{"id":9134,"date":"2023-09-20T10:50:00","date_gmt":"2023-09-20T10:50:00","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=9134"},"modified":"2025-09-20T11:43:44","modified_gmt":"2025-09-20T11:43:44","slug":"eastmen-rebranding-digital-transformation","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/cases\/eastmen-rebranding-digital-transformation\/","title":{"rendered":"Complete rebranding and digital transformation of an international broadcast company"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Eastmen has been a specialist in the mediation of professionals from Eastern Europe to Dutch companies since 2007. But with increasing competition and a rapidly changing labor market, the need arose for a brand that not only exudes confidence, but is also future proof in all digital channels. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/omaamsterdam.b-cdn.net\/watwedoen\/werk\/Eastmen_Experts_Carousel_v2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>OMA was asked to completely reposition Eastmen: from brand foundation to digital infrastructure and international campaigns. The result: a rock-solid brand story, a scalable multilingual website and a powerful digital marketing machine that puts Eastmen on the map as the trusted partner for technical professionals and employers alike. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-vraagstuk\">The issue<\/h3>\n\n<p>How do you transform a traditional temp agency into a distinctive international brand that offers employers security and makes employees proud?<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-onze-rol\">Our role<\/h3>\n\n<p>We took on the entire process: brand strategy, visual identity, digital transformation and performance marketing. All from one integral plan, allowing Eastmen to sustainably stand out in a competitive market. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/omaamsterdam.b-cdn.net\/watwedoen\/werk\/eastmen_billboards.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-de-oplossing\">The solution<\/h3>\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">1. Brand and positioning<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Development of a powerful <strong>Brand Framework<\/strong>, including brand values, brand archetype<em>(Hero<\/em>), pay-off and manifesto.<\/li>\n\n\n\n<li>Development of the complete <strong>brand strategy<\/strong>, <strong>brand proposition<\/strong> and <strong>employer branding<\/strong> to establish the brand consistently and attractively for all target groups.<\/li>\n\n\n\n<li>Creative concept development and storytelling: campaigns that focus on the pride and strength of professionals from Eastern Europe.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">2. Digital strategy &amp; platform<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Website development<\/strong>: a completely new, multilingual and adaptive site (NL, HU, RO, BG, HR, EU) with integration of recruitment software.<\/li>\n\n\n\n<li><strong>UX &amp; UI design<\/strong>: clean, accessible and conversion-oriented, with a focus on recruitment and lead generation.<\/li>\n\n\n\n<li><strong>Content strategy &amp; copywriting<\/strong>: SEO-proof, compelling and tailored to both employers and employees.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">3. Online marketing &amp; campaigns<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO optimization<\/strong>: benchmarking, meta information, landing pages, link building and content creation.<\/li>\n\n\n\n<li><strong>Online advertising<\/strong> (SEA and social): campaigns that capitalize on urgency among employers and motivation among candidates.<\/li>\n\n\n\n<li><strong>Marketing automation<\/strong>: smart email flows for lead nurturing, activation and reactivation.<\/li>\n\n\n\n<li><strong>Branded content &amp; storytelling<\/strong>: from employer branding videos to social creatives.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">4. Creation and production<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>New <strong>corporate identity and visual identity<\/strong>, including photography and image style.<\/li>\n\n\n\n<li>Social creatives, templates and content formats that ensure recognition and consistency.<\/li>\n\n\n\n<li>Video and motion graphics that powerfully convey the brand story.<\/li>\n<\/ul>\n\n<ol class=\"wp-block-list\"><\/ol>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-gerealiseerde-onderdelen-en-diensten\">Components and services realized<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/\">Brand strategy<\/a>, <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-proposition\/\">brand proposition<\/a> &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/employer-branding\/\">employer branding<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brandarchetypes\/\">Brand archetypes<\/a> &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/storytelling\/\">storytelling<\/a><\/li>\n\n\n\n<li>Visual identity &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity-2\/\">corporate identity development<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/websitedevelopment\/\">Website development<\/a> (multilingual, adaptive)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/ux-design\/\">UX<\/a>, <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/ux-ui-and-design\/ui-desgign\/\">UI and design<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/diensten\/seo-zoekmachine-marketing\/seo-copywriting\/\">SEO<\/a> &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/creation-and-production\/branded-content\/\">content strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/search-engine-advertising\/\">Online advertising<\/a> (SEA, social)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/marketing-automation\/\">Marketing automation<\/a> &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/email-marketing\/\">email marketing<\/a><\/li>\n\n\n\n<li>Creative concepts, branded content &amp; <a href=\"https:\/\/www.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/\">campaigns<\/a><\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-resultaat\">The result<\/h3>\n\n<p>The collaboration with Eastmen resulted in a digital and brand transformation that had an immediate visible and measurable impact. From a renewed foundation to international growth: the impact is clearly reflected in the performance. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>A completely new brand foundation and recognizable identity.<\/li>\n\n\n\n<li>Multilingual website in six languages, seamlessly linked to recruitment software.<\/li>\n\n\n\n<li>SEO positions and online findability sharply increased.<\/li>\n\n\n\n<li>Conversions and candidate inflow significantly increased.<\/li>\n\n\n\n<li>International growth and stronger market position as <strong>the reliable dispatcher of technical talent from Eastern Europe<\/strong>.<\/li>\n<\/ul>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Do you also want to reposition and strengthen your brand with a scalable digital strategy? Get in touch at <a href=\"mailto:contact@oma.amsterdam\">contact@oma.amsterdam<\/a> or call <a href=\"tel:+31202339175\">+3120 233 9175<\/a> <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a complete rebranding, scalable digital strategy and smart marketing, Eastmen grew into an international player in technical craftsmanship. 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