer behavior, campaigns and customer journeys within this strategy.    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different channels within omnichannel marketing automation<\/h2>\n\n\n\n<p>Omnichannel marketing automation is all about the smart use of different channels to create a consistent and personalized customer experience. Think of email, text messages, mobile apps, social media, your website and the physical store. By combining these channels within a single strategy, you ensure that your marketing efforts reinforce each other and the customer is always the center of attention. Whether a customer receives an email, a push message via the app, or is in the store: the communication is always relevant to consumers, personal and consistent. This is how you build a strong brand experience and increase the likelihood of conversion on every channel.    <\/p>\n\n\n\n<p>With omnichannel marketing automation, you can easily respond to the behavior and preferences of your customers, regardless of the channel they choose. By combining data from different sources, you create a 360-degree customer view and can send the right message at the right time, through the right channel, and make informed decisions. This not only makes your marketing more effective, but also much more efficient.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you integrate various channels for a consistent customer experience?<\/h3>\n\n\n\n<p>Successfully integrating various channels starts with a clear omnichannel strategy. First determine your goals: do you want to increase customer satisfaction, optimize the customer journey or achieve more conversions? Next, collect and analyze customer data to gain insight into the behavior, interests and needs of your target audience. Establish buyer personas based on existing customer data to address target groups in a more targeted way. A good omnichannel strategy starts with understanding how your customer moves. Based on this, choose the channels that best suit your customers, such as email, text messages, mobile apps, social media or the physical store. Decide which channels you want to implement and make sure they are appealing to your target audience.      <\/p>\n\n\n\n<p>Using marketing automation software, you connect these channels into one. This allows you to automate personalized communications and ensure the customer has the same consistent experience at every touch point. The systems must be easy to use for non-technical team members to be effective. By continuously monitoring and optimizing based on data and customer feedback, you stay up to date and respond flexibly to changing needs. Data management and privacy regulations must be considered when choosing marketing automation software. Continuous optimization is necessary even after you have launched omnichannel campaigns. This is how you take your omnichannel marketing to the next level and create a customer journey that truly connects with each stage of the journey.      <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of effective channel integration<\/h3>\n\n\n\n<p>Effective channel integration within omnichannel marketing automation ensures a smooth and personalized experience across all touchpoints. Some inspiring examples: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email and text messages:<\/strong> Automate <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/email-marketing\/\">personalized emails<\/a> and text messages based on customer behavior, such as an abandoned cart or a birthday, so you&#8217;re always relevant.<\/li>\n\n\n\n<li><strong>Mobile apps and physical stores:<\/strong> Let customers search, reserve or pay for products directly in the physical store via a mobile app, seamlessly blending online and offline.<\/li>\n\n\n\n<li><strong>Social media and customer service:<\/strong> Use social media channels to directly answer customer questions and provide service so that customers feel heard and helped no matter where they are.<\/li>\n\n\n\n<li><strong>E-commerce and physical stores:<\/strong> Offer customers the option to order online and pick up their products in-store, or alternatively order in-store and have them delivered to their homes.<\/li>\n\n\n\n<li><strong>Marketing automation and CRM:<\/strong> Pair your marketing automation software with your CRM system for a complete customer view and to create personalized communications that match your customers&#8217; interests and behaviors.<\/li>\n<\/ul>\n\n\n\n<p>By deploying these integrations smartly, you support the customer at every stage of the journey and provide a consistent, personalized experience that leads to higher customer satisfaction and conversion by integrating inbound marketing .<\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjXQcrI8cNzn3-pbO9enMJMbp_q_0ceI0rHblD8w0NKYRG_r8uPb=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">jord crt<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">OMA gave us very good advices for all our online campaign but also with our global company marketing and <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/seo-search-engine-optimization\/\">SEO<\/a>. They did a great job!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocII7rJrXA3Moyin9odzmYvu9D2atH97B1DN3EjReUtptSzlnQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">brigitte roodveldt<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVsWctYqPS2skzs7cPuYbNGEIZ2oYHpN2Eu4rw-cJk3bJCuJb4=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Allon Kijl<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">These (Interactive) Marketing Guys Really know what they are doing. Undoubtably an added value to any company. Both Jasper and Michael helped us realizing some of our marketing goals, besides being just two great guys to grab a beer with. Thanks guys! Looking forward to our next meeting!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVLGEsaTGjGb6soKllstVcIyjj4ndZX-v-KPcDz6pZzpoWRV7lK=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">SIRIUS VISION Film Productions<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij werken inmiddels al enkele jaren samen met Michael van <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.<br \/><br \/>Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.<br \/><br \/>Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen \u00e9n dat\u00a0ook\u00a0waarmaakt.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/www.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/www.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI-Powered Lead Scoring makes lead prioritization smarter and more efficient with artificial intelligence.<\/p>\n","protected":false},"author":3,"featured_media":8460,"parent":741,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-8456","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel Marketing Automation - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Ensure a consistent customer journey with omnichannel marketing automation. All channels linked for increased conversion and loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnichannel Marketing Automation - Online Marketing Amsterdam\" \/>\n<meta property=\"og:description\" content=\"AI-Powered Lead Scoring makes lead prioritization smarter and more efficient with artificial intelligence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Amsterdam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T14:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/\",\"name\":\"Omnichannel Marketing Automation - Online Marketing Amsterdam\",\"isPartOf\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg\",\"datePublished\":\"2025-08-28T14:33:41+00:00\",\"dateModified\":\"2025-08-28T14:39:59+00:00\",\"description\":\"Ensure a consistent customer journey with omnichannel marketing automation. All channels linked for increased conversion and loyalty.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg\",\"contentUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg\",\"width\":1100,\"height\":1100,\"caption\":\"omnichannel marketing automation oma\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Services\",\"item\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing automation and tooling\",\"item\":\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Omnichannel Marketing Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#website\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/\",\"name\":\"Online Marketing Amsterdam\",\"description\":\"Voor resultaatgerichte online marketing\",\"publisher\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#organization\"},\"alternateName\":\"Online Marketing Amsterdam\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.online-marketing.amsterdam\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#organization\",\"name\":\"Online Marketing Amsterdam\",\"alternateName\":\"Online Marketing Amsterdam\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/Frame-1720-1.jpg\",\"contentUrl\":\"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/Frame-1720-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"Online Marketing Amsterdam\"},\"image\":{\"@id\":\"https:\/\/www.online-marketing.amsterdam\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/online-marketing-amsterdam\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Omnichannel Marketing Automation - Online Marketing Amsterdam","description":"Ensure a consistent customer journey with omnichannel marketing automation. All channels linked for increased conversion and loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/","og_locale":"en_US","og_type":"article","og_title":"Omnichannel Marketing Automation - Online Marketing Amsterdam","og_description":"AI-Powered Lead Scoring makes lead prioritization smarter and more efficient with artificial intelligence.","og_url":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/","og_site_name":"Online Marketing Amsterdam","article_modified_time":"2025-08-28T14:39:59+00:00","og_image":[{"width":1100,"height":1100,"url":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/","url":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/","name":"Omnichannel Marketing Automation - Online Marketing Amsterdam","isPartOf":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg","datePublished":"2025-08-28T14:33:41+00:00","dateModified":"2025-08-28T14:39:59+00:00","description":"Ensure a consistent customer journey with omnichannel marketing automation. All channels linked for increased conversion and loyalty.","breadcrumb":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#primaryimage","url":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg","contentUrl":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/omnichannel-marketing-automation-oma.jpg","width":1100,"height":1100,"caption":"omnichannel marketing automation oma"},{"@type":"BreadcrumbList","@id":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/omnichannel-marketing-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Services","item":"https:\/\/www.online-marketing.amsterdam\/en\/services\/"},{"@type":"ListItem","position":2,"name":"Marketing automation and tooling","item":"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/"},{"@type":"ListItem","position":3,"name":"Omnichannel Marketing Automation"}]},{"@type":"WebSite","@id":"https:\/\/www.online-marketing.amsterdam\/en\/#website","url":"https:\/\/www.online-marketing.amsterdam\/en\/","name":"Online Marketing Amsterdam","description":"Voor resultaatgerichte online marketing","publisher":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/#organization"},"alternateName":"Online Marketing Amsterdam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.online-marketing.amsterdam\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.online-marketing.amsterdam\/en\/#organization","name":"Online Marketing Amsterdam","alternateName":"Online Marketing Amsterdam","url":"https:\/\/www.online-marketing.amsterdam\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.online-marketing.amsterdam\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/Frame-1720-1.jpg","contentUrl":"https:\/\/www.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/Frame-1720-1.jpg","width":696,"height":696,"caption":"Online Marketing Amsterdam"},"image":{"@id":"https:\/\/www.online-marketing.amsterdam\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/online-marketing-amsterdam"]}]}},"_links":{"self":[{"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/8456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/comments?post=8456"}],"version-history":[{"count":4,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/8456\/revisions"}],"predecessor-version":[{"id":8469,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/8456\/revisions\/8469"}],"up":[{"embeddable":true,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/media\/8460"}],"wp:attachment":[{"href":"https:\/\/www.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=8456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}