{"id":9169,"date":"2024-07-20T13:17:00","date_gmt":"2024-07-20T13:17:00","guid":{"rendered":"https:\/\/www.online-marketing.amsterdam\/?page_id=9169"},"modified":"2025-09-20T13:56:06","modified_gmt":"2025-09-20T13:56:06","slug":"orientatieprogramma-zorg-en-welzijn","status":"publish","type":"page","link":"https:\/\/www.online-marketing.amsterdam\/en\/cases\/orientatieprogramma-zorg-en-welzijn\/","title":{"rendered":"From social challenge to award-winning regional platform"},"content":{"rendered":"
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Healthcare has been struggling with a growing shortage of personnel for years. Waiting lists are growing, pressure on existing teams is increasing and at the same time we are seeing a large group of motivated lateral entrants who want to make the transition to healthcare, but do not know how. <\/p>\n\n

In this area of tension, OMA and 24 regional healthcare institutions developed a unique initiative: the Healthcare and Welfare Orientation Program<\/strong> and a digital platform that structurally brings supply and demand together. The result: hundreds of new candidates, a stronger positioning of the healthcare sector as an attractive employer, and the award of the Koploper Award<\/strong> as a leading example of innovation in healthcare. <\/p>\n\n

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The issue<\/h3>\n\n

How do you lower the threshold for people without a care background, offer them prospects and convince them to choose a job in care and welfare? And how do you unite dozens of different care institutions in one common proposition, with one recognizable image and clear promise? <\/p>\n\n

OMA was commissioned to design the complete problem definition, positioning and proposition<\/strong> and translate it into a tangible program and digital platform that not only informs but also activates candidates.<\/p>\n\n

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Our role<\/h3>\n\n

We managed the project integrally, from strategy to execution:<\/p>\n\n